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Miesięcznik TNOiK Założył Karol Adamiecki w 1926 r.

DOCTOR HONORIS CAUSA 6

BEST PRACTICES OF ORGANIZATION MANAGEMENT 70

FROM THE LIFE OF THE ORGANIZATION AND MANAGEMENT SCIENCES

COMMITTEE OF THE POLISH ACADEMY OF SCIENCES 67

Changes at the Poznań University of Economics and Business in the Perspective Reform of Higher Education in Poland ― Conversation of the editor-in-chief of the Organization Review Stanisław Brzeziński with

the Rector of the Poznań University of Economics and Business Maciej Żukowski 3

Jan W. Wiktor

Michael E. Porter’s Concept of Competition in the Context

of the EU Internal Market Protection System 9

Zbigniew Malara, Yasmin Ziaeian

Marketing Model in Global Companies. Designing and Management 23

Wojciech Dyduch

Organizational Design Supporting Innovativeness 16

Alfreda Kamińska, Urszula Adamczuk

The Role of Voivodeship Authorities in Creating an Innovative Environment:

Case Study of the Silesian Voivodeship 30

Leszek Kiełtyka

Application of the Internet of Things and Internet of Everything

in the Activities that Implement the Concept of Ecosystem 39

Małgorzata Baran, Barbara A. Sypniewska

The Influence of Mentoring on Work Engagement and the Relationship

with the Superior in Organizations in Poland 52

Stanisław Brzeziński, Waldemar Jędrzejczyk

Coaching as a Method of Supporting Employees’ Development in Organizations: Polish Experience 60 Jacek Cypryjański, Aleksandra Grzesiuk, Edyta Rudawska

The Mediating Role of Gender in the Process of Purchasing in Online Buy-It-Now Auctions 44

STRATEGIC MANAGEMENT

ORGANISATION MANAGEMENT

HUMAN RESOURCES MANAGEMENT

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6 | PRZEGLĄD ORGANIZACJI 6/2019

P rofessor Michael E. Porter is a world-renowned scholar in the fields of economics and management, whose remarkable career has been closely tied with Harvard Uni- versity. Since the beginning of his academic development, Michael Porter has contributed significantly to both theory and research on industrial organisation and firm strategy.

Thereby, it must be stressed that he undertook a pioneering effort to use economic theory in a comprehensive explana- tion of industry competition and strategic choices. As Pro- fessor Porter expressed it himself, while „trained as an econ- omist and steeped in the discipline of economic reasoning,

I have sought both to advance theory and make that theory operational for practitioners. My goal has been to develop rigorous and useful frameworks that effectively bridge the gap between theory and practice” (Porter, 2008, p. xii). His concepts, presented in various books and papers, such as

„Competitive Strategy” (1980), „Competitive Advantage”

(1985), or „What Is Strategy” (1996) have remained among the compulsory readings at all business schools around the world, and have influenced numerous researchers in vari- ous disciplines. Indeed, M.E. Porter’s work has reached out significantly beyond industrial organisation and corporate

PROFESSOR MICHAEL E. PORTER ― DOCTOR HONORIS CAUSA OF THE POZNAŃ

UNIVERSITY OF ECONOMICS AND BUSINESS

Prof. M.E. Porter, on the left ― prof. Waldemar Frąckowiak, laudator in the proceedings to confer the title of doctor honoris causa to

prof. M.E. Porter

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strategy, including important contributions to economic development, economic policy, the environment and sus- tainability, or healthcare. Recent examples of his inspiring work include the 2014 Harvard Business Review article,

„How smart, connected products are transforming competi- tion”, which tackles the significance of recent advancements in IT for strategy.

Not surprisingly, the audiences of his work around the globe include governments, multinational corporations, or NGOs, in addition to academia. His research has received numerous awards, and currently he is the most cited schol- ar in economics and business (Harvard Business School, 2019a). On the 19

th

of March 2019, Professor Michael E. Porter took part in a ceremony to receive an honorary degree from the Poznań University of Economics and Busi- ness, which had been conferred on him by the Senate of this University back in 2015. The purpose of this brief informa- tion article is to recall his achievements in the context of the conferment of the aforesaid degree.

Professor Michael E. Porter’s initially graduated from Princeton University, having obtained a BSE with honours in aerospace engineering and mechanical engineering in 1969. In 1971 he received an MBA degree with honours from Harvard Business School, whilst in 1973 he obtained his PhD in business economics from Harvard Universi-

ty. Finally, in 2000 he became Bishop William Lawrence University Professor, the supreme recognition awarded to a Harvard Business School professor. In 2001, Harvard Business School and Harvard University jointly established the Institute for Strategy and Competitiveness, led by Pro- fessor Porter, in order to allow him to pursue his research on theory of strategy and competitiveness. Apart from the aforementioned seminal contributions to industry struc- ture and competitive strategy, Michael E. Porter’s widely acclaimed work embraced the value chain and its con- figuration, as well as strategic positioning, which further informed other aspects of his complex research (Harvard Business School, 2019b). It is worth noting that this work had an important international dimension, significantly affecting the field of international trade and economics.

With the 1986 edited book titled „Competition in Global Industries”, he brought the concepts of competitive advan- tage, industry competition and value chain configuration to the level of global strategy (Gorynia, 1988, p. 29).

The international dimension of his work is also related to the explanation of the microeconomic foundations of the competitiveness of nations and regions. Starting with the seminal book „The Competitive Advantage of Nations”

(1990) and the well-known Diamond model, he has ex- tensively published on the role of clusters and their effect

On the left: prof. Marian Gorynia, on the right prof. M.E. Porter, in the background on the left ― rector of the UEP ― prof. Maciej

Żukowski

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8 | PRZEGLĄD ORGANIZACJI 6/2019

on economic performance. Among others, he established the Cluster Mapping Project which pioneered the rigorous measurement of economic geography and has become a  benchmark in the U.S., Europe, and elsewhere. His concepts pertaining to the competitiveness of nations are broadly acknowledged by both government policymakers and economic development practitioners worldwide. The impact of these concepts has been reinforced since 2002 by the Microeconomics of Competitiveness (MOC) network, which unites 100 educational institutions around the world (including the Poznań University of Economics and Busi- ness in Poland) delivering Michael E. Porter’s course based on the curriculum developed at the Institute for Strategy and Competitiveness at Harvard Business School.

With regard to other crucial contributions, in the area of environmental policy Professor Porter proposed the so called „Porter Hypothesis” in the early 1990s. Thereby, he argues that strict environmental standards are not in conflict with company profitability or national competitive- ness but can in reality improve both. As far as the role of business in society goes, Michael Porter’s concepts go sig- nificantly beyond what is commonly known as corporate social responsibility (CSR). His 2011 paper co-authored by Mark Kramer laid out the concept of creating shared value (CSV) which explains how firms can more effectively provide solutions to important social and environmental challenges, at the same time improving their own business performance. Since then, the concept of CSV has not mere- ly gained academic acclaim, but also inspired business pro- jects, particularly through the activities of the non-profit institution FSG. Michael Porter also led the development of the conceptual framework underlying the Social Progress Index, the most comprehensive effort ever to measure so- cial progress to date. Not least, since the early 2000s, Pro- fessor Porter has put his research efforts in economics of health care, particularly with regard to maximizing the val- ue to patients. His pioneering concepts in this field pertain to reorganizing health care delivery organizations around patient value, measuring patient outcomes, or designing value-based reimbursement models, to name a few.

The presentation of Professor Michael E. Porter’s multi- dimensional work can be extended with selected fragments from the laudation and the two reviews related to the confer- ment of the degree of doctor honoris causa from the Poznań University of Economics and Business, which enable a better understanding and appreciation of his contributions. As the promoter of the honorary degree for Professor Michael E.

Porter, Professor Waldemar Frąckowiak (Poznań University of Economics and Business) notes: „His theories and exper- tise, recognised at prestigious universities of all continents, have a significant impact on company behaviour locally and globally, as well as on many countries’ socio-economic poli- cies” (Frąckowiak, 2019, p. 52). He goes on to observe that we

„have every reason to state, therefore, that Professor Porter is the author of a new theory of modern competition, one based on new paradigms and a holistic approach” (Frącko- wiak, p. 58). In turn, Professor Philippe Gugler (University of Fribourg, Switzerland) draws attention to another important aspect that: „Michael Porter is unique in the sense that his

research activities have direct links with education programs and practices. Michael Porter education skills benefit not only Universities’ students but also many practitioners in the world” (Gugler, 2019, p. 78). A very suggestive statement was provided by the second reviewer, Professor Krzysztof Obłój (Kozminski University and the University of Warsaw), in that there: „are many researchers conducting good empirical studies or publishing good research papers However, in the history of scholarly disciplines, there have been relatively few people who can claim to have made their mark on them They are research leaders who not only can effectively chal- lenge existing paradigms, develop new theories, models and methods of analysis, but also have numerous followers who further develop the proposals formulated by them” (Obłój, 2019, p. 91).

To sum up, Professor Michael E. Porter’ numerous achievements have been outlined here only in a brief manner, without any attempt at providing a complete listing. In fact, Michael Porter is the author of nineteen books and more than 125 articles and has won various scholarly awards and honours, such as the Adam Smith Award of the National Association of Business Economists, the John Kenneth Gal- braith Medal, the David A. Wells Prize in Economics from Harvard, and the Academy of Management’s highest award for scholarly contributions to management. He is also an unprecedented seven-time winner of the McKinsey Award for the best Harvard Business Review article of the year.

Moreover, Professor Porter is the recipient of twenty-one honorary doctorates and several national and state honours.

Undoubtedly, Michael E. Porter is a scholar with exceptional intellectual influence on the both the academic discourse and business practice worldwide. The admission of Profes- sor Michael E. Porter into the academic community of the Poznań University of Economics and Business by bestowing on him the honorary doctorate is a memorable event for the University.

Writen by:

Prof. Marian Gorynia, Ph.D., D.Sc.

Poznań University of Economics, Department of International Competitiveness e-mail: m.gorynia@ue.poznan.pl

Piotr Trąpczyński, Ph.D., D.Sc.

Poznań University of Economics, Department of International Competitiveness e-mail: piotr.trapczynski@ue.poznan.pl References

[1]

Frąckowiak W. (2019), Laudatio, [in:] The Ceremony of Con- ferment of the Degree of Doctor Honoris Causa from the Po- znań University of Economics and Business on Michael E. Porter, Poznań University of Economics and Business Press, Poznań.

[2]

Gorynia M. (1988), O strategii przedsiębiorstwa w skali global- nej [On Firm Strategy on a Global Scale] (Review of the Book:

Competition in Global Industries, pod red. M.E. Portera), „Han-

del Zagraniczny”, Nr 3, Rok XXXIII.

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[3]

Gugler P. (2019), A Review Concerning the Proposal to Confer the Degree of Doctor Honoris Causa from the Poznań Univer- sity of Economics and Business on Michael E. Porter, [in:] The Ceremony of Conferment of the Degree of Doctor Honoris Cau- sa from the Poznań University of Economics and Business on Michael E. Porter, Poznań University of Economics and Busi- ness Press, Poznań.

[4]

Harvard Business School (2019a), Michael E. Porter, Bi- shop William Lawrence University Professor, https://www.

hbs.edu/faculty/Pages/profile.aspx?facId=6532, access date:

03.06.2019.

[5]

Harvard Business School (2019b), Biography, https://www.isc.

hbs.edu/about-michael-porter/biography/Pages/default.aspx, access date: 03.06.2019.

[6]

Obłój K. (2019), A Review Concerning the Proposal to Confer the Degree of Doctor Honoris Causa from the Poznań Univer- sity of Economics and Business on Michael E. Porter, [in:] The Ceremony of Conferment of the Degree of Doctor Honoris Cau- sa from the Poznań University of Economics and Business on Michael E. Porter, Poznań University of Economics and Busi- ness Press, Poznań.

[7]

Porter M.E. (2008), On Competition, Harvard Business Press.

Introduction

T he conferring of the highest academic title by the Uni- versity of Economics in Poznań, an honorary doctorate, upon professor Michael E. Porter (19 March 2019) provides an opportunity and encouragement for undertaking the problem defined in the title of this paper. The paper aims to re- flect on issues related to competition protection systems and market policies in the European Union from the perspective of Porter’s concept of competition strategy. Also, it presents Porter’s Five Forces in the context of specific legal regulations concerning competition-related behaviors of companies on the EU internal market. These regulations, as a component of institutional economics, create a framework for possible and legally accepted competitive strategies adopted by compa- nies in specific markets and industries. The problem identi- fied in the title is complex and multidimensional. The limited space of the paper allows for presenting just a selected, the most crucial problems and considerations which relate to three main below presented themes. The first one focuses on an outline and major components of Porter’s competitive strategy. The presented analysis is not a critical study of com- petitiveness, but rather a selective approach to various forms of rivalry and, simultaneously, cooperation of companies reflected in competitive strategies. The second theme refers to the elements of the architecture of the European market’s competition protection system. Attention is given to those el- ements that correspond to Porter’s competition theory. They refer to the legal framework of companies’ market behavior and forces within a sector – the determinants of their market behavior. Also, they concern an indirect regulation which sets forth principles for public aid for the business sector.

The presented considerations refer to the driving forces of competition – the rivalry of companies within an industry in Porter’s model, and specific forms of cooperation with suppliers and buyers. Under the third major theme I present the cases of EU market and competition protection policies, referring to the selected forms of and strategies for breaching EU law, and the European Commission’s response to such cases (Fig. 1).

Porter’s concept of competition

― theoretical framework for the strategy and analytical methodology standards

A   theoretical framework for analyzing companies’ strat- egies in particular industries –  market segments, the forms of rivalry in various market conditions, and the con- ditions and determinants of achieving corporate objectives – is the area of research studies and expert analyses that corre-

sponds to professor Porter’s scientific accomplishments.

Porter’s concept of competition fits in with the process of identifying and explaining the mechanisms of market rivalry, corresponding to the framework of the idea of paradigm de- veloped by T. Kuhn (1996). It expresses an original approach and the identification of problems related to the functioning of particular business segments – markets, sectors and indus- tries – and the methodology of research and the platform of cognition, as well as the evaluation of an unbiased, scientific approach to the world of economics and its sectoral subsys- tems, and an economy and business in their numerous struc- tural dimensions. Such a  theoretical and methodological

MICHAEL E. PORTER’S CONCEPT OF COMPETITION IN THE CONTEXT OF THE EU INTERNAL MARKET

PROTECTION SYSTEM

Jan W. Wiktor

DOI: 10.33141/po.2019.06.01

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