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Academic year: 2021

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(1)

The Potential

and Peril of

Social Media and

Civic

Engagement

(2)

Start with

(3)
(4)

Curate Connect Catalyze Smart ideas, practices, and stories Cross-sector CEOs, changemakers , and disrupters Collaborative change for city

progress and success

(5)
(6)

WE

CURATE IDEAS.

Trend Spotting Research City Vitals Connected City Innovative City Talented City Your Distinctive City City Success Storytelling

(7)
(8)

City Clusters Virtual Networks Convenings & Events

WE

CONNECT CHANGEMAKERS.

(9)
(10)

Change By Us Prize

Competitions City

Dividends

(11)

THE POWER OF

HUMILITY

There’s always something more to learn

from someone else, somewhere else.

(12)

THE POWER OF

(13)
(14)

THE POWER OF

(15)

Photo

 by

 Doc

(16)

“Tear down walls,

build bridges, and

light fires.”

(17)

Think about all the information

created from the dawn of civilization

up until 2003

(18)

Every two days now we create as

much information as we did from the

dawn of civilization up until 2003”

ERIC SCHMIDT

EXECUTIVE CHAIRMAN, GOOGLE

(19)

Facebook didn't exist;

Twitter was a sound; the cloud was

in the sky; 4G was a parking place;

LinkedIn was a prison; applications

were what you sent to college; and

Skype for most people was a typo.”

TOM FRIEDMAN

AUTHOR, “THAT USED TO BE US”

(20)

42

%

JESSICA

We send over

8 billion text

messages per

day.

(21)

What I want

to do, hasn’t been

invented yet…”

JASON

(22)

I just learned how to skate where the

puck was going, not where it was.”

WAYNE GRETSKY

(23)
(24)
(25)

Voting

Community Involvement

Economic Integration

Transit Use

Walkability

International Students

Foreign Travel

Internet Connectivity

City Vitals:

(26)

Patents

Venture Capital

Self-employment

Small Businesses

(27)

Office of New Urban Mechanics

(28)

College Attainment

Creative Professionals

Young and Restless

Traded Sector Talent

International Talent

(29)

Weirdness Index

Culture-HDTV Ration

Restaurant Variety

Internet Search Variety

(30)
(31)

Life

(32)
(33)

Internet continues to grow as an integral part of everyday civic life.

2010 2008

32.5% 28.8%

Americans communicated with friends and family via internet daily

(34)
(35)

“Civic engagement is an important

component of American society and

everyone can make a contribution to

address our country’s challenges.”

DAVID SMITH

(36)

What is Civic Engagement?

“Civic engagement means working to make a

difference in the civic life of our communities and developing the combination of knowledge, skills, values and motivation to make that difference. It means promoting the quality of life in a

community, through both political and non-political processes.”

(37)

to improve the

quality of life

and

economic

success

of their city and/or region

involves

citizens

working with

each other

(38)

Offers a dashboard of tools for groups to communicate

Offers a place for groups to plan meetings and events, post to-do lists, and share specific

needs

Allows for centralized communication

Provides groups a website space as well as a dashboard of coordination tools

(39)

“A website that promises to directly

connect residents and city

government with the aim of putting

words into action.”

(40)

“The whole idea behind ‘Change By Us’ is that any one of our city’s 8.4 million residents could come up with a great idea to improve our city’s future. And by working together, we can turn those great ideas into action and see the

results in our communities and neighborhoods.”

(41)

OUR MISSION

:

To be more accessible and to meet people

where they are

OUR PURPOSE

:

Change by Us is a tool for any community

group to do what they do best—organize

(42)
(43)

Upgrades in Version 3.0

• Evaluation to determine real civic impact beyond website

• New homepage to

streamline engagement and promote fundraising • Connection where

people are: Social Media integration and new mobile app

(44)
(45)

Self-Sufficient Platform

• Centrally Hosted by Rackspace

• Cities of any size can flip a switch and have access

(46)

hits

vs.

(47)

850,000+ impressions Change By Us NYC 2.0 • 305 projects • 2,644 users • 3163 Ideas • 85 Trees Planted

• 4,646 Pounds of Food Waste Composted • 4,700 Pounds of Yard Waste Composted

• 18 Community Gardens/Composting Stations Built or Expanded

• $15,000 in Mini-Grants aided 19 projects in 16 neighborhoods

• 611 Volunteers

• 3,804 Service Hours

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(55)

Lessons Learned

For City Officials and Policy Planners,

two-way

communication

(56)

Technology

WILL FACILITATE THAT

(57)

Governments and Technology

Technology brings more

transparency

efficiency

(58)

Successful Engagement:

1. Action through collective voice

2. Technology used as tool, not a solution

3. Governments and citizens to use the digital

tools at their disposal

4. Accessibility (open data pools; interactive

opportunities online)

(59)

Unsuccessful Engagement:

1. Narcotizing Dysfunction creating false

illusion of participation

2. Passive knowledge

3. If only serving purpose of making

governments more efficient

4. No face-to-face interaction

Peril

(60)

“The internet is 20 years old. It

seems like just yesterday that I

spoke to my family.”

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