Widok Spis treści SNP XVIII

SPIS TREŚCI

CZĘŚĆ I: Imago Mundi

Wstęp do Części I / Introduction to Part I ... 7 Marlena Iwona Bielak

Image and its manufacturing in human communication vis-à-vis the translation profession: the image dynamism of the Polish sworn translator of the English language ... 9 Erika Grodzki, Stefanie Powers, Andrew Burnstine

Attracting millennial consumers in the digital age ... 29 Magdalena Jurewicz

Wishes as bene- and malefactive speech acts. On the basis of discrediting parliamentary speeches in the Polish Lower House ... 35 Marta Koszko

Redefining the image of the contemporary city – changes in linguistic and cultural realms – preliminary remarks ... 43 Kinga Kowalewska

The role of non-verbal cues in image making on the basis of selected press advertisements showing elderly women ... 55 Istvan Lenart

Some aspects of effectiveness in Hungarian-Vietnamese business communication ... 67 Joanna Puppel

Human body-gesture capacity: the tense – lax distinction: a preliminary outline of research work ... 73 Stanisław Puppel

Communicology from the ‘portals’ perspective: a summative-schematic view ... 83 Sharaf Rehman

Image: its power, use, and abuse ... 89 Artur Urbaniak

New Media in image-making. How have emerging communications transformed the political process? ... 97 Emilia Wąsikiewicz-Firlej

Corporate identity vs. corporate image in the eyes of professionals: an interview-based study ... 109 Janina Wiertlewska

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Lucyna Wilinkiewicz-Górniak

Inclusive classroom – teaching multicultural groups of students – an intercultural project with students from 13 countries ... 137

CZĘŚĆ II. Językoznawstwo Hanna Dziczek-Karlikowska

The implications and purpose of using international phonetic symbols and English advertising slogans in advertisements in Poland ... 151 Camiel Hamans

The Charter: a plea for tolerance ... 165 Ernst Håkon Jahr

Et fysisk objekt fra kardinal Nicolaus Breakespears legat til Norden 1152-54 ... 191 adzeya izhneva-Ksenofontava, atallia izhneva

Developing creativity: a new paradigm ... 197 Izabela Prokop

Kilka uwag o kontrastywnej analizie stylu ... 207 Joanna Puppel, Stanisław Puppel

Co-generation and maintenance of ‘dialogic space’ by means of verbal-gestural involvement, with some pedagogical implications ... 221 Bogdan Walczak

Język litewski w Wielkim Księstwie Litewskim ... 231 Magdalena Zabielska

“I then for the first time felt fearful she might not rally…”: a discourse analysis of the nineteenth century case reports in ophthalmology ... 239 Jerzy Zybert

The involvement of Polish teachers of English in teaching target language culture ... 259 Jerzy Zybert, Iga Lehman

Developing communicative competence in L2 tertiary level students: remarks on culturally responsive teaching ... 267

CZĘŚĆ III. Literaturoznawstwo i kulturoznawstwo Karolina Adamskich

Echoes of the Holocaust in Leonard Cohen’s art ... 279 Boguchwała Tuszyńska

Glify Majów jako najbardziej rozwinięty system pisma w Mezoameryce ... 293 Część IV. Miscellanea

Zhou Wenjuan

Book review of Bogusławska-Tafelska, M. 2016. Ecolinguistics: communication processes at the seam of life. New York: Peter Lang ... 321 Stanisław Puppel

Wspomnienie o Profesorze Wolfgangu Vierecku (1937-2018) ... 333 oty o autorach ... 335