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Life as it should be: Tapping into the potentials of cross-fertilization in design

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si::ss

PART1

s

NEXT

CITY

O

o

An Experiment in

Interdisciplinary

Education

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* THE NEXT

h u m a n p a r a d i s e . P h i l o s o p h e r s , poets, architects, s o c i a l reformers,

a n d artists h a v e projected c o u n t l e s s v i s i o n s of a better h u m a n

s o c i e t y that w e r e driven by h o p e - d r e a m s of a distant future, but

without an explanation a s to how to actually get there.

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m e a n s nearest. To e n v i s i o n a next city, a nearest city, is not a

p a s s i v e fantasy, but a direct responsibility to create a n d innovate

'•fy:^.. of the immediate fwtyre. Tk^ city is dmm by piririuciEaies

of responsibility, rather than principles of hope.

The invention of the next city is an ever-evolving d e s i g n project. It

imiyst stafit witlh tliia A^A^AAh ••.at::' - m smAMim and im|:*-.^^^;s.v,,:>>;;:,v

- a n d bring together many d i s c i p l i n e s in an interactive collective

rooted not in idealism but in a s h a r e d productive m i s s i o n .

Tihamér Salij

The Why Factory

Coordinator Next City Joint Studio

Tihamér Salij $

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LIFE AS IT COULD BE inSMaS^^S

Tapping into the Potentials of

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Cross-Fertilization in Design R j l e t É

Tihamér Salij

The World as Laboratory

As the world - and with it the production of human space - becomes more complex, it is impossible for designers to contribute effectively without incorporating f^nowtedge and insights from other disciptines. Everything is interrelated in this maelstrom; everything is designed, whether for beauty, or function, or both; and every design aims to solve a problem, add comfort, or enhance daily routines.

Designers, by nature, see the world not sirnply as it is, but rather as it could be. For those with this future perspective, the world is a laboratory in which to explore the contingencies of the existing and conceive alternatives for the future - the 'next'.

A focus on human needs is integral to any contribution to innovative design and to the creation of alternative political, technological, social, or economic constellations of artefacts, identities, places, infrastructure and buildings, apparel, interfaces, signs. . . . No 'species' is better equipped than the designer to combine function, technology comfort, necessity desire, and beauty into one singfe object.

fvlultidisciplinary and i n t e r c u l t u r a l design collaboration enables exposure, across the globe, to different research-by-design and design-by-research methodologies. The success of multidisciplinary collaboration is rounded out through continuous motivation for sett-reflection, malting it possible to sharpen and enlarge the role of each participating discipline. Learning from other disciplines enlarges one's own scope of references, enriches argumentation, and challenges innovative ability

Introduction to the Next City Project

In the context of multidisciplinary and intercultural design collaboration, the motive of the Next City project was to foster cooperation between China and the Netherlands by bringing together renowned research and design institutions in the fiefds of fashion, product design, graphic design, and architecture. The project aimed to promote a cross-cuftural exchange on the different qualitative as well as quantitative approaches towards research-by-design and design-by-research methodologies.

Tihamér Sallj (b. 1974) was Initiator ot the Next City theme, and was responsible lor developing and coordinating the Next City Joint Studio in coilaboration with DutchDFA. He is a trained researcher, artist, and architect, who teaches at The Why Factory atTU Delft. He has worked in the architectural office MVRDV and is a founding director of Space Inlelligence Agency (S.I.A.), an archilecturai and urban research and design practice based in Rotterdam. Salij's research deals with the experience of space and time in relation to the imagination, and visualization of the human lufure, focussing on the conception of Utopia, Paradise, and the Ideal City.

Tihamér Salij *

'The Next City - Future Living and Lifestyles' was an anticipatory research and design studio that made it possible to link distinguished institutions, designers and thinkers to consider the fate of our contemporary cities. This studio provided students - the next designers - with the opportunity to understand and experience research and design methodologies from other disciplines. The studio was a straightforward attempt to study the contemporary city's shortcomings, fears, advantages, beauties, desires, and opportunities.

Chaflenge

The challenge of the studio was to explore and identify significant research and design directions within fashion, product design, graphic design, and architecture, and to bring together different interpretations, visions and scales within the context of future city life. This studio aimed, on the one hand, to investigate the |-ofes that various design discipfines can play within the context of future urban living and lifestyles. On the other hand, it challenged the innovative ability and design capacity of fashion design, product design, graphic design, and architecture.

What was the source of inspiration for each design discipfine? Through which fi-ame of reference did each discipline explore its design potential?

Research and Design Focus

Because of its miultidisciplinary approach, this studio was a collaborative think-tank that extended its scope to a broader perspective incfuding both content-driven design and analytical research. Students as weft as teachers approached the theme of 'Future Living and Lifestyles' with an intense commitment to reality by taking two cities as practical case studies to boost imagination and with it our designs into the future.

Participants discussed and put forwar-d ideas and agendas that dealt with the following questions, using Rotterdam and Beijing as case studies:

What will be the source of inspiration for each design discipline?

What will be the frame of reference through which each discipline expfores its potential? How can each discipline contribute to the Next (future] City?

Where can the diffei'ent disciplines interfere and innovate? How can each discipline contribute to the improvement of city life? What are each discipline's responsibilities?

What improvements are to be undertaken and/or what probfems need to be solved in order to achieve a highler) quality of life and thus better living standards?

What possible forces and trends could shape the future city and the fiving and tifestyles within the scope of each discipline?

What concepts, functions, products, characteristics, styles, designs, and symbofism will dominate change and thus brand the future city?

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M a s t e r c l a s s e s T h e • c o l l a b o r a t i o n w a s o r g a n i z e d a s a o n e - s e m e s t e r e n d e a v o u r t h a t gave t h e p a r t i c i p a n t s of e a c h d i s c i p l i n e t i r n e to c o n d u c t r e s e a r c h w i t h i n t h e s p e c i f i c s c o p e a n d s c a l e of its o w n e x p e r t i s e on a u n i v e r s a l / g l o b a l as w e l l as a s p e c i f i c / l o c a l level. P a r t i c i p a n t s lool^ed at d e s i g n f r o m a r e s e a r c h p e r s p e c t i v e a n d r e s e a r c h f r o m a d e s i g n p e r s p e c t i v e . T h e t w o m a s t e r c l a s s e s f u n c t i o n e d as a p r e s s u r e c o o k e r ; t h e y p h y s i c a l l y b r o u g h t t o g e t h e r a l l p a r t i c i p a n t s in t w o l o c a t i o n s : T h e W h y F a c t o r y at T U D e l f t a n d t h e Centi^al U n i v e r s i t y of Fine A r t s in B e i j i n g . As i n t e r d i s c i p l i n a r i t y w a s an i m p o r t a n t a n d c h a l l e n g i n g f e a t u r e , p a r t i c i p a n t s w e r e a s k e d t o m i x u p in s m a l l e r g r o u p s a n d w o r k w i t h s t u d e n t s f r o m o t h e r s c h o o l s . T h e m a s t e r c l a s s e s w e r e t e a m - t a u g h t in o r d e r to s u p p o r t i n t e r d i s c i p l i n a r y d i s c u s s i o n a m o n g t h e t u t o r s a n d to d i s t r i b u t e t h e r a n g e of e x p e r t i s e a n d c r i t i c a l v o i c e s . P a r t i c i p a n t s t h e o r e t i c a l l y a n d p h y s i c a l l y e x p l o r e d a n d a n a l y s e d b o t h c i t i e s o n i s s u e s s u c h as i d e n t i t y m o b i l i t y r e c r e a t i o n , d w e l l i n g , c o m m u n i t y life, s y m b o l i c m e a n i n g , a n d o t h e r a s p e c t s of l i v i n g a n d l i f e s t y l e . P a r t i c i p a n t s c o l l a b o r a t e d in a p r a c t i c a l e x e r c i s e d e s i g n e d to r e v e a l i s s u e s t h a t h a d i n c r e a s i n g i m p a c t u p o n t h e d e s i g n of t h e p r o d u c t s , s e r v i c e s , a n d e n v i r o n m e n t s t h a t w i l l c h a r a c t e r i z e t h e city of t h e n e a r f u t u r e . T h e m a s t e r c l a s s e s s o u g h t to i d e n t i f y t h e c h a l l e n g e s t h a t d e s i g n e r s a n d t e c h n o l o g i s t s w i l l have to a d d r e s s as they s h a p e t h e N e x t City's l a n d s c a p e , a n d h o w they c a n c o n t r i b u t e to f u t u r e city living a n d lifestyles. T h e a i m w a s f o r p a r t i c i p a n t s t o gain a m u l t i f a c e t e d c o l l e c t i o n of ' m a p p i n g s ' t h a t w o u l d s u p p o r t a n d s h a r p e n t h e c r e a t i v e p r o c e s s of t h e f i n a l p h a s e : t h e d e s i g n of e l e m e n t s , p r o d u c t s , a n d a r c h i t e c t u r e f o r t h e next R o t t e r d a m a n d B e i j i n g - a p a l e t t e of c o n c r e t e v i s i o n s r e f l e c t i n g , as only d e s i g n e r s c a n , not on life as it is, but as it could be in next c i t y ^

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