The Transformation of Culture in Modern Forms of Organization on the Example of Virtual Organizations

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THE TRANSFORMATION OF CULTURE IN

MODERN FORMS OF ORGANIZATION ON THE

EXAMPLE OF VIRTUAL ORGANIZATIONS

Barbara Czarnecka* Piotr Czarnecki**

Abstract

1RZDGD\V RUJDQL]DWLRQV DUH UHTXLUHG WR EH H[WUHPHO\ IOH[LEOH ZKLOH maintaining the consistency and integrity of actions, which is a difficult task. :KDWPDQDJHPHQWPHFKDQLVPVDUHQHHGHGIRUWKDW",QVXFKFLUFXPVWDQFHV ZKDW LV WKH UROH RI WKH RUJDQL]DWLRQDO FXOWXUH" 'RHV LW VWLOO UHPDLQ D NLQG RI D rJOXHs ERQGLQJ D FRPSDQ\ LQWR RQH SLHFH" :KDW DUH WKH SDWWHUQV RI EHKDYLRUWKDWHPHUJHIURPDQHZZD\RIGRLQJEXVLQHVVLQFRPSDQLHV"7KH purpose of this article is to present the challenges posed by the development of culture in virtual organizations and the identification of potential research directions in this area. We hope that the concepts of culture and related problems presented in this paper prove to be an inexhaustible potential for research on collective behavior patterns and their impact on the functioning of the modern organization.

Keywords: virtual organization, organizational culture, flexible organization,

collective patterns of action.

1. Introduction

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References

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