3
CONTENTS
Agile product development and user experience at Allegro—a response to the growing market of demands and customer needs
by Alina Magowska, Piotr Szatybełko ... 5 Alvo Medical LLC on selected Asian markets
by Małgorzata Bartosik-Purgat, Barbara Jankowska
and Krzysztof Wąchnicki ... 39 Foreign market entry and growth in emerging markets: The case of Guinness in Nigeria
by Barbara Jankowska, Małgorzata Bartosik-Purgat, Peter Victor 59 SOMETHING out of nothing: The case study of Stary Browar (Old Brewery) in Poznan, Poland
by Anna Matysek-Jędrych ... 99 Brentix: An industry challenge in a globalised world
by Katarzyna Mroczek-Dąbrowska ... 119 China and USA: Trade war in the case of Huawei
by Piotr Bubrowski ... 137 Nearshoring in software engineering from Central Europe: Case study on the challenges of rapid growth
by Leszek Tasiemski ... 149 A note on data-driven B2B pricing transformations in emerging markets
by Jacek Wallusch ... 163 About the contributors ... 182