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Telematic as tool of services quality adaptation in terms of transport - forwarding - logistic market

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ęth INTERNATIONAL C O N FER EN C E POLITECHNIKI ŚLĄ SK IEJ 2005 TRANSPORT SYSTEM S T ELEM A T IC S TST’05 TRANSPORT z.59, nr kol. 1691

telematic, quality, services market, transport, shipping, logistic Janusz FIG U R A 1

T ELEM A T IC AS TO O L O F SERV ICES Q UALITY ADAPTATION IN TERM S O F TRANSPORT - FORWARDING - LO GISTIC M A R KET

Telematic is important tool o f shaping adaptation services quality in TRANSPORT-SHIPPING- LOGISTIC The purpose o f the project is to show chosen matters connected with use o f telematic solutions among Polish and German enterprises operating on car transport market. Results o f the survey are demonstrating that companies w hich are making use o f hitech telem atic solutions are better adjust to the conditions o f shipm ent-logistic market.

T EL E M A T Y K A JA K O N ARZĘD ZIE AD APTACJI JA K O ŚC I USŁUG W W ARUNKACH RYNKU TRANSPORTU - SP ED Y C JI - LO G ISTYK I

Telematyka jest istotnym narzędziem kształtowania adaptacji jakości usług w transporcie - spedycji - logistyce. C elem prezentowanego referatu jest prezentacja wybranych zagadnień dotyczących zastosowania rozwiązań telem atycznych wśród polskich i niem ieckich firm realizujących usługi transportem sam ochodowym . W yniki autorskich badań, w skazują iż przedsiębiorstwa, które stosują now oczesne rozwiązania telem atyczne lepiej adaptują się do warunków rynku transportu - spedycji - logistyki.

1. IN TR O D UC TIO N

Modem car transport enterprises which are working on international TRANSPORT- SHIPPING-LOGISTIC market are forced to adapt their services quality to need o f their customers. Adaptation o f services quality to need o f customers requires use o f adequate technologies and on the other hand it should take in to account economic attributes o f the enterprise realizing services on transport-shipment-market. Telematic and its uses have now multifarious implementation in international cargo transport. But the very first purpose o f telematic is to enable increasing services quality. The ranger o f the transport telematic is defined by use o f teleinformatics technologies in administration o f transport systems.

Possibility to gain information on-line about the run o f service especially in international transport-shipping-logistic and its informatics data processing is exhibition brand new vistas.

Possibility o f m obility shaping o f transport through the optimization their lading and

Chair o f Transport, U niversity o f Econom ics in K atowice, 1 Maja 4 7 ,4 0 - 2 8 7 K atowice, Poland;

P one: + 32/2577350, janusz.figura@ neostrada.pl

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98 Janusz FIGURA uploading on the one side and planning o f the cargo move on the other side is causing better their interaction. Possibilities o f modem telematic and their influence on the services quality in transport-shipping-logistic market is only the one side. Other side is the level o f used telematic systems. Implementation o f modem telematic systems is progressing very slowly mainly because o f high cost. Despite, in practice there are many different ways to decrease costs among participants o f the international economic exchange. Expected benefits o f telematic use are lower, despite in long term costs amortization o f teleinformatic system are possible among transport companies is possible. Results from the market researches are telling us that despite o f high cost which are connected with implementation o f teleinformatic systems the number o f user on the side o f transport-shipment-logistic and customers is increasing

Telematical systems which are shaping services quality adaptation in modem conditions on the Transport-shipping-logistic market are affected with:

Control o f the moves on the way o f the transport;

- Control o f the stream o f transport In chain;

Taking carriage fee;

Taking information about ability o f transport realization.

Control o f the moves on the way o f the transport is actually navigating by road signs and traffic lights. A t present there are researches about possibility to forward information about speed lim its or automatic gab between car which is driving ahead. The most dynamic is developing o f the systems succoring management o f transport services and the driver worker.

These systems are using relatively easy rule o f working. Transmitter from car is sending signal, which is receive by the system satellite, satellite is defining position and forwarding information to the headquarter, there signal is decode and the transport is locate on the map.

Information about position o f the transport can be send to customer “ on-line” . For the customer are important such resolution which allows receiving important information like:

deadline o f delivery, cost, speed, safety, fle x ib ility , or condition o f the cargo. For the enterprise from the transport-shipping-logistic market information about position o f the transport between place o f lading and uploading are insufficient. Transport-shipping-logistic companies have bigger and bigger demand against teleinformatic systems. To increase their services quality to be bigger competitor on the market. Despite o f using standard solutions in range o f receiving data in teleinformatic systems there is tendency to making solution individual. Differences are consequential o f various needs in range o f services quality. One of the biggest growths is mostly global positioning system. This system is using radio data system, traffic message channel - RDS - TM C , mobile phones or internet. New and better and better possibilities give us individual way pointing by Personal D igital Assistant.

2. CHOSEN SCORE RESEARCH

Researches led since 1998 year by author among 200 selected Polish and German companies o f transport market working in conditions o f the transport-shipping-logistic market are focused on the matter o f shaping quality services in this economic sector. The issue of researches where problems connected w ith telematic and it influence on the realize quality services. Range o f the use o f telematic in randomly chosen group o f Polish and German car transport companies w orking in sector o f transport-shipping-logistic is focused on following technologies: internet, cell phone network, GPS, RDS, and TMS. In research were used

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99 questionnaire as base technical research. Measurements were made w ith help L ike rt scale.

Main issue include in the research:

- Identification o f telematic Technologies In sector o f transport-shipping-logistic;

- Influence o f the telematic Technologies on the quality service In sector o f transport-shipping-logistic;

- The structure o f influence telematic Technologies on attributes quality services in sector transport-shipping-logistic;

- Quality o f the telematic Technologies development direction in sector o f transport- shipping-logistic;

Most indication connected with telematic Technologies on sector o f transport-shipping- logistic were on Internet -42%, next GSM -29% and GPS -21%, RDS - TM C - 8% - Fig. 1.

RDS-TMC 8%

GSM 29 %

Fig. 1. Structure o f nailed telematic Technologies in German and Polish transport-shipping-logistic companies Source: personal elaboration

In respondent opinion biggest influence on services quality in sector o f transport- shipping-logistic has: Internet - 78%, GSM -72%, GPS - 48%, but systems o f radio connection have neutral influence T M C -24% - Fig.2. So appreciable share o f Internet and GSM technology on transport-shipping-logistic market M ay also be noticed as goof integration o f this two technologies, but this involve furthermore researches

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100 Janusz FIGURA

Fig.2. Influence o f Chosen telematic Technologies among Polish and German transport-shipping-logistic companies on services quality

Source: personal elaboration

Structure o f telematic Technologies influence on attributes o f quality services in sector o f transport-shipping-logistic is one more item in led researches. The issue o f the researches is chosen group o f attributes like: complex, deadline delivery, cheapness, planning, flexibility, dependable, safety, speed, accessible indiscrimination. The Biggest influence telematic technologies on quality services in sector transport-shipping-logistic have:

- deadline delivery cheapness planning fle x ib ility complex safety

B ig influence In case o f such attributes as:

- accessibility dependable - Speed

- In d iscrim in a tio n -F ig .3 .

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delivery

safety

Fig.3. Dynamic o f influence o f telematic technologies on Chosen attributes o f quality services in appraisal o f German and Polish transport-shipping-logistic companies

Source: personal elaboration

Last one from the showed piece o f researches, are postulates o f quality services relevant telematic technologies said by customers o f transport-shipping-logistic sector.

During led researches there were isolate follow ing postulates:

- Cost o f implementation and exploitation;

- Integration o f telematic systems;

- F lexibility o f telematic systems;

- Data safety;

- Managing o f the transformation cargo process;

- Making individual telematic technology solution;

- Making compatible telematic technologies solutions;

Most o f the isolate postulates during researches have sense the biggest or big; there are no postulates in neutral or negative sense - Fig.4.

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102 Janusz FIGURA

Compatible making telematic technologies

Indywidual making telematic technology

Managing of the transformation cargo proces

Data safety

Flexibility of telelmatic technologies

Integration of telematic systems

Cost implementation and exploatation

0

Fig.4. Postulates o f quality services relevant telematic Technologies said by German and Polish customers o f transport-shipping-logistic sector

Source: personal elaboration

Influence o f the telematic on the quality o f realizing services in transport-shipping' logistic sector concern m ainly integration and fle x ib ility o f systems which are in use in wa) which customers require. Creation o f flexible system has to be connected w ith various desirability like voice, move, and data along w ith management. Nowadays technologies which can carry hard benchmark o f fle x ib ility , efficient and safety o f sending and receiving data are A T M - Asynchronous Transfer Mode and networks w ith protocol MPLS • M ultiprotocol Label Switching which are carrying data witch protocol IP - Internet Protocol.

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103

3. S U M M A R Y

The use of telematic triggered in recent years to improve quality o f realized services especially in transport-shipping-logistic sector. The biggest advancement in range of customers’ quality services is possibility to on-line location of cargo, transports and possibility to planning deliveries. This allows updating data about transport. Train Management let us mainly to decrease costs of exploitation and analyze them.

Communication with truck driver gives possibility to forward delivery order and to adjust to customers need in case of deadline, cost, and some changes in place of delivery etc. To reach highest level in services quality in market of transport-shipping-logistic is possibly mostly with help telematic. Smaller and smaller is level of weak services bid and realized for customer.

B IB LIO G R A P H Y

[1] BRDULAK H.: Od spedycji do e-biznesu. Raport logistyka. Businessman Magazine 2000, nr 6.

[2] Elektroniczna Gospodarka w Polsce Raport 2002. Praca zbiorowa pod redakcją SZ Y SZ K I G. Biblioteka Logistyka. Poznań 2003.

[3] LISIECKA K.: Kreowanie jakości. Uwarunkowania. Strategie. Techniki. Prace Naukowe Akademii Ekonomicznej im. Karola Adamieckiego. Katowice 2002.

[4] Logistyka on - line. Zarządzanie łańcuchem dostaw w dobie gospodarki elektronicznej. Praca zbiorowa pod redakcją RUTK O W SK IEGO K. Polskie Wydawnictwo Ekonomiczne. Warszawa 2002.

[5] SO ŁTYSIK M.: Zarządzanie logistyczne. Akademia Ekonomiczna. Katowice 2003.

Reviewer: Ph. D. Grzegorz Dydkowski

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