Uwarunkowania kulturowe w negocjacjach biznesowych z krajami Ameryki Łacińskiej

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(1)Zeszyty Naukowe nr. 845. 2010. Uniwersytetu Ekonomicznego w Krakowie. 0DUHN0DFLXV]HN .DWHGUD+DQGOX=DJUDQLF]QHJR. 8ZDUXQNRZDQLDNXOWXURZH ZQHJRFMDFMDFKEL]QHVRZ\FK ]NUDMDPL$PHU\NLâDFLĸVNLHM :SURZDG]HQLH :ZDUXQNDFKXPLĕG]\QDURGRZLHQLDSURGXNFMLJOREDOL]DFMLLGDOHNRLGćFHM GHUHJXODFMLZG]LHG]LQLHKDQGOXLILQDQVyZFRUD]F]ĕŋFLHMPDP\GRF]\QLHQLD ]QHJRFMDFMDPLPLĕG]\QDURGRZ\PLZNWyU\FKNOXF]RZćUROĕRGJU\ZDMćUyŧQLFH NXOWXURZH5yŧQLFHWHEDUG]RZ]ERJDFDMćSURFHVQHJRFMDFMLDOHUyZQRF]HŋQLH ]QDF]QLHJRNRPSOLNXMćDZZLHOXSU]\SDGNDFKZUĕF]XQLHPRŧOLZLDMćRVLćJQLĕFLH SRUR]XPLHQLD'ODQLHSU]\JRWRZDQHJRQHJRFMDWRUDZVNUDMQ\FKV\WXDFMDFKPRJć SU]\EUDþSRVWDþÅV]RNXNXOWXURZHJRµ Celem opracowania jest przede wszystkim zaprezentowanie typowych cech QHJRFMDWRUyZODW\QRDPHU\NDĸVNLFKSU]H]SRND]DQLHSUREOHPyZZLFKNRQWDNWDFK ]SyãQRFQ\PLVćVLDGDPL3U]HGVWDZLRQRUyZQLHŧXZDJLQDWHPDWV\WXDFMLSROVNLFK QHJRFMDWRUyZZUHODFMDFK]SDUWQHUDPL]UHJLRQX$PHU\NLâDFLĸVNLHM 1HJRFMDFMHPLÚG]\DPHU\NDñVNLH0RGHO5*HVWHODQGD 6WRVXQNLEL]QHVRZHLQLHW\ONREL]QHVRZHPLĕG]\SDUWQHUDPLZGLDORJX PLĕG]\DPHU\NDĸVNLPPRJćVWDQRZLþZ\PRZQćLOXVWUDFMĕSUREOHPyZZ\QLNDMćF\FKZQHJRFMDFMDFKGODQHJRFMDWRUyZSRFKRG]ćF\FK]RGPLHQQHJRNUĕJXNXOWXURZHJR:W\PZ\SDGNXSRPLPRGXŧHMLQWHQV\ZQRŋFLNRQWDNWyZEL]QHVRZ\FK LEOLVNRŋFLJHRJUDILF]QHM]DFKRZDQLDSDUWQHUyZVćMHGQDNGLDPHWUDOQLHUyŧQH DZŋZLHWOHRPDZLDQ\FKSRQLŧHMSRG]LDãyZNXOWXURZ\FKZZLĕNV]RŋFLZUĕF] SU]HFLZVWDZQH:GDOV]HMF]ĕŋFLRSUDFRZDQLDVWRVRZDQHEĕGćJãyZQLHWHUPLQ\.

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