Instruments of the Marketing Mix in Non-Governmental Organizations – the Results of Empirical Research

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INSTRUMENTS OF THE MARKETING MIX

IN NON-GOVERNMENTAL ORGANIZATIONS

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References

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%RUGHQ 1 + 7KH &RQFHSW RI WKH 0DUNHWLQ 0L[ Journal of Advertising Research5HWULHYHGIURPKWWSZZZJXLOODXPHQLFDLVHFRPZSFRQWHQW XSORDGV%RUGHQB7KHFRQFHSWRIPDUNHWLQJPL[SGI %UDVVLQJWRQ) 3HWWLWW6Principles of marketingQGHG+DUORZ

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