No. 4 2018 DOI: 10.5277/ord180403
Anna KWIOTKOWSKA
1BARRIERS TO THE DEVELOPMENT OF SPIN-OFFS.
A FUZZY-SET THEORETIC APPROACH
University spin-offs have idiosyncratic strengths in comparison to other new firms. However, ev- idence also shows that Polish university spin-offs have a low survival rate, and only a small percent of them grow into sustainable businesses. The purpose of this paper is to carry out an empirical study to determine the nature of barriers to the growth of Polish university spin-offs, in order to address the two major research questions considered by this paper: what are the major barriers to growth, and which combinations of these barriers have the greatest impact on the performance of the university spin-offs under study? Firstly, this paper attempts to explore these research questions through a literature review and pilot interviews, based on which a questionnaire was developed. Secondly, this study attempts to address the research questions through a fuzzy-set-theoretic approach by using a software package, such as fs/QCA- fuzzy set Qualitative Comparative Analysis. This paper identifies six key groups of barriers to the growth of university spin-offs in Poland, namely financial, competence, psychological, organizational, informational and formal barriers. Moreover, four alternative configurations of key groups of barriers to the growth of spin-offs that lead to low performance among the organizations examined are distinguished using fs/QCA. This problem is interesting not only from a scientific, but also a practical, point of view, pointing out the need for increased attention, not only from academic entrepreneurs themselves, but also for greater effort from universities and the government to cultivate university spin-offs. Most importantly, simultaneous action in all of these directions is necessary. The continuation of such research is also important, which will consider, on the one hand, a larger sample of firms, and, on the other hand, the results achieved so far and their re-conceptualization.
Keywords: academic entrepreneurship, university spin-off, barriers to growth, fuzzy-set-theoretic ap- proach, fuzzy set qualitative comparative analysis
_________________________
1
Institute of Management, Administration and Logistic, Faculty of Organization and Management, Silesian University of Technology, ul. Roosevelta 26–28, 41-800 Zabrze, Poland, e-mail address:
akwiotkowska@polsl.pl
1. Introduction
Enterprises referred to as university spin-offs came to being in the Polish economy along with the economic transformations in the early 90s. The period of more than twenty years that has passed since that time has not been marked, however, by their luxuriant growth. Nevertheless, recent years have seen increased interest in this subject from researchers. Precise estimation of the size of the spin-off sector in Poland is diffi- cult due to the lack of reliable statistical data. It is estimated, however, that there are at least several dozen of them. According to the Association of the Organizers of Innova- tion and Entrepreneurship Centres in Poland, about 90 university spin-offs were active countrywide in 2015. The data collected show that, in terms of their economic charac- teristics, these firms do not diverge from the standards of European spin-offs. Usually, these are small-sized firms employing fewer than 10 workers and often using outsourc- ing. The incomes of spin-off firms are normally between 250 and 500 thousand EUR per year. The creators of these firms are chiefly people with higher technical education, who often also have an academic degree and were or are still employed in academia.
Links with academic centres constitute an important source of innovation and infor- mation to these entrepreneurs. Many of them have retained their university positions and participate in academic research. These enterprises fill gaps in high-tech production and services. They also provide high quality, specialized consultancy services, compa- rable to those offered by similar centres in other countries.
The dynamics of the growth of university spin-offs is still low in Poland, where it is generally accepted that, on average, two or three such entities are established coun- trywide per year. Academic entrepreneurs have faced, especially during the global eco- nomic crisis, numerous barriers, both procedural and mental, which have impeded the growth of university spin-offs in Poland. What is more, from the perspective of the growth of such firms, some studies have analysed the factors that impede or facilitate the crea- tion and development of university spin-offs [7, 12, 15]. However, there is little research that has examined barriers to the growth of university spin-offs specifically in Poland.
Furthermore, even less research has carried out empirical investigation of the “poten- tial” barriers using a large sample, rather than examining unique, but limited, cases. This reflects a research gap which requires further inquiry.
This research is based on an empirical study aimed at determining the nature of
barriers to the growth of Polish university spin-offs. The research questions posed in this
paper are: What are the major barriers to growth? What configurations of barriers are most
likely to lead to low performance amongst the organizations under study? This paper at-
tempts to explore these questions by examining Polish university spin-offs via a fuzzy-
set-theoretic approach by using fuzzy set qualitative comparative analysis (fs/QCA ),
a technique developed by Ragin [17, 20].
The remainder of this paper is structured as follows. First, a brief literature review is provided, followed by a description of the research method. Empirical evidence is then analysed from the point of view of barriers to growth. In turn, the major barriers to growth are analysed using fuzzy set qualitative comparative analysis, which enables one to determine which combinations of the barriers identified are most often associated with low performance among the firms examined. Finally, this paper concludes with a short summary that describes the conclusions of the research, its contributions to the- ory, and relevant implications.
2. Theoretical background
The literature on this subject shows a lack of a consistent systematization of spin-off pro- cesses accepted by individual institutions and researchers. This situation is emphasized by, e.g., Callan [4], who in an OECD report highlights a number of differences in the approaches presented by various members of this organization [4]. Analyses of the definitions of a spin- off are similarly presented by, e.g., Pirnay, Surlemont and Nlemvo [16].
By analysing the definitions of a university spin-off used in the literature, three components can be indicated as being decisive to the possibility of classifying a given entity to the group of enterprises under discussion. These are: (i) the creation of a new enterprise, (ii) the transfer of knowledge from the parent institution – a university and (iii) personal connections with the parent institution.
With regards to the first area – the creation of a new enterprise – a spin-off should include the process of creating a new enterprise in the form of a new entity, separate from the parent institution, as an independent being in the eyes of the law. In relation to university spin-offs in Poland, this factor does not raise any objections, as business ac- tivity, in principle, should be separate from the basic activity of academic institutions.
Within the second area – the transfer of knowledge from the parent institution – one of the key elements defining a spin-off is the use of various forms of knowledge gener- ated in the institution, in order to create a new enterprise. It should be assumed, however, that this knowledge should play an important, or even key, role in the new entity achiev- ing a competitive advantage. In some situations, whether this condition is satisfied could be questioned. In such cases, an enterprise could be considered as being independent.
As regards the third area – personal connection with the university – an important
role in the creation of a university spin-off is played by persons that have been so far
employed in the parent institution, which can be generally defined as an academic insti-
tution. Most often, these persons play the key roles in the transfer of knowledge to the
new entity, especially as far as know-how and unique knowledge related to specific
solutions are concerned. Such knowledge is very hard to transfer in a formal form
– documentation, drawings, etc. Hence, their participation in the technical sphere of the undertaking reduces, in principle, the risk and the venture costs.
In Poland, as elsewhere, university spin-offs develop in those branches of industry that are regarded as prospective and having potential for growth. These includes sectors, such as biotechnology, chemistry, informatics, microbiology and electronics. According to both studies on academic entrepreneurship and European Commission reports, the success of a firm is primarily determined by factors, such as financial security and a de- veloped, friendly business environment. Moreover, certain skills are important, such as creativity or the ability to gain partners, who could support an enterprise's activity in the spheres of both substantive and financial potential. The skills and knowledge of the main originators of an undertaking are also important [11]. In spite of the absence of reliable quantitative data on the establishment of spin-offs in Poland, the relatively low interest of academics in economic processes in a macro- or microeconomic context is noticeable. Moreover, reluctance to make changes is visible in Poland, together with the opinion that science is a value in itself and thus there is no need for it to enter into any deeper interactions with the world of business, since this might be to the prejudice of the nature of science itself or the research conducted. Moreover, a source of the low level of entrepreneurship amongst the representatives of Polish academia should also be sought in the number of economic or formal barriers that are faced by individuals who seek to introduce inventions or innovative solutions onto the market [2]. In the case of Poland, it is therefore necessary to intensify activities leading to the promotion of and support for the commercialization of knowledge and technology transfer processes, at national, regional and local levels.
There have been a number of spectacular successes of university spin-offs on the global market that are well-known and described in the literature (e.g., Google Inc., Hewlett-Packard), including some in Poland (e.g., Pharmena established by a research team who worked at Lodz University of Technology on the application of research re- sults to the prevention and treatment of skin diseases, Cynel Unipress Sp. z o.o. based on high-pressure filler metal forming technology developed in the Polish Academy of Sciences), despite there being many barriers that impede the growth of such firms.
BVCA attempted to incorporate the aspect of technology into the set of barriers to the growth of university spin-offs in greater detail. However, the problems that they summarized were investor-orientated and not comprehensive, and thus missed some en- trepreneurship-orientated problems, such as funding gaps or industrial knowledge. In addition, this summary failed to consider the heterogeneity of university spin-offs [25].
In summary, university spin-offs and technology transfer from universities have
been duly emphasized in the USA and the UK. By contrast, there is still little research
on university spin-offs in Poland. Consequently, the present research will address an
important research gap that will contribute to the existing literature by adding sound
evidence, helping to enrich the robustness of the existing models, in order to extend the
boundaries of knowledge.
In the creation of spin-offs, there are several difficulties related to their heteroge- neity and the context in which they occur. Spin-offs face difficulties in establishing a market presence and achieving sustainable returns. However, spin-offs also face two fundamentally different problems [24]. First, because they emanate from what is his- torically a non-commercial environment, spin-offs encounter specific obstacles and challenges, since the environment of universities and research institutes typically lacks commercial resources. One key concern is whether universities and research institutes have academic entrepreneurs with the commercial skills necessary to create viable ven- tures. Second, a venture’s ability to develop commercially may be adversely impacted by the conflicting objectives of key stakeholders, such as the parent university, aca- demic entrepreneurs, the venture’s management team and its investors. For example, Clarysse et al. [7] highlight the problem of conflicts between the objectives of stake- holders with regard to the type of ventures they wish to create and the resources they are willing to commit. Spin-offs are thus faced with major challenges if they are to re- alize their potential to meet the objectives of their founders and the parent research or- ganizations from which they emerge. Wright [26] suggests a third option involving the university working with existing outside firms/industrial partners to create joint venture spinout companies. Academics involved in such enterprises are commonly given an eq- uity stake in such companies as a reward for developing a new technology, and as an incentive to participate in the development of the technology into marketable products and services. Limited and inadequate resources may constrain the development of a spin-off, which may be exacerbated by an un-entrepreneurial university environment.
Research by Vohora et al. [24] into the development of spin-offs has suggested five phases that spinoffs must pass through if they are to develop. They concluded that the difficulties in moving from phase to phase create critical junctures, which are the key challenges a spin-off faces in its development. The four following critical junctures have been identified in the development of spin-offs: (1) recognizing an opportunity, (2) en- trepreneurial commitment by a venture champion, (3) attaining credibility in the busi- ness environment, and (4) achieving sustainable returns within the appropriate markets.
In turn, Clarysse and Morey [6] distinguish issues at various stages of establishing a spin off. At the development stage, there are issues associated with planning and de- veloping a preliminary proposal for a new venture, as well as problems related to the formation of a venture team and its appropriate motivation. At the product launching stage, there are issues related to strategic inertia, the management model and gatekeep- ing the technology. At the spin-off stage, there are issues related to team structuring.
Similarly, Colombo and Piva [8] describe problems associated with the process of com-
mercializing a technology, related to the proof of the concept or the principle of the
technology, customer and market data for analysing applications of the technology, and
assessing the potential (commercial value) of the technology or innovation. With regard
to finance and the funding gap, they distinguish between issues associated with a) the
ability to generate profits and positive cash flows, b) investment capital c) the problem
of exiting, d) managerial conflict, e) the problem of corporate governance, e) appropri- ability hazards (e.g., protecting investments via patenting) and f) R&D investment (for development). In addition, with regard to entrepreneurial management, they mention is- sues associated with dealing with uncertainties, dealing with knowledge gaps (industrial knowledge, market knowledge, cross-disciplinary knowledge, etc.), forming a manage- ment team (with the required skills, experience, and entrepreneurial commitment), as well as issues related to knowledge regarding the market and channels to the market, building customer (commercial) bases, infrastructure, proximity to the market, regu- lations and bureaucracy. However, Zhou et al. [25] argue that this list is not compre- hensive, too technology-skewed, and misses some key concepts, including organiza- tional concerns. In addition, these models fail to consider the specificity of Polish university spin-offs.
Based on data provided by the European Commission and the information contained in rather sparse Polish studies [2, 3, 10, 13, 23], it is possible to identify a number of barriers and problems of social, cultural and formal natures that are faced by people starting up spin-off activities.
With regard to factors that adversely affect the establishment and running of busi- ness activities associated with academia, the relatively low level of entrepreneurship and lack of appropriate training in this area are particularly visible in Poland, as well as the relatively low level (in European terms) of economic development and bureaucracy involved in setting up businesses. Academics have a limited knowledge of methods and tools for commercializing the results of research, and they are not familiar with the idea of university entrepreneurship. Also, academic researchers are not prepared for the for- mal and legal aspects of conducting business activities and do not show initiative due to a low level of motivation and reluctance to take risks. What is more, a lack of ac- ceptance for, or even aversion to, activities undertaken to use academic knowledge or research for money-making purposes is particularly noticeable in academia. Moreover, academics often show no interest in financial issues, since they have a sense of satisfac- tion and security within the framework of their current job.
With regard to economic factors, a low level of activity and cooperation between
the research sector and the world of business should be noted. There is also a shortage
of direct forms of collaboration or mutual learning, e.g., in the form of training sessions,
workshops, traineeships or study visits, from both entrepreneurs and researchers. Aca-
demics doubt that there would be demand for their solutions to be implemented in prac-
tice or products and services resulting from their innovations. If they do demonstrate
pro-development and pro-market attitudes, they have no concept for setting up their own
business or commercializing a specific product. If, however, such an activity ends in
success or the establishment of a company, it is likely that there will be a lack of skilled
or properly qualified managerial staff. There is also insufficient access to financial re-
sources for setting up business activities or implementing the results of research and the
risk involved in commercial activities and credit is relatively high. In addition, there is
a lack of adequate mechanisms to reduce the level of risk associated with establishing an academic enterprise.
Barriers of a formal nature are also worth identifying. In Poland, there are numerous legislation gaps in the area of processes of technology transfer. The regulations in the sphere of intellectual property rights are incomprehensive. A high level of bureaucracy involved with running a firm or protecting innovative solutions, by means of utility models, patents or trademarks, is still visible. These barriers to growth will be consid- ered in the design of the questionnaire and definition of variables, described in the next section.
3. Research methods and data
In order to examine how university spin-offs operate in Poland and identify the bar- riers to their development, a multiple case study was conducted, in which several cases were studied simultaneously within a single research undertaking. One consequence of the research method selected was the non-random, intentional choice of a sample of university spin-offs.
On the basis of the literature review, including examples of university spin-offs in Poland reported in the literature, and a preliminary pilot survey carried out by the author on a group of thirteen firms of this type, a research tool – a questionnaire designed to gain specified information, was constructed. This questionnaire consisted of two parts:
the first part concerning basic information about the university spin-off, such as its size, age, type of activity, the branch of industry, the number of employees and the founder(s).
The second part was about the barriers to growth of university spin-offs.
The survey proper was conducted in the form of interviews with the founders or man- agement representatives of thirty-five university spin-offs during the years 2014–2016. The information collected during interviews and from references such as internal documen- tation of the enterprises under examination, archival data, or websites, was used to iden- tify the key groups of barriers to the growth of university spin-offs, to group and assess them, and then to carry out an analytical procedure using fuzzy set qualitative compar- ative analysis (fs/QCA).
Fs/QCA is an inductive analytic technique, grounded in set theory [20]. Fs/QCA
facilitates the identification of multiple configurations of variables associated with the
outcome of interest. It is an especially powerful approach, because it allows an analyst
to derive configurations of key variables associated with the focal outcome(s) from case
study evidence (including grounded interpretations of quantitative data). Recent ad-
vances in set theory have led researchers to developing a range of approaches to under-
taking fs/QCA (see [17, 18]). Fuzzy set QCA is differentiated from traditional crisp set
QCA by the nature of the variables under consideration [17].
While crisp-set QCA forces the dichotomization of inference, fs/QCA allocates a mem- bership score between 0 and 1 to sets of independent and dependent variables [18]. In this way, fs/QCA allows researchers to take differences in the strength of organizational and social phenomena into account in their analyses.
In the present study, fs/QCA was used to provide an answer to the key research question, namely which configurations of barriers contribute to the low performance of the university spin-offs under study.
Variables
On the basis of the literature review, examples of university spin-offs in Poland described in the literature, and based on the examination of 35 case studies carried out by the authors, six key groups of barriers to the growth of university spin-offs in Poland were identified. The following categories were distinguished:
financial barriers including: lack of initial capital, lack of creditworthiness, high investment costs, lack of profitability, expensive credit,
competence barriers, including: lack of managerial skills or understanding of the rules of running a firm, lack of ideas for business activities, lack of marketing skills to present solutions, unfamiliarity with the rules for protecting intellectual and property rights,
psychological barriers, including: low levels of motivation, reluctance to take risks, lack of acceptance for or aversion among academics to using knowledge or the results of research for economic gain, researchers’ difficulty to adjust to market needs, low self- -esteem,
organizational barriers, including: low interest from national and local govern- ment authorities (insufficient policy support), the passiveness of research centres, the low level of collaboration between the research sector and the world of business, the insufficiently developed infrastructure for mediating between these structures,
informational barriers, including: missing or insufficient sources of information re- garding opportunities for commercial activity; missing or insufficient sources of infor- mation regarding opportunities for acquiring funds; and missing or insufficient sources of information regarding opportunities for conducting business activity,
formal barriers, including: missing or insufficient legal regulations at national level, missing or insufficient legal regulations regarding higher education institutions, regulations restricting commercial activities by universities.
In order to assess these items, the author used the five-point Likert scale and asked re- spondents to rate these categories of barriers according to: 1 – the least important, 2 – of low importance, 3 – important, 4 – very important, and 5 – the most important.
To measure the output variables, assessments of the results of spin offs – organiza-
tional performance, subjective measures of effectiveness, a tool introduced by Antoncic
and Hisrich, were used [1].
To explore the ways in which the key groups of barriers might lead to poor perfor- mance amongst the organizations examined, fs/QCA treats each possible configuration of key variables as a single case and identifies the necessary and sufficient causal con- ditions associated with each configuration. Via comparison, these cases are reduced to minimum combinations of causal factors (e.g., sets of barriers of various types) neces- sary for an outcome to occur (e.g., effectiveness).
Data coding
The condition and outcome variables differed in their underlying forms and were recoded for inclusion in the analysis using a continuous scale from 0 to 1 [18]. Subse- quently, a direct method was utilized to code data points describing individual cases (as explained in [18]). This method focuses on three qualitative anchors that define the de- gree of membership to the focus set. These are: (1) a threshold for full non-membership, (2) a threshold for full membership and, (3) a cross-over point, where there is some ambiguity about membership. Table 1 presents an overview of the membership scores for all of the variables describing barriers (financial, competence, psychological, organ- izational, informational and formal) and outcome (performance) for the 35 university spin-offs considered in the analysis.
The next step in the analysis is to consider causal combinations/configurations re- lating the conditions to the outcome, here elucidated via truth tables. These truth tables represent logically possible combinations of conditions and are the key tool of the set- theoretic analysis [20], which describes the diversity of the cases. However, this is often
“limited diversity”, such that not all of the theoretically possible configurations are rep- resented in the empirical study, due to the tendency of “causal conditions” to fall into
“coherent patterns” [14]. The resulting truth table shows logically possible combina- tions with strong associations to the outcome.
There are two issues with regard to the information in a truth table. Firstly, the identifi- cation of which cases are most strongly associated with a given configuration is determined by assigning 1 to degrees of membership > 0.5, and 0 to those < 0.5 (hence, in terms of strong membership, each case can only be associated with one combination). Secondly, the decision regarding which configurations are considered to be strongly associated with or- ganizational performance is based on the respective measures of raw consistency. The im- portant point to reiterate here is that a row in the truth table does not represent an individual case, but the logical configuration which they are strongly associated with (since six condi- tions are considered, there are 2
6= 64 logical configurations).
The raw consistency measures the proportion of membership in the outcome ex-
plained by each logical configuration, and is computed for each logical configuration
from the degree of membership data by dividing the sum of consistent membership in
the logical configuration by the sum of membership in the outcome [18]. The choice of
a threshold value for this raw consistency variable used to define the configurations considered to be strongly associated with a respective outcome has an impact on the degree of evidence required to identify necessary and sufficient conditions [19].
Table 1. Membership scores for the association between conditions and the outcome (effectiveness)
University spin-offs Barrier
aEffectiveness
F C P O I F
Firm 1 0.83 0.05 0.95 0.83 0.05 0.54 0.57
Firm 2 0.83 0.05 0.83 0.95 0.05 0.54 0.96
Firm 3 0.83 0.05 0.95 0.95 0.54 0.54 0.7
Firm 4 0.54 0.05 0.83 0.83 0.05 0.54 0.98
Firm 5 0.99 0.54 0.95 0.83 0.83 0.83 0.05
Firm 6 0.54 0.05 0.83 0.95 0.05 0.05 0.81
Firm 7 0.83 0.05 0.83 0.83 0.05 0.54 1
Firm 8 0.83 0.05 0.95 0.95 0.05 0.54 0.7
Firm 9 0.99 0.54 0.95 0.95 0.54 0.54 0.15
Firm 10 0.54 0.05 0.83 0.83 0.54 0.54 0.98
Firm 11 0.99 0.54 0.95 0.95 0.05 0.05 0.05
Firm 12 0.99 0.54 0.83 0.95 0.83 0.54 0.01
Firm 13 0.99 0.54 0.95 0.95 0.05 0.54 0.05
Firm 14 0.54 0.05 0.99 0.83 0.05 0.83 0.98
Firm 15 0.54 0.05 0.99 0.95 0.05 0.83 0.98
Firm 16 0.99 0.54 0.95 0.95 0.54 0.54 0.07
Firm 17 0.83 0.05 0.95 0.95 0.54 0.54 0.76
Firm 18 0.54 0.05 0.99 0.54 0.05 0.83 0.99
Firm 19 0.54 0.05 0.99 0.95 0.05 0.95 0.98
Firm 20 0.05 0.05 0.95 0.54 0.05 0.99 0.98
Firm 21 0.05 0.05 0.99 0.54 0.54 0.83 0.98
Firm 22 0.83 0.54 0.99 0.83 0.05 0.54 0.97
Firm 23 0.54 0.54 0.95 0.95 0.05 0.54 0.98
Firm 24 0.54 0.54 0.95 0.99 0.05 0.54 0.97
Firm 25 0.99 0.54 0.95 0.54 0.05 0.54 0.99
Firm 26 0.99 0.54 0.95 0.95 0.54 0.54 0.98
Firm 27 0.99 0.54 0.95 0.83 0.05 0.05 0.97
Firm 28 0.99 0.54 0.95 0.54 0.54 0.54 0.99
Firm 29 0.83 0.54 0.83 0.95 0.05 0.54 0.98
Firm 30 0.99 0.05 0.05 0.95 0.95 0.54 0.97
Firm 31 0.99 0.54 0.95 0.83 0.54 0.54 0.98
Firm 32 0.99 0.54 0.95 0.95 0.05 0.54 0.98
Firm 33 0.99 0.54 0.95 0.99 0.54 0.54 0.98
Firm 34 0.99 0.54 0.99 0.95 0.83 0.54 0.97
Firm 35 0.83 0.54 0.83 0.83 0.99 0.95 0.96
a