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Widok Средства экономной переданы информации в современной прессе

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u1-tcpopMa11uu e coepeMeH1-toi1 npecce

MAPrAPl1TA A. KOPMl1JU11(hIHA

(Capamoe)

Tipo6neMa 3KOHOMHH peąeBbIX cpe)].CTB BeCbMa aKTyanhHa )].ml Bcex cpe,n:cTB coBpeMettttoił MaccoBoił KOMMYHHKaQHH.

C

o.n:ttoił cTopottbI, Bee B03pacTaeT nOTOK HHq>OpMaQHH, KOTopyIO HY)l(HO 6hICTpO, ąeTKO H B TO )l(e BpeMll MaKCHManbHO )].OCTynHO )].OHeCTH )].0 MaCCOBOH ay;::i:11Top1111. C .n:pyroił CTOpOHbl, 3q>HpHoe BpeMll (KaK 11 neąaTHbie nTIOII.\a.n:11) O'łeHb )].Oporo, )l(eCTKO pernaMeHTHpOBaHO. TIOHllTHO , 'łTO Bna,n:eHHe OCHOBHbIMl1 cnoco6aMH KOMnpeccm-1 BbICKa3bIBamrn 11 TeKCTa B QenoM, KOTOpbie conpOBO)l()].ałOTCll KOH)].eHCaQHeH, yBeTIH'łeHHeM co.n:ep)l(aTenbHOH eMKOCTl1 npOCTbIX no q>OpMe KOHCTPYKQHH, CTaHOBHTCll ąpe3BbI'łaHHO B a)l(Hb! M . TipH BbI6ope 113 CHHOHl1MH'łeCKOro pll)].a cpe,n:cTB nepe,n:a'łH O)].HOH H TOH )l(e 11Hq>OpMaQHl1 )l(ypttanHCT, KaK npaBHTIO, OT)].aeT npe.n:noąTett11e, C O)].HOH CTOpOHbl, caMbIM npOCTbIM no q>OpMe, pe,n:yQHpOBaHHbIM, a C .n:pyroił - Ha116onee Bbipa-311TenbHbIM, 3KCnpeCCHBHbIM cpe,n:CTBaM. Qąettb ąacTO HMeHHO 3KOHOMHbie c p e)].CTBa n o M o r aIO T C 0 3)].aB aTb B 0 3)].eH CTB Y IOU{He Ha a.n:p ec aT a 3KcnpeCCHBHbie TeKCThl. Bee 3TO npHBO)].HT K aKTHBH3aQHl1 B ll3b!Ke MaCCOBOH K O MMYHHKa QJ111 pa3H006pa3HblX cpe,n:CTB , npHBO)].llII.\HX K Bep6anbHOH KOMnpeCCHH TeKCTOB. 3TO .n:ano B03M0)1(HOCTb roBOpHTb 06 3KCnaHCl1H KOH)].eHCHpoBaHHbIX KOHCTpYKQl1H KaK 06 O,n:HOH «113 HaH6onee O'łeBH)].HbIX HHHOBaQHH B rpaMMaTHKe pyccKoro ll3bIKa 3a nocne)].HHe .n:ecllrnnernll» (HopMaH

1 998: 58).

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(2)

Stylistyka XIV

H attaJIHTw:1ecKoro xapaKTepa H3 raJeT «MocKOBCKHH KOMCOMoneu;» (MK), «PoccHHCKaH ra3ern» (PI'), «JlHTepaTypttaH raJeTa» (Jlr), «H3BeCTHH».

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B attaJIH3HpyeMblX HaMH TeKCTaX COBpeMeHHOH npeCCbl HaH6onee aKTHBeH npou.ecc HOMHHan113au;1111, Be,U:b HHq>OpMaI..J;HOHHO-aHaJIHTHY:eCKHe TeKCTbl OTJIH':laeT nogyepKHyTa51 3Ha4HMOCTb cpaKTOB H BCeH nepe,u:aBaeMOH HHq>OpMaU.HH. OHH HaCbill.\eHbl a6cTpaKTHOl1 neKCHKOH, Ha3bIBaIOll.\eH Ba)I{He11w11 e npou;ecCbl B TTOJil1Tl14eCKOl1 )I{l13HH 0 6 ll.\eCTB a , Y: aCTO o6pa3oBaHHOl1 B pe3yJibTaTe npouecca HOMHHanH3aI..J;HH HJIH BXOAHll.\eH B COCTaB HOMHHaJIH30BaHHblX KOHCTPYKUHH. TaKHe npOCTbie npeAJIO)ł(eHH51 peaJIH3YIOT CTpeMJieHHe )I{ypHaJIHCTa K 6bICTp011, 'łeTKOH, K paTKOH KOMMYHHKaUHH C coxpaHeHHeM MaKCHMyMa HHq>OpMaUHH, 4TO TT03BOJI51eT e M y p eaJI H 3 0 B a Tb O C H OB H Y IO cp y H K U H IO np e c C bl - H H cp o p M a u;­ HOHHO-B03,U:eHCTBYIOll.\YIO. BoT HeCKOJibKO npHMepOB 11CTTOJib 30BaHH51 HOMHHaJIH30BaHHbIX KOHCTPYKUHH B HHq>OpMaTHBHbIX C006ll.\eHH51X: Poc­ nycK MUp080U KOJlOHUQJlbHOU cucmeMbl 8 XOOe nepexooa K nocm UHOy­ cmpUQJlbHOMY cmp010 U pocnycK MH0201lQl,(.UOHQJlb1lblX COl,(.UQJlU cmut{eCKUX 2ocyoapcmB -

CCCP,

l020cnaeuR, l.JexocnoBaKuR - eU(.e 6onee ycununu cmpeMllemm K C030QHUIO He3Q6UCUMblX 2ocyoapcme (MK OT 23 H0516p51 2004); Yny'ł tueHue o 6U(.eU amMoc<JJepbl MeJICHQl,(.UOHQJl b H blX o m H O UJeHUU, cmpoumellbCmBO nOOJlUHH020 qJeoepQJlU3MQ 6 31lQ'łUmeJlbHOU cmeneHU 6yoem

(3)

cnoco6cmeoeamb nocmpoeHu/0 e cmpaHe 2paJ1COaHcK020 o6u,ecmea u yKpenneHU/0 6e30naCHOCmu J-taute20 2ocyoapcmea (Pr 2004, Ng271 ).

IIpaB,D;a , HCITOJlb30Bam1e TaK HX npHeMOB 3KOHOMHOH nepe,D;a'-IH HH<pOpMaQml rpe6yeT OT )l{ypttaJJHCTa 60JihUIOH OCTOpO)l{HOCTH. EMy HY)l{HO ITOCTOHHHO ITOMHHTb o TOM , '!TO nepe,D;aBaeMaH HH<pOpMaQHH .D:OJI)l{Ha 6b!Tb ITOHHTHa MaCCOBOMY a,D;pecaTy. OHa He ,n:om1rna Bbl3bIBaTb 3arpy,D;HeHHH npH ee BocnpHHTHH . Ilo3TOMY He)KeJiaTeJibHbl MHOfOKOMITOHeHTHbie, rpo­ M03AKHe, «TH)KeJibie» KOHCTPYKl..{HH, COCTOHll.{He H3 AJIHHHblX Qeno'!eK K O HAeHCHpoBa H H bIX H O M H H aJIH30BaHHbI X K O H CTP Y K Q11 H , B ITOJIHe A0ITYCT11Mhle B Hay'!HOH H ,D;eJIOBOH pe'!H. Hx 'łaCTOe HCITOJlb30BaHHe npH nepe,D;a'!e HH<pOpMaQHH HBJIHeTCH noKa3aTerreM He,D;OCTaTO'!HO BblCOKOfO npo1pecc110Harrhttoro ypoBHH pe'łeBoił KYJihTYPhI )KypHarrHcTa. B nepBoM npHBe,D;eHHOM Ha MH npHMepe )l{ypttaJIHCT BKJllO'łaeT B npOCTOe npeAJIO)KeHHe MHOfOKOMITOHeHTHOe MOJleKyrrHpHoe CJlOBOCO'łeTaHHe, KOTOpoe HBJIHeTCH CJIHIUKOM rpoM03,!l;KHM H, 6e3yCJIOBHO, 3aTpyAHHeT BOCnpHHTHe HH<pOpMaQ­ HH MaCCOBblM '!HTaTeJieM . Bo BTOpOM npHMepe HCITOJlb30BaHO cpa3y HeCKOJlbKO HOMHHaJIH30BaHHbIX KOHCTPYKQHH, HO OHH ropa3,n:O MeHbUie no 0 6 b e M y , BKJlIO 'łeHhl B CO'!HHHTeJlbHbIH PHA, p a3,D;erreHbl 3HaKaMH npenHH3HHH, IT03TOMY rrerqe BOCnpHHHM3IOTC51 a,D;pecaTOM . BpHA JlH ITOHHTHOCTH nporpaMMbl OAHOfO H3 KaHAHAaTOB B npe3H,n:eHTbl Ha BhI6opax

2004

ro,D;a C.IO.rrra3beBa, BbICTynaBlllero B Ka'!eCTBe 3all.{HTHHKa HHTepeCOB npocToro '!eJioBeKa, cnoco6crn0Barr11 TaKHM o6pa30M c1popMyn11poBaHHhie nporpaMMHbie 3a,D;a 'łH: M bi euoUM peaJlbHble 803MOJ/CHOcmu noOHRmb ypoeeHb J/CU3HU e cmpaHe i-Le MeHee '-leM eoeoe. /{llfl 3mo20 Heo6xoOUMO 06ecne1.Jumb cnpaeeOJIU80e pacnpeoeJieHue HQt{UOHQJlbJ-1020 ooxooa '-lepe3 oeyKpamHoe noe51iueHue onnamb1 mpyoa u oeyKpamHoe yeeJiu'-leHue ooxoooe 6100J1Cema 1a C'-lem eo1epama 2ocyoapcmey ceepxnpu6b1J1u om npupoOHblX pecypcoe (H3BeCTH51 OT

16

HHBapH

2004).

CnpaBHTbC51 C npo6neMOH o6ecne'!eHH51 npHeMJieMOCTH H rrerKOCTH BOCITpHHTHH TeKCTa npH HCITOJlb30BaHHH 3KOHOMHhIX HOMHH3JlH30BaHHbIX K0HCTPYKQHH ITO M OraeT rrraBH351 CTpaTerHH COBpeMeH HhlX cpeACTB MaCCOBOH HH<pOpMaQHH - crpaTernH 6JIH30CTH K a,D;pecaTy. «B ny6rrH'!HOH pe'!H CTaHOBHTCH B03M0)KHbIM BeCTH ce651 TaK, KaK paHbllle .ll:03BOJ151Jl0Cb ce651 BeCTH TOJlbKO B c<pepe 6bITa, B cqiepe Me)KJIH'-łHOCTHbIX OTHOllleHHH. [ . . . ] Cpe,D;CTBa MaCCOBOH HH<pOpMaQHH npH6JIH3HJlH K ce6e ayAHTOpHIO , paCCTOHHHe Me)KAY aBTOpOM TeKCTa 11 ero norpe6HTeJieM yMeHbllIHJlOCb» (KOHbKOB

2002:77).

nJIH30CTb K a.n;pecaTy IT03B0mleT aBTopy aKTHBHO

(4)

Stylistyka XIV

HCTTOllb3OBaTb Te npHeMbl 3KOHOMHH pe'!eBbIX cpe.n:CTB, KOTOpbie Bcer.u:a OTllH'ianH pa3roBOpHyIO pe'ib OT .n:pyrnx c<pep o6ll.l,eHH51, K urnpoKOMY npOHHKHOBeHHIO B COBpeMeHHYIO npeccy pa3rOBOpHbIX KOHCTpyKLl,HM , KOTOpbie H e TaK .n:aBHO 6hinH npOCTO He.n:onyCTJ.1Mbl B ocjJH1.1,HanbHOM 06ll.l,eHHH. Pe'ib HAeT npe)l(.u:e BCero o xapaKTepHOM An51 pa3rOBOpHOM pe'iH npHeMe 3aMe ll.l,eHH51 «T51)1(ellbIX» HOMHHanH3OBaHHblX KOHCTpyKLl,HM KOHKpeTHbIMH HMeHaMH, KOTOpbie Tpe6y10T co6hITHMHOro npO'!TeHH51, HMeHaMH CHTyal.l,HH. 3TOT npHeM cei-1:qac HCTTOllb3YIOT H )l(ypHanMCTbl. Ero aKTHBHOCTb CB513aHa He TOllbKO C 3KOHOMHOCTblO, HO H C 3KCnpeCCHBHOCTblO, Bbipa3HTeJTbHOCTblO no.u:o6HhlX KOHCTpyKLl,HM: IlpulłeM 3Q Mup01i08Q nJlQmRm H.Q 3 py6.115l 60llbut.e, l[eM 3Q llymuH.a (l13BeCTH51 OT

16

51HBap51 2004); llpomue

Cayooe AMepuKa eoeeamb y:Hce mOl[H.0 1-1.e 6yoem - ce6e oopo:Hce (l13BeCTH51

2003, N225); Bmopou npoMax «JI6noKa» e mo]';t, l[mo 01-1.0 CbZ2pQJIO 3my u2p

y 1-1.a

napy c KOMMy1-1.ucmaMu

(Jlf' 2003, N226).

BnHHHHe pa3rOBOpHOM pe'iH Ha 513b!K COBpeMeHHOM npeCCbl o6ycnoBnMBaeT H aKTHBHOCTb npou.ecca arpH6yTH3al.l,HH - HCTTOJib3OBaHH51 KOHAeHCHpoBaHHblX aTpH6yTHBHbIX K O H CTPYK Ll,HM , npe.n:cTaBnHIOll.l,HX co6011 CT51)1(eHHe npe.D:HKaTHBHOM e.D:HHHLl,bl B aTpH6yTHBHOe cnoBOCO'ieTaHHe. 3TH 3KOHOMHbie KOHCTpy'Kl.l,HH K TOMY )l(e CO3)J,aIOT HenpHBbl'-łHbie, 3KCnpeCCHBHbie, '!aCTO MeTacjlopH'ieCKHe BbICKa3bIBamrn, ycHJTHBaIOll.l,He B03.U:eMCTBHe Ha 'iHTaTeJI51: Jl oyMa10, l[mo e ce20olfflut.H.ee nacMyp1-1.oe, xonoo1-1.oe, l[epcmeoe epeM.R 1-1.au6onee

2JZy60Ko l[yecmeyemcR, KaK 1-1.eoocmaem 3mou c0Kpoee1-1.1-1.ocmu . . .

(Jlf' 2003, N239);

Hem 6onee mepnUM020, 6onee ecenpou,a10u,e20 1-1.apooa, l[eM pyccKuu, l[eM me, K020 H.QUlU nu6epQJlbl H.Q3bl8Q10m . . . «H.eaoanmupOBQH.HOUMQCCOU» (Jlf' 2004, N26). TipHBe.n:eM ell.l,e HeCKOJlbKO npHMepoB no.n:o6HblX 3KOHOMHbIX KOHCTpYKLl,HM, 3aq>HKCHpOBaHHblX TOllbKO B OAHOM HOMepe «JlHTepaTypHOM ra3eTbl»: BJIQCmHG.R. noooep:HCKQ KpUMUHQJlbHblX cmpyKmyp; Henpe083Rmbze 2pa:HCOaH.e;

KJ110l[e8bze u2p0Ku e «pacnpooa:Hcy UMnepuu»; 6eccoeecm1-1.oe paccoebzea1-1.ue no KapMQHQMJIQKOMblX KYCO'łKOB 20CyoapcmeeHH020 nupo2a; 3Q Cl[empyCCKUX Oe1-1.e2;

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H AP-

(Jlf' 2004, N26) .

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Ta )l(e crpaTerHH c6m1)1(eH11H c a.u:pecaTOM npHBOAHT K .n:11anor113a1.1,1111 MOHOnon-i'ieCKHX TeKCTOB cospeMeHHOH npeCCbl, 3KCnaHCHH KOHCTpyKLl,H H ,

(5)

xapaKTepHhIX .n1u1 .n11anon11-i:ecKoi1 pe1-IH.

M.H.

Km1<11Ha o,nHa H3 nepBhIX o6paTHJia BHHMaHHe Ha BHYTPeHHIOIO .[(HaJiorH'-łHOCTb MOHOJIOrH'-łeCKOH Hay'-IHOH pe'-IH, 0TMeTHB, 1-ITO .n11anor111-IeCKHe e,nHHCTBa, HMHTHpy10m11e )KHBOH .[(Manor, BbinOJIHS!lOT B Hay'-łHbIX TeKCTax B8)[(Hble TeKCT006pa3-yrom11e 11 nparMaTH'-łeCKMe qiyHKl..lHH (KO)KHHa

1986,

KO)KHHa

1998).

B 0TJIH'-łHe OT ecTeCTBeHHOro .[(Hanora, B COBpeMeHHOH npecce )l(ypHaJIHCTbl 11CilOJib3YlOT 3KOHOMHbie, pe.nyl..lHPOBaHHbie BonpoCHO-OTBeTHbie eAHHCTB a. qame Bcero pe,nyu;11pyeTCSI HH111..ll1aJibHblH Bonpoc, .naeTCH TOJibKO peaKLI;HSI aBTopa Ha npe.nnonaraeMhIH Bonpoc noTeHu;HaJibHoro onnoHeHTa. KaK npaBl1JIO, OHa npe,nCTaBJTS!eT co6oi1 npocTei1wy10 KOHCTPYKl..lHlO B03pa)l(eHl1H TTO.[( BH.[(OM COrJiaCHH: /f.a, OHU OCJIG6JieHbl ce200H.Jl, HO Opyzux-mo Hem

(Pr

2003, N2259);

/f.a, OH OuKmamop, HO yJK: mo'lHO He cmpaumee mo20 JK:e

KUM

lfeH Jfpa (H3BeCTl1SI

2003, N225);

/f.a, 3mo HenonyJIR.pHGR noJiumuKa, HO HGM nonyJIR.pHocmu u He Haoo

(MK OT

23

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2004).

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2003, N235);

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27

Hosi6pH

2004);

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(Pr

OT

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2004).

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(6)

Stylistyka XIV

TeKCT, TT03BOJI.silOT aBTopy ycTaHOBHTb KOHTaKT C '-IHTaTeJieM nyTeM onopbl

Ha o6w.HoCTh KYJihTYPHO-.sI3hIKOBOH KOMneTeHI..\Htt. KpoMe Toro, OHH ,n:a10T

B03MO)l(HOCTb aBTopy YHTH OT HHOr,n:a He)l(eJiaTeJibHOH np.sIMOH OI_\eHKH TOH

l,WH HHOH CHTY31.\HH HJIH JIH'-IHOCT11, 33MeHHB npHMYIO OI_\eHKY KOCBeHHOH.

IlpHMepoB npeI_\e,n:eHTHblX TeKCTOB, BblCKa3hIB3HHH, HMeH, CHTyaI_\HH - Macca

B COBpeMeHHOH npecce. Oco6eHHO MHoro HX, '-13CTO TP3HC<pOpMHpOB3HHbIX,

B 3arorrOBKax CTaTeH, .n:a 11 B caMHX TeKCTaX OHl1 BhinOJIHHlOT Ba)l<HYIO

TeKCT0-06pa3y10w.YIO cpyHKI_\HlO. BOT TOJibKO HeCKOJibKO npHMepoB: 3mom «nnaT.J

Jlpoc,iaeHbl» MHe HenoHRmeH (o CHTyau;HH c Xo,n:opKOBCKHM - MK OT

26

HOH6pH

2003);

Ha 3anaoe Hem ((3QJl0206blX ayK71UOH06», Ha KOmOpblX 3a

6100:>1eemHble OeHb2U MOJICHO nonyT.Jumb KOHmpOllb Hao 2ocyoapcmeeHHblM

npeonpUfl.mueM (TaM )l(e). C nOMOUJ.blO OTCblHKH K npeI_\e,n:eHTHblM TeKCTaM

)l(ypHaJIHCTbl cpopMyrrttpyIOT npo6rreMHbie Te311Cbl CBOHX aHaJIHTH'-1.eCKHX

CTaTeH, CTpO.sIT CHCTeMy apryMeHTOB, B KOHe'-IHOM C'-leTe BblCTpaHBalOT caM

TeKCT: KaK ;J/CaJlb, T.Jmo Hem ce200Hfl. Hoeo20 MuxaUJZa Eyn2aKoea, KomopblU

onucaJI 6bl HOttHb1e 3acmoJZbfl. u 6eceObl e Kueee coepeMeHHbZX Typ6uHHblX, a

maK:>1ee Mb1UłJlaeecK020, Cmy03UHCK020, lllepeuHcK020. 11, KOHeT.JHO, JlapuoHa

Cyp:>1eaHcK020 U3 )KumoMupa. HenpeMeHHO U3

)KumoMupa

-

ezo MHeHue 06

opaH:>1eeeoupeeon1071uu Ha.M 6bllzo 6b1 KpaCme ea;;,cHo Y3Hamb

(Pf 2004, N2273).

K

3KOHOMHbIM cnoco6aM nepe,n:a'-IH HH<pOpMau;HH B coBpeMeHHhIX CMM.

crre.n:yeT OTHeCTH H MeTacpopH33U:HIO : MeTacpopy He,n:apoM HHOr,n:a

onpe,n:eJI.sIIOT KaK C)l(3TOe cpaBHeHHe, a MeTOHHMHlO KaK C)l(aToe on11cam1e. B

HeKOTOpbIX ny6rrHK3I_\HHX MeTacpopa CTaHOBHTCH caMOCTO.sITeJibHblM

TeKCT006pa3y10ru.HM cpe,n:CTBOM: 11maK, y OOH020 yT.JacmHuKa

-

6blCmynJZeHue

cnopmueHoe (npaeoa, c KeM oH, co6cmeeHHO, copermyemrn?), y ocmaJlbHblX

-noKa3ameJZbHble. KaKoe :>1ee peaJZbHO pa3b12pb1eaeMb1u npu3? Cepe6po?

BnpoT.JeM, u 3mo mo:>1ee u3eecmHo: 310zaHoe UJZu opy2ou KaHouoam om KII P<P ­

mym u36upameJZb KpenKuu, ezo He nepewu6ewb HUT.JeM. To2oa -

6poH3a? /{a,

eom 30ecb ecmb HeonpeoeneHHocmb . . .

(Pf

OT

16

,n:eKa6p.si

2003).

Ew.e OAHH

npHMep: B umo2e MUp06Qf/. 60UHa . . . 2omoeumcf/. npfl.MO Ha HaUlUX 2Jla3aX KGK

6aHaJlbHblU 20llllU6Y0CKUU 6blCOK06100:>1eemHblU </JullbM. 11paK

-

CoeMOl/HQf/.

nnoU{.aOKa. Eyw u XyceuH -

2naeHb1e 2epou. /{06pb1u MaJZbT.JUK u 3JZOU MaJlbl/UK.

Bon.nu oeopoeou wnaHbl Mupoeou nonumuKu

-

I'epMaHuu u <Ppa1t71uu, xoouewux

noo PYKY C KOpoJZeM oeopa AMepuKOU,- xopoUlaf/. oonOJZHumeJZbHaf/.

MeJZoOpa.MamuT.JecKaf/. uHmpu2a. /{06pb1e opy3bfl. ccopRmcfl. e 071eHKe cnoco6oe

ycmpa1teHUf/. Mupoeo20 3JZa. E100;;,cem noo coeMKU 6noK6acmepa Ha Kpoeu

BblOeJZeH. MaccoeKa ( eouHcKuii Ko1tmuH2eHm CIIIA u apMuu 11paKa) K HaT.JaJIY

(7)

pa6ombl Hao KapmuHou 20m0Bbl. lluap y 6yoyL4e20 KUHOrjJWlbMa MOL4Heu.U1.uu, nputJeM ytJacmey,om 8 HeM KQK cmopOHHUKU BOUHbl, maK U ee npomu8HUKU . . . (lifaBecnu1

2003, NQ25).

B Ka'leCTBe cpe.n,CTBa 3K0H0Ml1Jil peąeBbIX YCJilJil1H B COBpeMeHHOH npecce

aKTHBH0 HCTT0Jib3YlOTC51 KaBbl'IKl1. l1 ecm1 Mbl .n.o CHX nop r0B0pHJIH B 0 C H 0 B H 0 M 0 6 3 K O H O M H O H n epe.n,a ą e B e I..QeCTB e H H O H , o6b eKTHB H O H 11HcpOpMaU.Jil11, TO KaBbl'IKl1 TT03B0JUIIOT aBT0PY 11MTTJIJilU.11p0BaTb H e T0Jibl<0 o6beKTHBHbie, HO H MH0rHe cy6beKTHBHbJe CMbICJJbl BbICKa3bJBaHH51 H u.eJiblX 0TPe3K0B TeKCTa. KaBbI'IKl1 nonmpyHKI..J.HOHaJibHbI, ąpe3BbI'laHHO 3Kcnpecc-11BHbI. OHl1 MoryT no.n,ąepKHYTb aBT0pCKYIO Hp0Hl1IO, o6paTl1Tb BHl1MaHHe a.n,p ecaTa Ha C03HaTeJJbH0e JilCTT0JJb30BaHH51 He06bJ'IHOro, a 11H0r.n,a H HeH0pMHp0BaHH0ro cpe.n,CTBa. KaBbl'IKl1 MoryT HCTT0JJb30BaTbC51 aBT0p0M )l,fl51 a1<Tyarr113aU.HH 0T)l,eJJbHbIX K0MTT0HeHT0B BbICKa3blBaHl151, )l,JI51 C03.n,aHJil51 51pKoro 3KCnpecCHBH0ro o6pa3a. C Il0M0I..QblO_ KaBbJ'leK )KypHaJJl1CT M0)KeT Il0Ka3aTb CBOe HenpH51Tl1e .n,aHHOH T0'łl<H 3peHH51, 0TCTpaHl1TbC51 OT Hee.

B

K0He'IH0M HTore 0Hl1 BCer.n,a HeCyT onpe.n,eJJeHHYlO aBT0pCKYlO ou.eHKy nepe.n,aBaeMOH HHq>OpMaI..J.HH.

B

TO )Ke BpeM51 KaBbl'IKH SIBJISllOTC51 )J,fl51 a.n,pecaTa CHrHaJJ0M ycJJ0)KHeHl151 CMbICJJa BbICKa3bJBaHH51, CHrHaJJ0M HaJIH­ '11151 B HeM KaKOH-TO He Bbipa)KeHHOH Bep6aJJbHO HHcpOpMaU.HH, K0T0pa51 TPe6yeT .n,on0JIHHTeJJbH0ro 0CMbICJieHHSI. Ee3 MbICJJeHHOH 3KCilJJHKaU.HH, K 0 M M eHTapHSI C M bI CJJ B bI CKa3bJ B a H H SI H e 6y.n,eT a.n,eKBaTH0 Il 0HSIT. OnHCaTeJJhHaSI n epe.n,aąa CMhlCJJ a KaBhl'łeK Tpe6yeT 3Ha'łHTeJJbH0ro pacnmpeHHSI CMbICJJa BbICKa3bJBaHHSI HJJH Bcero TeKCTa, BBe.n,eHHSI cneu.H­ aJJbHbIX peąeBbIX K0HCTPYKU.HH, npe.n,cTaBJJ51IOI..QHX co6oH KOMMeHTap11H. KaBbl'IKH MoryT nepe.n,aBaTb TaKHe CMbICJJbJ:

- SI TT0Jib3YlOCb 3THM CJJ0B0M (51 BbI611pa10 3T0 CJIOBO), X0TSI 3Hal0, 'łT0 OHO He HCTT0JJh3yeTCSI B TaK0M K0HTeKCTe: : Ph cmpaH 6bl8Ule20 COtflla2epR noKa 'lmo Bpooe 6bl «OmMemUllUCb)) llUUlb 08Q U3 mpex MOllOOblX 'llleHOB HA

TO

-ilOllbUlQ u l./exUH. (Jir

2002, NQ42).

KaBbl'IKH Il03B0JISllOT aBTOpy Bl<JllO'laTb B TeKCT Oq>HU.HaJibHblX CTaTeH .n,a)Ke )Kapr0HH3MbJ: Ho HQUle 2ocyoapcmeo

HutJe20 npocmo maK He oenaem. «06ymb» n10oeii

OllJI.

He20, He cnpocR pa3Mepa,

60llbUI.Oe y0080llbCm8ue (Jir

2002, NQ45);

- SI Hp0HH3Hpyro Ha.n, Tal<OH ou.eHKOH SIBJJeHHSI 11Jil1 rr11u.a: I'pynnupOBKU Eacaeea, Xamma6a u npotJux «noneBblX KOMaHoupoB» He nonQflu. CaMu «KOMQHOUpbl» maK:>1<:e He 6blllU 8 He20 8Kll10'łeHbl (Jir

2002, NQ42);

Jf He nomoMy, 'łmo cmpacmu HaKQfleHbl, a nomoMy, 'łmo «JampaBHUKU» MumuH20B He xomRm cnywamb ceoux onnoHeHmoB

(Pr 2004,NQ264);

KaKuMu 6bz

(8)

-Stylistyka XIV

8blCOKOmOttHblMU HU 6blJIU aMepuKaHCKUe paKembl, om «cnyttaUHblX» nonaOaHUU M02ym nocmpaoamb U :JICUllble K8apmallbl, U UHOCmpaHHb!e nOCOllbCm8a, pa36pocaHHb1e no eceMy Ea2oaoy (l13Becnu1 2003, Ng25);

- SI CTaBmo CITOBO B KaBbl4KH, 4T06bJ no,a:qepKHYTb, 4TO 3TO TpHBHaITbHOe (6aHanbHoe) Bb1pa)KeHHe, OHO He npHHa,a:ne)KHT MHe: Bnepeb1e e ceoeu HoeeuUt.eu ucmopuu HaUt.a 6bl8Ut.aR «M11ao uwa cecmpa» maK cepbe3HO cocpeoomottunacb Ha eb16ope ceoeu -yKpauHcKou - uoeHmuttHocmu

(Pr 2004,

Ng265);

/{na He20 HTB - He 1apa6amb18a10U(.aR cmpyKmypa, a ece20 llUUl.b

«a2eHm 8JIURHUR» (l13BeCTHSI

2003, NQ

1 8);

- SI TTOITb3YIOCb 3THM CITOBOM, TTOHHMaSI, 4TO 3TO MOe HOB006pa30BaHHe: Bnocneocmeuu oH 6yoem py2amb «6noKocmpoumenbcmeo» KaK cnoco6 JaeoeeaHUR cUMnamuu U36upamenR (Jir

2002, Ng42);

0Hu eeob 6ypHo «3aKo­ HonpoeKmupy10m» OllR HaceneHUR e L{ellOM (Jir

2002, Ng45).

KaBbl4KH SIBITSIJOTCSI H 3KOHOMHblM cpe,a:CTBaM nepe,a:a4H 4Y)KHX CITOB. B TaKOM cnyqae 4Y)KOe CITOBO BBO,U:HTCSI B TeKCT 6e3 BCSIKOro aBTOpCKOrO conpoBO)K,a:emrn.

C

noMOIIJ.bIO KaBb!YeK aBTop npe,a:ynpe)K,a:a eT a.a:pecaTa, 4TO OH ,U:OCITOBHO nepe,a:aeT 4Y)KYIO HHq>OpMaQHIO HITH MHeHHe. l1cT04HHK qy)Koro cnoBa HITH Ha3brnaeTCSI B npe,a:TeKCTe, HITH 3TH cnoBa, KaK fOBOpHTCSI, y BCex «Ha cnyxy», H Y3HaTb HX aBTOpa He COCTaBITSieT HHKaKoro Tpy,a:a . l1Hor.a:a )Ke aBTOpy npOCTO BblfO,U:HO He Ha3b!BaTb HCTO4HHK HHq>OpMaQHH. KpoMe Toro, TaKOH cnoco6 nepe,a:a4H 4Y)KHX CITOB 3KOHOMeH, TaK KaK 0O3-BOITSleT He npHBO,U:HTb ,U:OCITOBHO Bee 4Y)KOe BblCKa3bIBaHHe, a Bb16paTb 113 Hero TOITbKO TO, 4TO npe,n:cTaBnSleTCSI aBTopy caMblM Ba)KHblM. ABTOp TeKCTa nonyqaeT BO3MO)KHOCTb, 06xo,a:S1Cb MHHHMYMOM Bep6anbHblX cpe,a:CTB, opraHH3OBaTb noneMHKY C BO3MO)KHblMH onnoHeHTaMH H O,U:HOBpeMeHHO Bb!pa3HTb CBOe MHeHHe, ,a:aTb OQeHKY o6cy)K,a:aeMOMY OOITO)KeHHlO ,a:en: Ho menepb Mbl CllblUt.UM, Hem, He mo, ttmo 2oeopun CmaHucnae I'oeopyxuH ( Hacttem

«KpUMUHaJlbHOU pe80lllOL{UU»), U He mo, O tteM 2080pRm uoeoJI02U za3embl «3aempa» ( no noeooy «oKKynaL{UOHH020 pe:>1CUMa»), a mo, ttmo 2oeopam

OeMoKpamutteCKue eo:>1COu «Hoeo20 npU3bl8a».

A

UMeHHo: pe</JopMbl poounu «KanumanucmuttecK020 ypoOLfa>> (Jir

1998, Ngl 7).

3THM nyTeM aBTop caM

MO)KeT noneMH3HpoBaTb C HeHa3BaHHblM, HO, 6e3 COMHeHHSI, H3BeCTHblM t.{HT­ aTemo onnoHeHTOM, Bbipa)KaSI CBOIO TO4KY 3peHHSI: Bom 06U(.ecmeeHHOe Hac­

mpoeHue, «nottmumenbHO oaeRU(.ee» Ha Ilpe3uOeHma (Pr,

2003, NQ

l ); Om «ttec­

mHb!X OeMoKpamoe» MO:>ICHO 6blJIO :>!CO amb tte20-mo nouHmepeCHee (TaM )Ke). TaKOBbl TOITbKO HeKOTOpb!e paccMOTpeHHble ffaMH cnoco6bi 3KOHOM HOH nepe,a:a4H HHq>OpMaQHH B COBpeMeHHOH npecce.

B

QenoM )Ke MO)KHO

(9)

OTM-eTHTb aKTHBHOCTb npm�ecca KOH)];ettcar.vrn, KOMnpeccm1, peAYKLV·IH KOH­ CTPYKl..\1111, nepe;::,;aIO�HX l1HqJOpMau;1110, KOTOpa� o6ycrrOBJietta KaK 3KC­ TpaJIHHrBHCTH'-leCKHMl1 cpaKTOpaMH, TaK 11 BHyTpeHHHMH 3aKOHaMH �3b!Ka

cpe)].CTB MaCCOBOH KOMMYHHKaL(J,HI:.

Jl11TepaTypa

Km1orna M.H., 1 986,

O

ouaJ102u'łHocmu nucbMeHHoi, Hay'łHOii pe'l.u, IlepMb.

Ko)l(11tta M.H. ,

I 998,PuaJ102U'łHOCmb KaK (jJyHKL/UOHaJ/bHaJI

ceMaHmuKo-cmw1ucmu'ł-ecKaJ1 Kame20pW1 (<J>CCK OUQJI02U'łHOcmu). - 0'łepKu ucmopuu Hay'łH020

cmwm pyccK020 J1umepamypH020 J/3btKa

XVIII-XX 88., T.II, 4.2, IIepMb.

KoHbKOB B. l1., 2002, CM I1 KaK pe'łe8aJ1 cucmeMa, «M11p pyccKoro cnoBa», NQ5 ( 1 3).

KopM11n11u.hrna

M.A.,

200 I,

O

HeKomopbtX aKmu8HbtX npueMax 88eOeHWl 'ły:>1Co20

CJI08a 8 meKCmbl C08peMeHHOtl npecCbl. - PycCKULi J/3blK HQ py6e:>1Ce mblCJl'ł­

e11emuii, CaHKT-IleTep6ypr.

KopM11n11u.hrna

M.A.,

2003, CeMaHmtNecKu OCJIO:>KHeHHoe npocmoe npeOJIO:>KeHue 8

ycmHoii pe'łu, MocKBa.

HopMaH E.IO., 1998, I'pa.MMamu'łecKue uHH08at/uu 8 pyccKOM R3b1Ke, C8J13aHHb1e c

co4uMbHblMu npoi,eccaMu, «PyrncT11Ka», NQ I /2.

Economical Means of Conveying Information in Modern Media

The article focuses on different active means of compression of utterance and text, em­

ployed in modern newspapers writing on socio-political matters. This results in the infor­

mation in structurally sim ple sen ten ces being presented in condensed fonn with a heavier

load of meaning. It appears, that given the choi ce of means of conveying infonnation the

preference, as a rule, will be for the structurally simplest, reduced variants and at the same

time for the most expressive. The article analyses in detail one of such means - structural­

ly simple sentences whose nominative meaning is derived from severa! propositions.

These are called simple polypropositive sentences. Aiming at being closer to the addres­

see allows modem mass media to actively use colloquia! speech pattems characterised by

economy of expression. For instance, joumalists might substitute nominalised structures

with concrete proper names requiring the knowledge of context. The influence of col­

loquia! speech on the language of modem media is fett in the use ofcondensed attributive

structures resulting from the transfonnation of a predicative unit into an attributive word

combination. Such compressed structures make unusual, highly expressive and often me­

taphorical utterances, enhancing the impact on the reader.

The article also deals with reduced question-answer unities. It is the initial question

that is most often reduced and only the author's reaction to the potentia! opponent's

qu-505

(10)

-Stylistyka XIV

estion is given. As a rule, it is in the form of an ordinary disagreement masked as agre­

ement.

Authorising structures are also used. Instead of a full predicative unit naming the sour­

ce of infonnation and the way it was got, joumalists might opt for condensed structures

with deverbatives, that are included into the sentence as an introductory component.

Economically effective in the media are also precedent phenomena that allow to com­

press the text by references to the background knowledge of mass addressee. Metaphors

might also be included here as condensed comparisons. The article also analyses pragma­

tic functions of inverted commas which help to implicitly express objective and some su­

bjective meanings of the utterance and whole text passages.

Keywords:

modern media, economical means of conveying information, condensed in­

formation, simple polypropositive sentences, authorising structures, reduced questio­

n-answer unities, precedent phenomena, pragmatic fimctions of inverted commas.

[e-mail: margarita@info.sgu.ru]

506

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