Possibilities of Using Public Relations Instruments By a Public Organization on the Example of the Office of Town and Commune of Głuchołazy

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ACTIVITIES OF NATIONAL PARKS AS

A SOURCE OF REVENUE FOR THEIR

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NATIONAL PARK

%HUQDGHWWD=DZLOLþVND Wojciech Strzelczyk** Abstract

The paper discusses the impact of Polish national parks on their respective FRPPXQHVqRZQUHYHQXH,WSUHVHQWVLPSRUWDQWFKDQJHVWKDWZHUHLQWURGXFHG LQLQWKHSDUNVqOHJDOVLWXDWLRQDQGILQDQFLQJ,WGLVFXVVHVILQDQFLDO UHODWLRQVEHWZHHQWKHSDUNVDQGFRPPXQHDGPLQLVWUDWLRQVORFDOJRYHUQPHQW ERGLHVIRFXVLQJRQWKHLPSDFWRISDUNVRQWKHFRPPXQHVqRZQUHYHQXH7KH H[DPSOHRI%DELD*ÑUD1DWLRQDO3DUNLVXVHGWRSUHVHQWGHWDLOHGLVVXHV The impact of national parks on finances of local government bodies depends largely on legal regulations in force, including in particular regulations JRYHUQLQJ WKH SDUNVq OHJDO IRUP DQG IXQGLQJ DV ZHOO DV WKRVH FRQFHUQLQJ local taxes, tax exemptions and reductions, and compensations of lost revenue for the communes. Local circumstances also play a key role. These include: relative area of the park in a commune, use pattern of protected areas, location RIWKHSDUNqVKHDGRIILFHVL]HRIUHDOSURSHUWLHVDQGWKHW\SHDQGIRUPRIWKHLU XVHQXPEHURIVWDIILQWKHSDUNWKHSDUNqVDFWLYLWLHVDVZHOODVLWVVRFLDODQG economic environment.

Keywords: national park, local government, local taxes, own revenue. 1. Introduction

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5. Conclusion

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References

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POSSIBILITIES OF USING PUBLIC RELATIONS

INSTRUMENTS BY A PUBLIC ORGANIZATION

ON THE EXAMPLE OF THE OFFICE OF TOWN

$1'&20081(2)*ã8&+2ã$=<

Marcin Flieger* Abstract

The paper deals with the issues concerning the image management. Measures in this field can and ought to be taken up not only by private companies, EXW DOVR E\ RUJDQL]DWLRQV RI SXEOLF DGPLQLVWUDWLRQ 2Q WKH H[DPSOH RI WKH 2IILFHRI7RZQDQG&RPPXQHRI*äXFKRäD]\WKHDXWKRUVFUXWLQL]HVNLQGVDQG possibilities of using public relations instruments. As a result, the consistency and efficiency of the image management system in the organization have been evaluated.

Keywords: image management, public administration, commune, public

relations. Instruments.

1. Introduction

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