SOMMAIRE CONTENTS
INTRODUCTION � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � �9 Elżbieta Wolanin-Jarosz
ETHNOCENTRIC TENDENCIES OF POLISH, HUNGARIAN, AND UKRAINIAN CONSUMERS – THE COMPARATIVE ANALYSIS
ON THE BASIS OF DIRECT RESEARCH � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � 13 Summary � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � 24 Robert Wolny
INCOMES AND EXPENDITURES OF EUROPEAN E-CONSUMERS.
COMPARATIVE ANALYSIS � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � 25 Summary � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � 35 Dominique Estragnat
CULTURE, E-CULTURE ET E-DEMOCRATIE � � � � � � � � � � � � � � � � � � � � � � � � � � � � 36 Résumé � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � 46 Magdalena Grębosz, Jacek Otto
L’IMPACT DES RESEAUX SOCIAUX SUR LES COMPORTEMENTS DES
JEUNES CONSOMMATEURS � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � 47 Résumé � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � 56 Adriana Zaiţ, Patricea Bertea
PRIVACY RISK – NOT A RISK FOR ROMANIAN ONLINE SHOPPERS? � � � � � � � 57 Summary � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � 67 Mario G. R. Pagliacci
JEU DE HASARD. MARCHE DES ILLUSIONS POUR LES CONSOMMATEURS 68 Résumé � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � 76
Sławomir Smyczek
CONSUMER RISK IN CONSUMER-COMPANY RELATIONSHIP ON
MARKET OF PROFESSIONAL E-SERVICES � � � � � � � � � � � � � � � � � � � � � � � � � � � � 77 Summary � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � 86 Krzysztof Kapera
CONSUMER PERCEPTION OF MOBILE COMMERCE IN POLAND � � � � � � � � � � 87 Summary � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � 95 Monika Nalewajek, Radosław Mącik
QUALITATIVE INSIGHT AT THE PROCESS OF PURCHASING � � � � � � � � � � � � � � 96 Summary � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � 106 Radosław Mącik, Monika Nalewajek
INTERACTIVE SHOPPING AIDS USAGE BY CONSUMERS AS A WAY
TO REDUCE SHOPPING RISK � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � 107 Summary � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � 118 Grzegorz Maciejewski
E-CONSUMERS AGAINST THE RISK OF A FAILED PURCHASE � � � � � � � � � � � 119 Summary � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � 131 Michał Kucia
E-CONSUMERS ATTITUDES TOWARDS COLLECTIVE BUYING –
RESEARCH RESULTS � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � 132 Summary � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � 143 Mariusz Łapczyński, Sylwester Białowąs
DISCOVERING PATTERNS OF USERS’ BEHAVIOUR IN AN E-SHOP – COMPARISON OF CONSUMER BUYING BEHAVIOURS IN POLAND AND OTHER EUROPEAN COUNTRIES � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � 144 Summary � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � 153
Magdalena Jaciow
IN THE COUNTRY OR ABROAD? THE EUROPEANS DOING SHOPPING – RESEARCH RESULTS � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � 154 Summary � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � 168 Katarzyna Bilińska-Reformat
THE IMPACT OF GLOBAL FACTORS ON DEVELOPMENT OF GROUP –
BUYING MODEL � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � 169 Summary � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � 180 Beata Kolny
THE FREQUENCY OF USE OF MEDIA SERVICES BY POLES IN LEISURE TIME � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � 181 Summary � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � 191 Agata Stolecka-Makowska
LES SOURCES D’INFORMATION SUR L’OFFRE DE PRODUITS
SUR INTERNET POUR LE E-CONSOMMATEUR EUROPEEN. RESULTATS DE RECHERCHE � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � 192 Resume � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � 205 Ewa Frąckiewicz
L’UTILISATION D’INTERNET PAR LES PERSONNES AGEES – LE CAS
DE LA POLOGNE � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � 206 Résumé � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � 214 Małgorzata Bombol
POLISH UPPER CLASS AS A NEW CONSUMER SEGMENT � � � � � � � � � � � � � � 215 Summary � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � 230 Bartlomiej Barcik
“LES RESEAUX DU CŒUR”… SUR LES SENTIMENTS (POST)MODERNES � 231 Résumé � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � 241
Ioan Petrişor, Daniela Stanciu, Liana Stefan
CULTURE LIBRE ET HACKING � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � 242 Résumé � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � 251 Ewa Bogalska-Martin
E-DEMOCRATIE? OU ET COMMENT LES INTERNAUTES AFFECTENT
LES PROCESSUS DEMOCRATIQUES � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � 252 Résumé � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � 262 Agnieszka Marie, Marta Grybś
MODERN TRENDS IN CONSUMER BEHAVIOUR IN ERA
OF E-COMMUNICATION � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � 263 Summary � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � 273 Le Réseau PGV � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � 274 PGV Network � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � 275