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Tab. 1. Propozycje koncepcji marketingu-mix dla jednostek terytorialnych

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èródło: A. Szromnik, Marketing terytorialny – koncepcja ogólna a doÊwiadczenia praktyczne [w:] Marketing terytorialny, red. T. Markowski, TOM CXVI, PAN KPZK, Warszawa 2006, s. 65–72; M. Florek, Podstawy marketingu terytorialnego, Wyd. AE w Poznaniu 2006, Poznaƒ, s. 170–174; Ph. Kotler D.H. Haider, I. Rein, Marketing Places. Attracting Investment, Industry and Tourism to Cities, States and Nations, The Free Press, New York 1993, s. 19.

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