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Abuses of Dominant Position

Abuses of Dominant Position

© Łukasz Stępkowski

© Łukasz Stępkowski

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Case Study – Abuses of Dominant Position Case Study – Abuses of Dominant Position

Once upon a time in one Member State there has been an undertaking A, a drug manufacturer famous for the production of certain blue pills for a particular gentlemanly ailment, trademarked in the Union and worldwide. That manufacturer’s market share – given the popularity of its

product – amounted to approx. 80 percent.

Undertaking A was active in virtually every Member State through wholesalers. Those

wholesalers, who had established themselves nationally throughout the Union, constantly

bought large quantities of A’s drug. Basically 90 percent of A’s monthly supply was being bought out every month.

Given that demand for the product was EU-wide, wholesalers sold the products to retailers at varying prices. In some Member States the resale price was significantly higher (i.e. from 50% to 200% higher) than in others.

B, C and D, A’s wholesalers in Italy, Germany and Poland respectively, placed orders on

additional supplies (5%, 20% and 100% of their hitherto demand) with a view of parallel export to other Member States where they would obtain a higher price.

A refused orders from all three wholesalers on grounds that such parallel exports could infringe other wholesalers’ supply and hurt overall drug sales, as well as limit availability of the drug in Italy, Germany and Poland.

Did A abuse its dominant position?

Once upon a time in one Member State there has been an undertaking A, a drug manufacturer famous for the production of certain blue pills for a particular gentlemanly ailment, trademarked in the Union and worldwide. That manufacturer’s market share – given the popularity of its

product – amounted to approx. 80 percent.

Undertaking A was active in virtually every Member State through wholesalers. Those

wholesalers, who had established themselves nationally throughout the Union, constantly

bought large quantities of A’s drug. Basically 90 percent of A’s monthly supply was being bought out every month.

Given that demand for the product was EU-wide, wholesalers sold the products to retailers at varying prices. In some Member States the resale price was significantly higher (i.e. from 50% to 200% higher) than in others.

B, C and D, A’s wholesalers in Italy, Germany and Poland respectively, placed orders on

additional supplies (5%, 20% and 100% of their hitherto demand) with a view of parallel export to other Member States where they would obtain a higher price.

A refused orders from all three wholesalers on grounds that such parallel exports could infringe other wholesalers’ supply and hurt overall drug sales, as well as limit availability of the drug in Italy, Germany and Poland.

Did A abuse its dominant position?

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Article 102 TFEU Article 102 TFEU

Article 102 (ex Article 82 TEC)

Any abuse by one or more undertakings of a dominant position within the internal market or in a substantial part of it shall be prohibited as incompatible with the internal market in so far as it may affect trade between Member States.

Such abuse may, in particular, consist in:

(a) directly or indirectly imposing unfair purchase or selling prices or other unfair trading conditions;

(b) limiting production, markets or technical development to the prejudice of consumers;

(c) applying dissimilar conditions to equivalent transactions with other trading parties, thereby placing them at a competitive disadvantage;

(d) making the conclusion of contracts subject to acceptance by the other parties of

supplementary obligations which, by their nature or according to commercial usage, have no connection with the subject of such contracts.

Article 102 (ex Article 82 TEC)

Any abuse by one or more undertakings of a dominant position within the internal market or in a substantial part of it shall be prohibited as incompatible with the internal market in so far as it may affect trade between Member States.

Such abuse may, in particular, consist in:

(a) directly or indirectly imposing unfair purchase or selling prices or other unfair trading conditions;

(b) limiting production, markets or technical development to the prejudice of consumers;

(c) applying dissimilar conditions to equivalent transactions with other trading parties, thereby placing them at a competitive disadvantage;

(d) making the conclusion of contracts subject to acceptance by the other parties of

supplementary obligations which, by their nature or according to commercial usage, have no connection with the subject of such contracts.

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Dominant Position Dominant Position

The first thing to note is that Article 102 TFEU does not prohibit holding a dominant position on the market

What Article 102 TFEU does prohibit is abusing a dominant position

Therefore, if an undertaking occupying a dominant position on a market were not abusing its position and instead exercised it normally, it would be in conformity with Article 102 TFEU

Dominant postion must be assessed ad casu; high market shares (50%++) contribute to a finding of dominance but there are also other factors

(conduct, position of competitors, barriers to entry and expansion etc)

Obviously, what constitutes an abuse of dominant position is subject to extensive jurisprudence of the Court of Justice of the European Union

The first thing to note is that Article 102 TFEU does not prohibit holding a dominant position on the market

What Article 102 TFEU does prohibit is abusing a dominant position

Therefore, if an undertaking occupying a dominant position on a market were not abusing its position and instead exercised it normally, it would be in conformity with Article 102 TFEU

Dominant postion must be assessed ad casu; high market shares (50%++) contribute to a finding of dominance but there are also other factors

(conduct, position of competitors, barriers to entry and expansion etc)

Obviously, what constitutes an abuse of dominant position is subject to

extensive jurisprudence of the Court of Justice of the European Union

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Article 102 TFEU Article 102 TFEU

Article 102 TFEU lists several of potential abuses of dominant position, but the list is not exhaustive – other, unlisted behaviour may constitute an

abuse of dominant position

Article 102 may be triggered when a given conduct is unilateral – there is no need for two or more undertakings to participate, as in the case of Article 101 TFEU

Specifically, there is no need for any concurrence of wills or tacit acceptance

However, Article 102 TFEU may be triggered along with Article 101 TFEU provided that both provisions’ requirements are met; they may also apply independently and an abuse of dominant position may occur also where Art.

101(3) TFEU applies (C-395/96 P and C-396/96 P Companie maritime belge, 130)

For 102 TFEU to apply there must be a market, a dominant position, an abuse and an effect on trade between Member States

Article 102 TFEU lists several of potential abuses of dominant position, but the list is not exhaustive – other, unlisted behaviour may constitute an

abuse of dominant position

Article 102 may be triggered when a given conduct is unilateral – there is no need for two or more undertakings to participate, as in the case of Article 101 TFEU

Specifically, there is no need for any concurrence of wills or tacit acceptance

However, Article 102 TFEU may be triggered along with Article 101 TFEU provided that both provisions’ requirements are met; they may also apply independently and an abuse of dominant position may occur also where Art.

101(3) TFEU applies (C-395/96 P and C-396/96 P Companie maritime belge, 130)

For 102 TFEU to apply there must be a market, a dominant position, an

abuse and an effect on trade between Member States

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Joint Dominant Position Joint Dominant Position

While primarily a dominant position is occupied by a single undertaking, there may be a situation where several undertakings occupy a dominant position together

Three cumulative conditions must be met for a finding of collective dominance:

first, each member of the dominant oligopoly must have the ability to know how the other members are behaving in order to monitor whether or not they are adopting the common policy;

second, the situation of tacit coordination must be sustainable over time, that is to say, there must be an incentive not to depart from the common policy on the market;

thirdly, the foreseeable reaction of current and future competitors, as well as of consumers, must not jeopardise the results expected from the

common policy (T-193/02 Piau, 111)

While primarily a dominant position is occupied by a single undertaking, there may be a situation where several undertakings occupy a dominant position together

Three cumulative conditions must be met for a finding of collective dominance:

first, each member of the dominant oligopoly must have the ability to know how the other members are behaving in order to monitor whether or not they are adopting the common policy;

second, the situation of tacit coordination must be sustainable over time, that is to say, there must be an incentive not to depart from the common policy on the market;

thirdly, the foreseeable reaction of current and future competitors, as well as of consumers, must not jeopardise the results expected from the

common policy (T-193/02 Piau, 111)

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Abuse Abuse

There is no express definitione of an abuse, but it is pointed out that an abuse of dominant position may be:

Exploitative (i.e. to the detriment of consumers)

Exclusionary (i.e. where competitors are hindered, esp. as to entry on the market)

Discriminatory (i.e. where consumers and/or suppliers are placed in a situation of competitive disadvantage)

The concept of abuse is an objective concept relating to the behaviour of an undertaking in a dominant position which is such as to influence the structure of a market where , as a result of the very presence of the undertaking in question , the degree of competition is weakened and which , through recourse to methods different from those which condition normal competition in products or services on the basis of the transactions of commercial operators , has the effect of hindering the maintenance of the degree of competition still existing in the market or the growth of that competition (85/76 Hoffmann-La Roche, 6)

There is no express definitione of an abuse, but it is pointed out that an abuse of dominant position may be:

Exploitative (i.e. to the detriment of consumers)

Exclusionary (i.e. where competitors are hindered, esp. as to entry on the market)

Discriminatory (i.e. where consumers and/or suppliers are placed in a situation of competitive disadvantage)

The concept of abuse is an objective concept relating to the behaviour of an undertaking in a dominant position which is such as to influence the structure of a market where , as a result of the very presence of the undertaking in question , the degree of competition is weakened and which , through recourse to methods different from those which condition normal competition in products or services on the basis of the transactions of commercial operators , has the effect of hindering the maintenance of the degree of competition still existing in the market or the growth of that competition (85/76 Hoffmann-La Roche, 6)

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Defences Defences

Article 102 TFEU does not have any provision similar to Article 101(3) TFEU

However, the CJEU accepts that potential abuse may fall outside Article 102 TFEU where it is objectively justified, i.e.:

It is objectively necessary and proportional (e.g. health and safety considerations), or

There is a resultant efficiency which is indispensable to a potential abuse on balance benefits consumers while effective competition is not eliminated

Article 102 TFEU does not have any provision similar to Article 101(3) TFEU

However, the CJEU accepts that potential abuse may fall outside Article 102 TFEU where it is objectively justified, i.e.:

It is objectively necessary and proportional (e.g. health and safety considerations), or

There is a resultant efficiency which is indispensable to a potential abuse on

balance benefits consumers while effective competition is not eliminated

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Refusal to supply and parallel trade Refusal to supply and parallel trade

While refusal to supply is not expressly listed under Article 102 TFEU, it may nonetheless

constitute an abuse of dominant position where, while done without any objective justification, that conduct is liable to eliminate a trading party as a competitor (C-468/06 to C-478/06 Sot.

Lélos kai Sia EE and Others v GlaxoSmithKline, 34)

With regard to a refusal by an undertaking to deliver its products in one Member State to

wholesalers which export those products to other Member States, such an effect on competition may exist not only if the refusal impedes the activities of those wholesalers in that first Member State, but equally if it leads to the elimination of effective competition from them in the

distribution of the products on the markets of the other Member States

a practice by which an undertaking in a dominant position aims to restrict parallel trade in the products that it puts on the market constitutes abuse of that dominant position, particularly when such a practice has the effect of curbing parallel imports by neutralising the more

favourable level of prices which may apply in other sales areas or when it aims to create barriers to re-importations which come into competition with the distribution network of that undertaking

an undertaking occupying a dominant position on the relevant market for medicinal products which, in order to put a stop to parallel exports carried out by certain wholesalers from one Member State to other Member States, refuses to meet ordinary orders from those wholesalers is abusing its dominant position

While refusal to supply is not expressly listed under Article 102 TFEU, it may nonetheless

constitute an abuse of dominant position where, while done without any objective justification, that conduct is liable to eliminate a trading party as a competitor (C-468/06 to C-478/06 Sot.

Lélos kai Sia EE and Others v GlaxoSmithKline, 34)

With regard to a refusal by an undertaking to deliver its products in one Member State to

wholesalers which export those products to other Member States, such an effect on competition may exist not only if the refusal impedes the activities of those wholesalers in that first Member State, but equally if it leads to the elimination of effective competition from them in the

distribution of the products on the markets of the other Member States

a practice by which an undertaking in a dominant position aims to restrict parallel trade in the products that it puts on the market constitutes abuse of that dominant position, particularly when such a practice has the effect of curbing parallel imports by neutralising the more

favourable level of prices which may apply in other sales areas or when it aims to create barriers to re-importations which come into competition with the distribution network of that undertaking

an undertaking occupying a dominant position on the relevant market for medicinal products which, in order to put a stop to parallel exports carried out by certain wholesalers from one Member State to other Member States, refuses to meet ordinary orders from those wholesalers is abusing its dominant position

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