Widok Эпатажность как стилевая доминанта сетевых СМИ

(1)

3namaDłcnocmb

kcik

cmtuieeasi

doMimcmma cemeebucCMM1

TATE5IHA E. KAPnOBA

(JlepMb)

CeTeBbie CMM (hc saeKTpoHHbie BepcHH neqaTHbix CMH, a naganna, H3HaHanbHO BOSHHKinne Ha 6a3e web-TexHOJiornn h npo^ojiacaromHC (J)yHKIJHOHHpOBaTb HCKJHOHHTCJIbHO B CC™), nOHBHBHIHCb K3K HOBbIH THFI AHCKypca b pyccKoroBopamcM ceKTope hhtcphctb - pyneTe - yacc 6ouee jjecaTu ner H333A, bkthbho (fiopMHpyiOTca b coiiHOKyjibTypHOM npocipaHCTBe Pocchh. FIOTeHIIHaJIbHOe HX BJIM»HHe Ha Belo pOCCHHCKyiO 2KH3HŁ CTOJIb BCJIMKO, HTO MHOrae aBTOpbl rOBOpST O CT3HOBJICHHH MH(J)OpMaHHOHHOrO OÓHjeCTBa, KOFTia “nOTCHIJHajI CTpaHbl H3M6paeTCa IlOTCHHHajIOM HHCjlOpMaHMOHHblM, CKOpee, KOJJHHCCTBOM KOMIIbłOTCpOB H HOflKJHOHCHHH K I^HTCpHCTy, HCM KOJIHMCCIBOM 3aBO.no b h BbinycKaeMoń hmh npoayKHHH” (3acypcKHH 2000: 27). EeaycjioBHO, ceTeBbie

CMH

noBJiHajiH h

cmc 6yayT

BJiHaTb Ha TpaflHu,HOHHbie

CMH.

He^apoM, nporHO3npya nyra pa3BHTHa cpe^cTB MaccoBOH HH^opMapHH, HCKOTOpbie aCypHajlHCTbl He HCKJHOHaiOT, HTO HHTepHeT C ero TCXHHHeCKHMH BO3MO>KHOCTaMH nocTeneHHo OyzjeT “norjiomarb” ra3CTbi, pa^wo h TejieBHfleHHC, CTaHOBaeb KpyrjlOCyTOHHbIM OTKpbITbIM HH(j)OpMaiIHOHHbIM KaHajIOM. H BCC ace, HecMOTpa Ha npH3HaBaeMyio 3HaHHMOCTb HHTepHeTa /pia pa3BHTHa Tpa/iHHHOH- HbIX CMH, OojIbLHHHCTBO SCypHaJIHCTOB CHHTaCT, HTO C npHXOflOM HHTepHCTa HH^yCTpHa MaCCOBOH HH(j)OpMaUWH JIHHIb 3BOJHOU.HOHHpyeT, HO HC MeHaeTca npHHUHnnajibHO (Ahhchkob 2000: 82).

3to no4TBep>K4acT h to, hto ceTeBbie CMH KaK thh jiHCKypea xapaxrepH- 3yiOTCa, KaK H TpaflHIJHOHHbie KaHajlbl CBa3H, 4HCTaHTHOCTblO KOMMyHHKapHH,

(2)

Stylistyka XVIII

pemajibHOCTbio (ncpc^aMefi cooOmeHHH neoripcflejiCHHOMy HHCJiy neH3BecTHbix nonynaTejien), HHflHBnayajibHO-KOJiJieKTHBHbiM cyóbCKTOM pean, MaccoBbiM paccpeflOTOHeHHMM ajipecaTOM, a Taicace BbinojineHHeM mhothx 4>yHKUHH: łiH(J)opMauHOHHoii (cooónjeHHe o pa3Horo po/ia (|)aKTax u co6bi™ax), KOMMeHTapniiHO-oueHOHHOH (anajin3 h oiiemca (|)aKTOB), no3HaBaTenbHO- npocBerwTejibCKOH (nonojiHCHHe 3HaHnii a^pecaja), (JjyHKijneH BO3fleiiCTBHs ((fjopMMpoBaHne y aapecara ycTOHHHBbix npeacTaBjieHnn), rejjOHHCTHHecKOH (pa3BJieHeHne) (CKopoxoaoBa 2007: 51).

OflHaKO ceTCBbie CMH, o6aa«aa Bceń coBOKynnocTbio npH3naKOB Tpa,aHiiHOHHbix CMM, HMeioT h opHrHHajibHbie, TOJibKO hm npncynjHe ocoóeHHOCTH. Bo-nepBbix, ohh oTJiHHaiOTca ot Tpa/iHUHOHHbix CMH CBoeii MHOTOMepHOCTblO, THnepTeKCTyajIbHOCTblO, TO eCTb BO3MO)KHOCTbIO OT JiaKOHHH-

ho ctJjopMynnpoBaHHOH HH<|)opMaiiHH nepexoflHTb, bcjih Heo6xoflHMO, k ee pa3BepnyTOMy Bapnamy, ot nero - ktckctbmb Apyrnx pecypcax ht.^. IIo cnoBaM r.H. TpO(J)HMOBOH, “THnepTCKCT - 3TO KaHeCTBCHHO HOBblfł ypOBCHb HOflaHH HH(j)OpMaUHH H BO3JJCHCTBHa Ha ayflHTOpH”lO (TpO(J)HMOBa 2004: 242). H XOT» THnepnpocTpaHCTBo hc o6jiaaaeT TaKoń TCMaTHnecKoii h jiOTHHecKOH 3BKOH'ICHHOCTbIO, KBK TpaflHIJHOHHbie CMH, XOTa THnepCTpyKTypa CeTCBOH raaeTHoii nyójiHKauHH nacTO oKa3MBaeTca nepeHacbimeHHOH no coaepacaHHio h

XaOTHHHOH no (|)OpMe, HO HMCHHO CHCTCMa THnepTCKCTa 4aCT BO3MO>KHOCTb pa3MeCTHTb He TOJibKO OCHOBHyiO, HO H aOnOJIHHTCJIbHyiO HH(|)OpMaiJHIO KOMnaKTHo, yzjoÓHo n yOeflHTejibHO (Tpo<J)HMOBa 2004: 242).

•flpKoii ocoóeHHocTbfo ceTeBbix CMH, ocHOBaHHon na hx ranepTeKCTyajib- HOCTH, flBJiaeTCa npHCyTCTBHe B TeKCTe KJHOHCBbIX OpHCHTHpOB, CJIOB-KpIOHKOB, 3a KOTopbie ceTb hohckoboh ManiHHbi BbiTacKHBaeT hmchho aannyio nyÓJiHKanHio aaHHoro ceTeBoro CMH b npeaocTaBJiaeMbin 3aKa3HHKy chhcok

ccbuioK. TaKHM o6pa3OM, aKT MaccoBoił KOMMyHHKannH TpcóycT aacKBaTHOH a3bIKOBOH nOflTOTOBKH KaK y BApCCBHTa, TBK H y CC BflpeCBTa. Heo6xOJJHMO, HTOÓbl hx npeACTaBJieHHa o rjhohcbomcjiobccobhbjih (Tpo<|)HMOBa 2004: 238), htoSh

3TO CJIOBO-KpiOHOK ÓblJIO 3BMCTHbIM, B HOTOMy 3BMCLICHHbIM.

Bo-BTopbix, HHTepneT o6jia,naeT HHTepaKTHBHOCTbio, aaBaa HHTaTeino BO3MOa<HOCTb OTpeBTHpOBBTb HB 3BHHTepeCOBBBniyjO CTO TCMy. PejlBKIJHH HHTepHeT-CMH Hcnojib3yioT TaKHe (JjopMaTbi ceTeBoro oOnjeHHa CO CBOHMH noab3OBBTenaMH, kbk sjicKTpoHHbie nncbMa, (j)opyMbi, pchthhth, ronocoBaHna, hto pacmnpaeT flHanaaoH KOMMyHHKaTHBHbix bo3mo>khoctch CMH. PeiłTHHT ace nocemaeMOCTH caiiTOB no3BOJiaer ceTeBbiM acypnajiHCTaM KoppeKTHposaTb cboio

(3)

3nama:>łCHOcmb kuk crnwiesafi doMUHanma cemeebuc CMH

TATŁBHA E. KAPnOBA

IIomhmo ranepreKCTya/iŁHOc™ hbo3mo>khocth HHTepaKTHBHoro norpe&ieHHa HH<J)opMaiiMOHHoro npo/iyKTa, b KanecTBe TpeTbero opunniajibHoro CBOHCTBa hh- TepHeT-CMH Ha3biBaK>T MyjibrHMc;iHMHocTb: nc- nojib3OBaHne 3ByKa, BH/icopa/ia n HHbIX 3HaKOBbIX CHCTCM. TaKOC COHCTaHMC TCKCTa, 3ByKa H M JOÓpaTKCHHH B KOpHC mchkct ycToaBnineea npe/jCTaBJieHHa o xapaicrepe nH^opMaunH h bo3mo>khbix

3<Jxj)eKTax ee Bocnpna™a (JlyKHHa 2006: 345).

CeTeBbie CMH,

coBMenjaa b ce6e Bce Tpa/jHHHOHHbie Kanajibi: BH3yajibHbin (nepHoaHMecKaa nenaTb), aynnajibHbin (pa/iHo) n ayflHOBH3yajibHbiii (TejieBHjjeHHe), npnoGpejin Bce cbohctbhcbohx npapoflHTeaeii: cymecTByiOT kbk

KOMMepnecKoe npe/jnpHaTHe, KOTOpoe crpeMHTca He tojibko k caMooKyna- eMOCTH, HO H K npHÓbUIH; HCHblTblBaiOT CHJIbHeHHiee BJIHaHHC, C O4HOH CTOpOHbl, npo<J)eccHOHaBbHOH ccjjepbi, a c apyrofi - paaroBopHOH cthxhh. O a3biKe ceTeBbix

CMH

motkho CKasaTb, KaK ho a3biKe coBpeMeHHbix

CMH

b hcjiom, htooh bcc /jaabnie yxo/jHT ot toto nyÓJiHnHCTHHecKoro crajia, KOTopbiH BbinojiHaji 4>yHKHHio H/jeonorHHecKoro BO3/ieHCTBna, oTjiHnajiea arHTaijHOHHOH nacjjocHocTbio h 6bui no/iBepaceH uensype h aBTOHCH3ype. 3tothobbih a3biK, no cnoBaM E.JO. CKopoxoflOBon, “pacTBopaeTca b oóiiicm acaprone, /jcjioboh AOKyMeHTaijHH hjih HayHHOM (HaynHO-nonynapHOM) H3noa<eHHH... nyóJinuHCTHHecKHH na(|)oc CMeHHjiea TOTajibHon HpoHneił, a nocTMO/jcpHH3M CHa6,qHJi ero TaKHM kojihhcctbom npHCMOB a3biKOBon nrpbi, hto hhoh tckct

BoenpHHHMaeTca KaK pe6yc, KOTopbiii nyacHO hc ctojibko HHTaTb, CKOJibKO pasraabiBarb” (CKopoxoaoBa 2007: 53-54).

HoBbIM H CMJIbHbIM epeflCTBOM Bbipa3HTCJIbHOCTH CeTCBbIX

CMH

CTaHOBaTCa CTpyKTypnbie bo3mo?khocth rHnepTeKCTOBbix TexHOJiornii, no3BOJiaiomHe pa3MemaTb Ha raaBHOM mcctc caMyto Baacnyio HH(])opMaHHio, npn otom 3arojiOBKOM TCKCTa CTaHOBHTca ero nepsaa (jjpasa, oflHOBpcMCHHO coaepacamaa HH^OpMaHHK) O CyTH COÓblTHa, OCTajIbHOH >KC TCKCT - HOflpOÓHOCTH COSbITHa - Haxo/jHTca Ha ApyrHX ypoBHax THnepcTpyKrypbi h npH acejiaHHH mo>kct 6biTb OTKpbiT aaa npoHTCHna.

3Ta nepsaa (J>pa3a TCKCTa (cBoeo6pa3Hbin ero 3arojiOBOK) npH3Bana MaKCHManbHO 3aHHTepecoBaTb HHTarejia, “aauenHTb” ero, a noTOMy 3iiara>KHa no CBoeii npHpo/je, Ha3HaneHHK>. Ee snaraacHOCTb - ycTaHOBKa Ha to, htoGbi

yzjHBHTb, nopa3HTb MMTaTCJien (Ky3nenoBa 2001; JlycKaeBa 2007) - ochobbi- BaeTca, KaK npaBH.no, Ha aKueHTHpoBaHHH eeHcanHOHHOCTH npoHcxoA»njero, OÓpanjeHHOCTH K nOapOÓHOCTaM KpHMHHaJIbHbIX npOHCLUeCTBHH, KaTaCTpOfj), JIHHHOH a«H3HH 3HaMeHHTOCTCH H TJI. - BCCTO TOTO, HTO BbI3bIBaeT nOBbiniCHHblH HHTepee y ÓOJIblilHHCIBa JIHJflCH. Cp. 3arOJIOBKH HHTCpHCT-H3naHHH TOJIbKO 3a

(4)

Stylistyka XVIII

oahhachb

:

FpysHUK yóueaji

mojiohikom

,

PjKemupbi

b

nozonax,

CaMan

moncman

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Mupe

(CTpaHa.Py);

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CaMape

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90-x,

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oneKmpuwa,

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ompesaji JI

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(

flHH.ru

). Y

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(Tpo<|)HMOBa 2004: 236).

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(Eoeambie

monce

nnanym),

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neHUHCKUM MecmaM),

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Buife-npeMbepa

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(5)

3nama:)iCHOcmb

kuk

cmiuieeafi doMUHanma cemeebtx CMH

TATE3HA E. KAPHOBA

6

bitobo

ro ynoTpeÓJiCHHM. KaK nHinyr H./L BypBHKOBa

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b

3

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KyjIbTypHO-M3bIKOBblX CflHHMU, KOTOpbie B JIHHrBHCTHKC HOJiyHHJIH Ha3B3HHC pe-

mhhhchchuhh

(A.E. CynpyH), KBaiHUHTaT (E.A. 3cMCKan), KBa3H(f)pa3eojio-

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to tojioc

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(6)

Stylistyka

XVIII

Eme c SojibmeS aojien anaraacHocrn BocnpnHUMałOTca TpaHC(|)opMnpoBaH-

Hbie BapnaHTbi noao6Hbix etpnnm (H.fl,. EypBHKOBa

h

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stom

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cooTHomeHHH ocHOBHoro TCKCTa c HeoóbiMiibiM 3arojiOBKOM, a

h

na neo6xo-

4HMOCTH paaraaaTb caMy HeoacHflaHHyio rpanccjiopMaunio. Hopoac^aa «

b

-

ynnaHOBOCTb, “BKJHOHeHHbiii

tckct

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Hrpbi: co3^aeT xyfloacecTBeHHbiii

ho

^

tckct

, poac^aer Baranicy, eo3flaer

HpOHHnecKoe, capKacTHHecKoe, rpoTecKHoe, TparnuecKoe

hjih hhoc

3Byqamic,

HHorfla npocTO poac^aer nenpnTaraTCJibHyio iiiyncy. TaK,

jiofosuhctcmoha

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cm

-

Homa

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ho

,

kuk

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h bbo

/

iht b

3a6-

jiyayjeHHe. Ha caMOM aene rojibie 3CMJieKonbi - 3

to

rpbnyHbi He

óojibhicmmhih

6e3 BOJiocaHoro noKposa, o6nraioinne

b

cyxnx caBaHHax

h

nojiynycTbiHax K

ch

-

hh

, 34>

hohhhh

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mbicji

jiorosnncTeMOHfla ripotfreccun - napnaMenmep

(

bmccto

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-penopmep)

CTanoBHTca nonaTCH noc-

jic

npoHTCHHa nofl3arojiOBKa: Hosbiu

npeiudeum mejieaKadewuu

Muxaun

Ulsbi-ókou

6ydem

cnacamb

T3<I>II

nymeM nepezosopos. Hepe^KO

h

3

mchchhc

Bcero

JIHHIb OCHOTO CHOBa, HanpHMCp BHHTCTa, npHBOflHT K H3MCHCHHK) 3H3Ka OUCHKH.

Cp.: (|)pa3a

BocmoK -

deno

moHKoe

H3 (jwnbMa “Eenoe cojinije nycTbiHH”

Tpanc(J)opMnpycTca

b

BocmoK

- deno

epoMKoe.

C

m

. eme npHMepbi

tbkhx

TpaHc^opMaijHH: Bneped,

b

npoiunoe

(<J)mibM

“Hasaa,

b

Gyaymee” - Auto lenta ru A

btohpom

); H

oóuhb

nonę

bouh

(nocjiOBHija

“O^

hhb

nonę ne

bohh

” - Lenta ru); JI

uuihuu

oneMenm

(c{)HJibM “Harbin

bjicmcht

”

- Lenta ru S

h

3

hcc

); B muxoM

OMyme...

HnoHCKoeo

Mopn

(nocjiOBHiia “B

thxom

OMyre nepra BO^arca” - Lenta ru B MHpe);

O

6ne<p,

mbi cnopm! (cnoBa H3 necHM

“O cnopr, Tbi >KH3Hb!” - Lenta ru B P

occhh

); Onuzapx

danbHeeo

nnaeaHUH (Bbip-

aaccHHe “KanHTaH ziajibHcro HJiaBaHHa” — Lenta ru B P

occhh

);

HacunbHO

CMU

ne

6ydeiub (noroBopKa “HacHJibHO

mhjihc

óyijcmb” - Lenta ru HHTepHer); A

T3(PHndecb

muxue (npoH3BCACHHe

E.BaciuibeBa “A 3OpH 3/jecb

thxmc

” - Len

ta

jru Macc-MeflHa); Ilepean

Kpumcuan. (nasBanne

bohhm

“Hepsaa Miiposaa” -

Lenta ru My3biKa); HxnacKOBbiu

u

HeotcHbiu

Eapd (HasBanne (jiHJibMa “JlacKOBbiń

n HeacHbiH 3Bepb” - Lenta ru O

bbicokom

); Konamb He cmpoumb (BbipaaceHHe

“JIoMarb He CTpoHTb” - Lenta ru O

bbicokom

); HaKnuKamb

ÓJodowem

(noroBopKa

“Eeay HaKjiHKarb” — Lenta ru O peKjiaMe); T

omóobckuu

nneHHUK (BbipaaceHHe

“TaMSoBCKMM

bojik

” - Lenta ru HpecrynHOCTb);

B

nauane

6bin

203 (ónSjieHCKoe

nspcMCHHC “B Hanajie 6buio

cjiobo

” - Lenta ru YKpanna);

C

om

ce6n

He

nox-

Banuiub...

(nocjiOBHija “CaM ce6a

hc

noxBajinnib,

hhkto hc

noxBajnrr” -

(7)

Len-Jnama^iCHOcmb

kuk

cmujiesaH

doMUHanma ceme6bix CMM

TATBBHA B. KAPFIOBA

taru SKOHOMHKa);flejio

pyK ymoncuoufwc

(BbipaaceHne “Cnacenne yTonaiomnx -

.zjejio pyK caMnx yronaiomnx” - Realtylentaru); Hoebiu

2Jiae6yx Jiyniue

cmapbix

deyx (nocjioBHija “Crapbin apyr - jiynine

hobbix

4Byx” - Realty lenta ru);

C

boh

pyóaiuKa e

Kpusuc

ómtjfce (noroBopKa “C

bob

pyóainica Sunące

k

Teny” - Ta3-

eTa.Ru); OcmpoB

paióopa (Bbipaacenne U3 npcBHerpeuecłcon MHcfionornn “R6

ji

-

oko

pasnopa” - CrpaHa.py). RpnMepbi

tbkhx

TpaHc<|)opMaijnn

mojkho

npuBo/iurb

SecKOHeuHo, nocKOJibicy SecKOHeuen caM npoijecc poac^eHna uepea

Mcnonb3OBaHne noao6nbix HecTaHAapTHbix

cjimhhu

Bce HOBbix u

hobmx cmmcjiob

. “Bce HecTaH/japTHoe óygnT Mbicjib, aKinBumpyci BOOÓpaaceHne n

accounaTHBHbie

cb

>

i

3

m

. C

mbicjim

MHoacaTca, iBopa HOByio peajibHOCTb. B

btom

cjiyuae aicr

cjiobcchoto

TBopuecTBa

mjict ot

(JjopMbi Toace” (EypBHKOBa,

KocTOMapoB 2006: 41). IloHarb

tckct

craHOBnrca yace npaKTHHecKn

hcbo

3-

mojkho

6e3 npeoflonenna sncMCHTapnocTn, npocTOTbi n nnHenHocra

boc

-

npnaTna.

TaK,

cmbicji

3arojiOBKa ffcuieKO

3aruibui (CMH.ru

) npoacHaeTca

tojibko

nocne

npoMTCHua

hobocthotom

,

hto

3HaMeHHTbiń njioBep, aMepmcaHeij MaiiKJi Oejinc,

4HCKBajin(J)HUHpoBaH na Tpn Mecaija 3a KypeHHe MapnxyaHbi. Cnanajia

BO3HHKaeT accoijnaijna c BbipaaceHHeM

ffajieKo

3aiueji, Hcnojib3yeMOM

b

CHTyaijHH ocyac/ieHHa nejiOBCKa 3a HenpaBOMepHbie nocTynKH. R

otom

CTanoBHTca

ohcbhahoh

CBa3b jraHHoro BbipaaceHna c onuebiBaeMoii CHTyaunen

ocyacfleHHa TpnyM<j)aTopa ReKHHCKoii ojiHMnHaflbi 3a npHCTpacTHe

k

HapKOTHHCCKMM CpCflCTBaM. B KOHIje KOHU.OB CTaHOBHTCa IIOHaTHblM CMblCJI

Tpauc(|)opMnpoBaHHOH (|)pa3bi (paiuen

=> 3aruibui)

h

nornica Tpanc^opMaunn

(naMeK na cnopTCMena-nnoBua).

Mnorne H3 upnBC/icnnbix Bbiine npnMepoB rnnepTeKCTOBbix saronoBKOB,

cbo

-

eo6pa3Hbix “

kpiohkob

”, npnTarnBaioiLiHX

k

ee6e BHHManne unrarena,

3naTnpyiouinx ero nioSbiM cnocoóoM, TonbKO 6

bi oh

nponnTan MaTepnanbi,

xapaKTepn3yiOTca CBoen HanpaBneHHOCTbio Ha K)Mop, cBoeo6pa3Hoe myTOBCTBO,

nrpy. 3

to

HanpaMyio cooTHoenTca c ne rcpMHHaH roii pcucBOi o CTnna

b cctm

-

nrpoBbiM HMnpoBH3aiiHOHHbiM CTnneM (Tpo<j)HMOBa 2004), xapaKTepHbiM nna

BpeMeHH, Kor/ia “no3HaHne

mm

pa nponcxoflHT nepe3 pacno3HaHne HHTepTeiccTa,

HOBoe «Ao6biBaeTca»

b

xone ceneKijnn peanbHoro n KapHaBanbHoro, a ero

cmbicji

u 3HaLicHne nocTynHbi nnnib nocTnrninM npaBnna a3biKOBon nrpbi” (CMerannHa

2001: 71). Crnnb MHTepHeT-o6iueima npoHnsaH KonopnTOM nrpbi npoHH-

3npyioiuen nnuHOCin. B nonnon Mepe

sto

OTHOCHTca

k

cereBbiM CMH, Koropbie

TaKacc peannsyiOT Tpanmiuu pyccKon CMexoBon KynbTypbi.

(8)

Stylistyka XVIII

KpoMe

toto

, anaraacnocTb cereBbix CMH BKJiiOHaeT ceracni, ocnoBaHHbiH Ha

ropbKOH

hpohhh

, fla>Ke HHHH3MC BbicKa3biBaHHH. TaK, noroBopKa B

mecHome,

da

He

b

oóude Bbinecena

b

aarojiOBOK CTarbH, noBeciByiouicH o ^

obojieho

pcflKOM

cnynae

b mc

^

huhhc

:

b

aMepHKancKon

kjihhhkc

nrraia KajincjjopHHn na

cbct

nOBBHJIOCb BOCCMb 6jIH3HCUOB - HICCTb MaJIbHHKOB H ABC flCBOHKH. Cp. eilje

npuMepbi:

O6biKHOBeHHoe

nydoeuufe (npon3BC,HCHne E. IIlBappa “O

óbikho

-

BCHHoe nyso” - Lentaru IIpecTynHOCTb); O

óuh

3a scex

(Bbipaacenne H3 “Tpex

MyniKeTepoB” “OflHH 3a

bccxh

Bce 3a

ochoto

” - Lenta ru npeciynnocTb); Ynp-

asdneHue

cmponmu6bix (na3Banne npon3BC4CHna y.UIeKcnupa “YKpomenne

CTponTHBon” - Lenta ru B

mjhcc

);

PopeyMy

(KOMenna FpnGoeAOBa ‘Tope

ot

yMa”

- Lenta ru B P

occhh

); MyueHUK

Haiuezo

speMeHu (npoH3BeflCHHe M.KD.JIep-

MOHTOBa ‘Tepoii Hainero BpeMenn” - Lenta ru K

hho

);

PfapeBHa

6e3

zonosbi

(”Bca/iHWK 6e3 rojioBbi” - Lenta ru O

bbicokom

); Kpax-mu6udox (Bbipaacenne

“Tpax-TH6nflox” H3 cKa3Kn “CrapHK XoTra6biq” - Lenta ru O pcKjiaMe); PIoc-

mopoHHUM

ebixod He

3anpeiąeH

(Bbipa>KCHnc “II

octopohhhmbxo

4 Bocnpemen” -

Lenta ru S

kohombku

);

HapKO3

BocxodHipeeo

cojiHifa

(BbipaaceHne “(Zipana

boc

-

xonaniero cojimia” - media

hobocth

);

Eaeaotcyxodum

b

ne6o

(naBBanne (JmjibMa

“Taóop yxojiHT

b

ne6o” - CipaHa.ru) n nofl. IIpaKTHHecKn Bcerna Hcnojib3OBaHHe

jioroanHCTeM n jioroanncTeMOHnoB npnuafOT TCKCTy BbipasmeubnocTb.

HuTaTCHb C BCpOaTHOCTbK) OÓpaTHT BHHMaHHe Ha 3HaKOMbie COHCTaHHS CJIOB H

nonyHHT mano

ouchutb

ocipoyMHe

h

CTHJiHCTHHecKoe MacrepcTBO acypnajincTa.

B

HHTcpHCT-H3flaHHMx aHajiHTHuccKOH HanpaBJieHHOCTH ropa3flo name,

hcmb

noBOCTHbix pecypcax, BcipenaiOTCS cpc/iciBa xyno»cecTBeHHOH Bbipa3HTenbnoc-

th

. B KanecTBe npnMepa npnBeneM “flBOHHbie” (

tocctb

pacrianaionineca na

abc

CTHJincTHHecKH Heo^HoponHbie uacTH) 3arojioBKn H3 eacenHeBHoro

HH(|)opMaiiHOHHO-aHajiMTHHecKoro acypnajia GlobalRus.ru:

He^meeasoebie

menema

- P

occuh

npomHHem

mpy6y

uepes

lOotcHyto Eepony; Bce-maKU Hap-

oóhuh

-

VKacbHHOsa

omodpajiu

dany;

A deiiesicKu spotb -

Poccun

ocmanoBUJia

cmpoumejibcmBO

A3C

b

Eytuepe

u3-3a

cpbisa ruiameatceu c

upaHCKOu cmopoHbi;

Cmpejibóa no

cboum

-

Ilapmuu

ytcajiyiomcH

Ha (pa:ibcu([)UKaijUK) Bbidopos;

IIpe-

cmhuk

djift

cpeÓHezo KJiacca

—

ffMumpuu

Medsedes

nposeji

MHmepnem-Kon-

(pepeHiiuio;

EpeMH Mupnou

mcuihu

-

ffosojien

jiu

Kadbipos

cboum

npe-3udeumcmBOM?

; BjMemnymb e

hc

6

ocokojiom

-

BeiauftKosa

yuuiu

U3

U.HK;

Bce

ÓJiuMce, u ÓJiUMce, u ÓJiUMce - CUIA

HOMepeHbi sadeucmeoBamb

b

cucmeMe PIPO

KasKas

c

YKpauHou;

U cnu

chokouho

— B

Poccuu

Hauajtacb

HanoeoBan.

OMHUCmUH. H3 npHMepOB BH4HO, HTO HepBbie HaCTM 33TOJIOBKOB (Bblflenenbl

nonyjKnpHbiM uip

ucztom

) nocaT aBno 3KcnpeccnBHbiH xapaKTep, iipeflCTaBJiaa

(9)

3namaoKHOcmb

kuk

cmwieBdfi doMUHaHma ceme6bix CMH

TATK3HA E. KAPFIOBA

co

6

oh

npeueflCHTHbie

tckctbi

, BKjiiOHaa pasroBopnyio

h

flance npocTopeHHyto

jieKCHKy. CercBbie CMH npeno^HOcaT nn(|)opMaunto, KaK npaBHJio,

b

TaKoii

jierKoił

h

HenpMHyacfleHHoii MaHepe,

hto

aaace caMaa cepbe3Haa TeMa

b

3HannTejibHon Mepe TepaeT

cboio

BaamocTb

h

3HaaiiM0CTb. B

chctcmc o

6

ihhx

TpeSoBaHHH

k

acypnajiHCTCKOMy TeKCTy

b hhtcphct

-CMH na nepBoe

mccto

Bbixo,naT npuBJieKaTejibHocTb u .ąocTynHOCTb. FIcpBooMepcflHbiM KanecTBOM

hht

-

epneT- atypHajtncTHKH CTaHOBHTca TaK>KC HOBH3Ha,

tsk

KaK Gonbuiyto aacTb

bccx

nyóJiHKaijHH cocTaBJiatoT KopoTKHe HOBOCTHbie coo6menna. A

bot

ipcóoBaHHa

3H3HHMOCTH H 3Kiy3JIbHOCTH COÓaiOflaiOTCa TOJIbKO B OTHOHieHHH FJI3BHbIX

noaHTnqecKHX co6bi™iŁ OTÓop

hoboctch

flJia flpyrnx TeMaTnaecKHx pyópttK -

oómecTBO, KynbTypa

h

T.4. - aacTO onpe^ejiacrca

jihmhmm

BKycoM pe^aKTopa u

Hepe^KO

hc

cooTBeTCTByeT 3

thhcckhm

TpeóoBaHHaM. HHTepneT-acypHajiHCTHKa

eme

b

6ojibmeii cTeneHH,

mcm

Tpa/tHitHOHHsa, HaMepeHHo CHuacaer

h

cyacaeT

hht

-

epecbi MaccoBOH

cctcboh

ay/WTopnn 30 “MciuaHCKo-o6biBaTCJibCKHx” (Tpo-

(JiHMOBa 2004: 240).

TaKHM oópa3OM, a3biK ceTeBbix CMH - aBjieHHe Heo/jHopo/iHoe,

b hcm

OTpaacaeTca peaeBaa KapTHHa

oóihcctbchiioh

>

kh

3

hh

coBpeMeHHoii P

occhh

. 3

to

/KaupOBblM H pCHCBOil KOHTHHHyM, KOHTJIOMepaT BCCBO3MO>KHbIX a3bIKOBbIX

cpe^CTB, cpe^a jjjia npoaBJieHna TeHfleHpHił

k

pcaeBon necTpoTe, c

ojjhoh

CTopoHbi, a c flpyroii -

k

e/jHHoo6pa3Hio

h

yHut^nKauHH CTHJia. CTanoBJieHHe

CTHaHCTHKH )KypHajIHCTCKHX TCKCTOB B pyHBTC COIipOBOŻK/iaCTCa (J)OpMHpOBa-

HneM

hobmx

cTaH^apTOB peaeBoro aBTOMaTH3Ma, a raKace opHenraHHcw Ha “

tot

-

ajibnyio HpoHHio”, a3MKOByio Hrpy, anaTaac, nycTb ^aace ^onycKaiomHH

UHHHHHbie yjioBKH

h

noflTacoBKH, o/iHaKO noMOiałoiHMH ^oÓHTbca pean -

nOpa3HTb, yaHBHTb, BblflCBHTbCa, 6bITb 3aMeHCHHbIM, B KOHCHHOM C4CTC flOÓHTb-

ca, HToSbi “TCÓa KynHJiH”.

JInTepaTypa

A

hhchkob

A., 2006, Cemb u Maccoean un^jopMayun, Map Internet, Ns 9.

EypBHKOBa H./I., KocTOMapoB B.E, 2006, )Ku3Hb e MUMOJiemHbix Mejiouax, CaHKT-ner-

ep6ypr.

^ycKaesa JI.P., 2007, Peneeou3namaxc Ha

coepeMeHHOM omeuecmeeHHOM mejieeudenuu,

□jieKpoHHbie cpeaciBa MaccoBoił HH<j)opMaiiHH Baepa, cero^Ha, 3aBTpa, CaHKT-fle-

Tep6ypr.

3acypcKHti 3.H., 2000, HCypnajiucmuKa u Mup Ha pyóeMce mbicsiuejiemuu, O

t khhph

40 UrnepHeTa, MocKBa.

(10)

Stylistyka XVIII

KocTOMapoB B.E, 2005,

Haiu H3biK

e

deucmeuu.

OnepKu

coapeMeHHOu pyccKou

emu-nucmuKu, MocKBa.

Ky3HeijoBa O.B., 2001, 'Jnamaeucnoe noeedenue

mejieeu3UOHHOZO

otcypnajiucma

kukoc

-oóanpa3HO6udHocmb

KOMMyiiuKamumiozo

cmwix,

KoHuemyajtbnax KapTuria MMpa

m

MHTepnperaiHBHoe nonę reKcia c iiO3nijnił jiMHrBHCTHKH, acypHajiHCTHKH u

KOMMyHMKaniBHCTMKM, BapHayn.

JlyKHHa M.M., 2006,

CMM

e

HwnepHeme,

Cpe^ciBa

muccoboh

MH(|)opMaunn P

occmh

:

Yneó. nocoóne / floa pe/i. 5I.H.3acypcKoro, MocKBa.

CKopoxo4OBa E.IO., 2007,

CospeMennoe cocmomue epyHKi[UOHajibHO-cniujiucmuHecKou

cucmeMbi pyccKozo

numepamypHozo

H3biKa, “Bonpocti <j)MJioJiorHH”, Nel (25),

MocKBa.

CMeTaHHHa C.H., 2001,

TeKcmbi CMH

b

cucmeMe

Kyjibmypbi,

PyccKHii »3biK Ha pyGewe

TbicanejieTHH, T. 2, CaHKT-IIeTep6ypr.

Tpo<|)HMOBa EH., 2004,

IhbiKOBOU

BKyc

MnmepHem-3noxu 6

Poccuu:

(I>yH-KifUOHupoBaHue

pyccKozo

H3biKa

6 HnmepHeme: KomęenmyajibHO-cyiąHocmHbie

doMUHanmbi.

/(

mcc