Status of the Family within the Media Market.

Status rodziny w kontekście rynku medialnego. Przyczynek do dyskusji o etyce mediów

Artykuł opublikowany w „Annales. Etyka w życiu gospodarczym” 2014, vol. 17, nr 2, s. 19-40 Wydawnictwo Uniwersytetu Łódzkiego

Stable URL: http://www.annalesonline.uni.lodz.pl/archiwum/2014/2014_2_michalski_19_40.pdf

Status of the Family within the Media Market. A Voice in the Discussion on Media Ethics

Source: ‘Annales. Ethics in Economic Life’ 2014, vol. 17, no. 2, pp. 19-40 Published by Lodz University Press

Stable URL: http://www.annalesonline.uni.lodz.pl/archiwum/2014/2014_2_michalski_19_40.pdf

© Copyright by Uniwersytet Łódzki, Łódź 2014

Annales. Etyka w życiu gospodarczym / Annales. Ethics in Economic Life 2014 Vol. 17, No. 2, May 2014, 19–40

Michał A. Michalski

Uniwersytet im. A. Mickiewicza w Poznaniu e-mail: mmichal@amu.edu.pl

Status of the Family within the Media Market.

A Voice in the Discussion on Media Ethics

This article discusses the question of the presence of the category of the family in the media, which most often operate as commercial enterprises these days.

At the same time the influence of media communication on the family is underlined. The analysis results in distinguishing between two ways of presenting and treating the family in media broadcasting. The first – objective – resembles the authentic nature and character of this basic social group, while the second – subjective – distorts the image and uses the category of the family as merely material for an producing media offer of any kind.

Among other issues, stress is put on the business model of media enterprises, which seriously influences the social communication character of mass media, which results, for example, in the transformation of information into a commodity and the media public into customers.

Keywords: family, media, ethics, business, market, individualistic and familial paradigm

JEL Classification: Z12