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Perły Małopolski – impreza biegowa jako okoliczność do rozwoju przedsiębiorczości w obrębie i sąsiedztwie obszarów chronionych

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Witold Warcholik

Uniwersytet Pedagogiczny im. Komisji Edukacji Narodowej w Krakowie

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FIGURE 10 | Comparison between measured deflection profile and profile resulting from non-linear finite element model at maximum load during proof load test: (A) first updated

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