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STRATEGIC AND FINANCIAL DRIVERS OF
BUSINESS VALUE CREATION
,ZRQD=DUöED 1
Abstract:
The main objective of any business activity is to create value for the owners. 7DNLQJ LQWR FRQVLGHUDWLRQ WKH FRPSOH[LW\ RI WRGD\qV RUJDQL]DWLRQV DQG FLUFXPVWDQFHVRIJURZLQJFXVWRPHUVqGHPDQGVLQZKLFKWKH\FRPSHWHLWLV HVVHQWLDO WKDW WKH FRPSDQ\qV YDOXHRULHQWHG JRDOV DUH HIIHFWLYHO\ PDQDJHG at every level of the organization. A well-considered strategy can only be VXFFHVVIXO LI WKH FRPSDQ\qV REMHFWLYHV DUH WUDQVSDUHQW XQGHUVWDQGDEOH IRU the employees and controllable. The article describes strategic and financial drivers of business value creation and presents methods of their communication across an organization, such as the Balanced Scorecard or KPIs.
Keywords: business value, value creation, free cash flows, capital structure,
cost of capital, Balanced Scorecard, KPIs
1. Introduction
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