TABLE OF CONTENT
∗INTRODUCTION ... 5 CHAPTER 1. SOCIO-ECONOMIC POLICY IN SERVICES
IWONA SZYMCZAK – Management of condominium – legal construction. Comparative view ... 9
CHAPTER 2. MARKETING MANAGEMENT
EWA FLEJTERSKA, LESZEK GRACZ – The traditional and modern
system of servicing service customers ... 19 WIESŁAWA KUŹNIAR – Role of promotion in management of a local
government unit (on the basis of selected communes in the Province of Podkarpackie)... 29 ANNA SZWAJLIK – Choosing a strategy of concentration as a basis
for building competitive advantage by advertising agencies operating on local markets ... 41
CHAPTER 3. LOGISTIC MANAGEMENT
JAN KAŹMIERSKI – Clusters as a symptom of developing functions
of logistics in region ... 53 ALICJA NERĆ-PEŁKA – Relationships in supply chain ... 61
CHAPTER 4. SERVICE ENTERPRISE MANAGEMENT
MAGDALENA MAJCHRZAK – The enterprises of business services subsector in the economic recession conditions ... 73 ALEKSANDER PANASIUK – Strategies of operation diversification
in the sector of trade and services ... 81
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