18 Guido Lütsch President of the German Airborne Wind Energy Association BHWE Bundesverband Höhenwindenergie e.V. c/o HEUSSEN Rechtsanwalts GmbH Joachimstaler Str. 12 10719 Berlin Germany guido.luetsch@bhwe.org www.bhwe.org
Moderator Topic Enterprise
Guido Lütsch
President of the German Airborne Wind Energy Association (BHWE)
Born 1965, married, 2 children With a master degree as business administrator of the international renowned Uni-versity of St. Gallen/Switzerland Guido started his business career at Kraft Foods. As Brand Manager he developed new coffees and introduced them in various European countries. He was a founding member of the Environmental Task Force and signed responsible for various sustainable projects at Kraft Foods. 1996 Guido founded an international marketing agency and led famous campaigns for global players such as Volkswagen, Schering AG, Veuve Clicquot etc.
Since 2006 Guido is working in the field of Airborne Wind Energy. From 2007 - 2013 he was assigned as General Man-ager of Berlin based NTS GmbH.
He is the Executive Director of the international Airborne Wind Energy Consortium and since January 2013 Pres-ident of the German Airborne Wind Energy Association (BHWE Bundesverband Höhenwindenergie e.V.).