ISSN 2544-7068
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(2) ʹͷͶͶǦͲͺ. BEZPIECZNY. .
(3) No 2(71) 2018. ISSN 2544-7068. BEZPIECZNY. SAFE BANK.
(4) SAFE BANK ͳͻͻǤ
(5) ϐ ǡ Ǥ. EDITORIAL OFFICE Ǥ Ñ Ȃ ǤÏ
(6) Ǧ Ǥ Ñ Ǥ Ǥ Ǥ ÑǦÏ ĂÑȂ SCIENTIFIC AND PROGRAMME COUNCIL Ȃ ¦ Ǥ ǤǦ Ǥ Ǥ Ǥ ǤÏ Ï ǤÏ Dz dzǤ ϐ . EDITOR PUBLISHER ǤǤ
(7) Ͷ ͲͲǦͷͶ SECRETARY ĂÑ ǣʹʹͷͺ͵Ͳͺͺ ǦǣǤ̷Ǥ.
(8) ʹȋͳȌʹͲͳͺ
(9) ǣͳͲǤʹ͵ͷͶȀǤͷǤʹǤͳǤʹͲͳͺ. Marcin Idzik*. . Abstract ϐ ǡǦ ϐ ǯ Ǥ Ǧ Ǥ Ǧ Ǥ Ǧ Ȁ Ǥ Ǥ ǣǦ Ǧ ȋͳΨȌǡȋͶͺΨȌǡ Ǧȋ͵ͲΨȌǡȋΨȌǤ ȋȌǤ ǤǦ ϐ
(10) ǡα͵ͲͲͲǤ Key words: ǡǡ ϐ ǡ . 1. Introduction
(11) ʹͲͳǡ ǡǡ ͵ͺȄȀȏǥ ʹͲͳȐǤǡ ϐ ǯ Ǥ ͵ͺΨ ǯǡ͵ͶΨ ȏǥʹͲͳȐǤ ͵ͳΨ ȗ.
(12) ǡ ȋ. ȌǤ. ͻ.
(13) ʹȋͳȌʹͲͳͺ. . ǣ͵ͶΨǡʹͶΨȄ ǡ ͻΨ ȏ ʹͲͳȐǤ ǡ ǡ Ǥ ǡ ǡ ǡǤ ǡ ǡǡ ȏͳͻͻͷȐǤ ȏʹͲͲȐǡ ǡǣ ǡǡ ǡ ǡ ǡǦ ǡ ǡ Ǥ ϐ ϐ Ǥ Ǥ ϐ ȏ ʹͲͳ͵ǡ ǡ ǡʹͲͳͷȐǤ ǡǡ ȏ ǡ ǡʹͲͳͶȐǤ ǡ ʹͷǡ ʹͲͳǡ ϐ ǣ“High indications as regards the level of knowledge, experience in using the banking services and the ϔinancial competence of the customers have a very strong relation with the evaluations of the banks’ reputation, (…). The low indications as regards the reputation are accompanied by relatively low indications in terms of being interested in the information about banks, low level of ϔinancial knowledge and no motivation to expand it as well as using ϔinancial products only to a small extent”ȏǥʹͲͳȐǤ ϐ ϐ ǯ Ǥǡǣ Ǧ ǫ ϐ ǫ Ȁ ǫ ϐ ǡ Ǥ. ͻ.
(14) ʹȋͳȌʹͲͳͺ. . 2. Research methodology ϐ ǡ ȏÏ ʹͲͲǡǡʹͲͲͺȐǤ Dz dz ǡ ǡ Ǥ ǯ Dz dzDzbroadskills based on knowledge, experience, values and inclinations gained as a result of educational inϔluencesdzȏ ǥ ʹͲͲʹȐǤ
(15) ǡ ͳͺǡ ʹͲͲǡ Dz dz ϐ ǡ ȏ ǥʹͲͲȐǤ ϐ
(16) ȋ
(17) Ȍ ǡ Dza combination of awareness, knowledge, skills, attitudes and behavior necessary to make ϔinancial decisions and leading to reaching individual ϔinancial well-beingdz ȏǥʹͲͳͳȐǤ Ǧǡ
(18) ǡDzCompetence is deϔined as integrated usage of knowledge, skills, values, experiences, contacts, external sources of knowledge and tools for solving problems, carrying out different types of activities or coping in a given situation”ȏ ǡʹͲͲͶȐǤ
(19) Ǥ ϐǣ ǡǡϐ ǡ Ǥ Ǥ
(20) ͳʹǤ ͳͺ ͶǤ ͳͻͶǤ ϐ
(21) ǡ α͵ͲͲͲǤ ǡ ǡǤ ͶǤͷȏǡʹͲͲͺȐǤ. ʹǤͳǤ ͳͻͷ Dz ϐ dz ȏ ͳͻͷȐǤ
(22) ǡ Ǥ ϐ Ǥ ϐ Ǥ . ͻͺ.
(23) . ʹȋͳȌʹͲͳͺ. ǡϐ Ǥ
(24) ϐ Ǥ ȋȌǤ
(25) ǡ ϐ ǡ ȋȌǤ ϐ Ǥ ǣ ϐ ǡǯǯǡ ǡ ǯ Ǥ ǡ ǣ ǯ ǡǦǯǡ ǡ ǤȌǤ
(26) ǡ Ǥ Ǥ ȋȌ Ȅ Ǥ Ǣ ǡǡ ϐ ȏͳͻͺͻǢʹͲͲͷǢǤʹͲͲͶȐǤ ǡǣ ȏ ʹͲͲ͵ȐǤ Ǥ Ǥ Ǥǡ Ǥ k i n Ǥ i ǡc Ǣǡ c ȏǡʹͲͲͷȐǤ Ǥ ȋͳȌȏǡʹͲͲ͵ǢʹͲͲȐǣ . f (y i z i) = / Kx = 1 P (x z i) f (y i z i) =. K. / P (x. x=1. z i). H. %. h=1. f (y ih x, z i) . ȋͳȌ. ǣ yiȂȋ Ȍǡ ziȂȋ Ȍǡ xȂ ȋͳȌǤ. ͻͻ.
(27) . ʹȋͳȌʹͲͳͺ. ȏ ʹͲͲ͵ǡʹͲͲʹȐǤ ǣ pred. f (y i z cov i , zi. T. ) = / Kx = 1 P (x z icov) % f (y it x, z it ) t=1. pred. ȋʹȌ. ǣ yiȂȋ Ȍǡ zicovȂȋ Ȍǡ zipredȂȋ Ȍǡ xȂ ȋͳȌǤ
(28) ǡ ǦȂȋȌ Ǥǡ Ǥ ȋʹȌǤ Ǧ ϐȏǡʹͲͲǡϐǡ ʹͲͲȐǤ
(29) ǡ ǡ ϐ Ǣ ǡ ȏǡ ʹͲͲʹȐǤ Ǥ ȋ Ȍ ȏͳͻͺȐǣȋ
(30) Ȍȋ͵Ȍǡȋ
(31) ȌȋͶȌ ȋ
(32) Ȍ ȋ ͷȌǤ ǡ Ǥ
(33) ǡ
(34) Ǥ ȏͳͻͺȐǤ ȋAICȌǣ . AICαȂʹlnȋLȌ + ʹp. ȋ͵Ȍ.
(35) ȋ
(36) Ȍǣ . BCIαȂʹlnȋLȌ + p ȗlnȋNȌ. ȋͶȌ. ͳͲͲ.
(37) . ʹȋͳȌʹͲͳͺ. ȋCAICȌǣ . CAIC αȂʹlnȋLȌΪpȗȋͳΪlnȋNȌȌ. ȋͷȌ. ǣ lnȋLȌȂ ǡ p – ǡ N ȂǤ. 3. Social determinants of the evaluation of the banks ϐ Ǥ
(38) ǡ ϐ ǡ Ǧ ȏÑǡÑǡÏ ÑʹͲͲȐǤ ϐ Ǧ ǡǡ ȏÏǥʹͲͲͷȐǤ ǡ ϐ ϐ ǯ Ǥ Ǧ ϐ ȏʹͲͲͲȐǤ
(39) ǡ ǡ ϐ Ǥ ϐ ϐ ϐ ȏ¦ǥʹͲͲͲȐǤ ǯ Ǧ ǡ ǣ ǡ ǡ ǡ ǯ ȏʹͲͲͷȐǤ ǡ Ǧ ǯ Ǥ
(40) ʹͲͳͷ αͻͲͲ Ǧ ϐ ȏ
(41) ǡ ʹͲͳȐǡ ϐ ǦǤ ǯ ȏ ǥ ʹͲͳȐǤ
(42) ǡ ȋ͵ Ȍ ʹͲȂʹͻǤ
(43) ϐ ͳͲǦ ǡ ϐ ʹͻȂ͵ͳȋ ϐ ȌǤ . ͳͲͳ.
(44) ʹȋͳȌʹͲͳͺ. . ǡ
(45) ʹͲͳ͵Ǥ
(46) ͵ʹ ǡ ʹͻ Ǧ ǡ Ȅʹ ǡ Ȅ͵ͳ Ǥ ϐ Ǥ ǡ ȋ
(47) ȄʹͲ Ȍǡ Ȅʹͺ ǡ Ȅʹͻ ǡ Ȅ͵ʹ ǡ Ȅ͵͵ ǡ Ȅ͵ͶǡȄ͵ͷȋͳȌǤ
(48) ǡ ϐ Ǥ Ǧ ǡ
(49) ͳʹǤ
(50) ǯ ǡ ͶͲͲͲǡ ǯ Ǥ
(51) ͶͲͲͲǡ ϐ ǯǤ ǡ ϐ ʹͲͲ Ǥ
(52) ǡ ǡ ʹͲʹͲǦͷͲ Ǥ Ǧ ǡ Ǥ Ǧ ȏʹͲͲͷȐ Ǧ ǡʹ͵Ψ Ǧ ǡ͵ͻΨǦ ǡ͵ͺΨ Ǧ Ǥ
(53) ǡ
(54) Ǧ ͶǤ
(55) Ǧ Ͷͳǡ Ǧ ǡ
(56) ʹͻ ȋʹȌǤ ϐ ǯ Ǧ Ǥ Ǧǡ Ǧ ǯǤ ȏʹͲͳȐ Ǥ Ǧ ϐ Ǥ ǯ Ǣ ǡDzϐ dz ǯȏ ʹͲͲȐǤ . ͳͲʹ.
(57) . ʹȋͳȌʹͲͳͺ. Ǧ ȏ ʹͲͳǡǡȐǤ Ǧ Ǧ ϐ ǯ Ǥ
(58) ȏʹͲͲȐ ϐ Ǧ Ǥ ǡǣ ǡ ǯ ǡ ǡ ǡ ǡǦ ǡ Ǥ ǯ Ǥ
(59) ȏʹͲͲͺȐǡ ǡ ǡǦǡǦ ǡ Ǥ Ȁ Ǧ ϐ ȏ ʹͲͲȐǤ ȏʹͲͳͷȐ ǡ ϐ Ǥ Ǥ
(60) Ǧ Ǥ ϐ Ǥ. Diagram 1. TRiM Index value of the banks by profession. Diagram 2. TRiM Index value of the banks by groups of socio-economic status of the consumer. 50 40 30 20. 20. 25. 27. 28. 29. 32. 33. 34. 35. 10 Student. Clerk. Blue collar. Farmer. Entrepreneur. Senior citizen. Pensioner. Housewife. 0. TRI*M Reputation Index. 70. 60. Unemployed. TRI*M Reputation Index. 70. 60 50. 47 41. 40 30. 29. 20 10 0 Low. Medium. High. Socio-economic status. ǣ ʹͲͳȋ Ȍǡǡ Ǥ. ͳͲ͵.
(61) . ʹȋͳȌʹͲͳͺ. ǯ ϐ ǡ ϐ ϐ ǡ ϐ
(62) Ǥ ǯǤ
(63) ʹ Ǥ
(64) ͵Ͷ Ͷ ǡ ͷͺ ȋ͵ȌǤ ϐ ǡ ϐ ǡ
(65) ȋͶȌǤ
(66) ϐ ǡ
(67) ͵ͳ͵ͷ ǡϐ ͳǤ. 70 60 50 40 30 20 10 0. Diagram 4. TRiM Index value of the banks by the scope of using the ϐinancial services 70. 47 34 27. Very Low. Low. Medium. High. Knowledge about economy, country's economics, banking services. 61. 60. 58. TRI*M Index. TRI*M Index. Diagram 3. TRiM Index value by consumer’s economic knowledge. 50. 45. 40 30. 31. 35. 20 10 0 Minimal. Low. Medium. High. Scope of using the inancial services. ǣ ʹͲͳȋ Ȍǡǡ Ǥ. ȋ ǣ ǡ ϐ ǡ ϐ Ȍ
(68) ʹͷ ǡ ͷ Ǥ ǡ ϐ ǡ ǯ ȏ ʹͲͳǡǡȐǤ ǡ Ǧ Ǥ . ͳͲͶ.
(69) . ʹȋͳȌʹͲͳͺ. ǯ Ǥ Ǧϐ ȋʹ͵ΨȌ Ǧ Ǥ ͳΨ ǡȋ ͶΨ ȌǤǡ Ǧ ǡͳΨ ͳͶΨ Ǥ
(70) Ǧ ǡ ͷΨ ʹͻΨ ǡ ͳ͵Ψ ͷΨ Ǥ Ȁ Ǧ ǡ Ǥ ǡ ϐ ǡ ǡ Ȁ ϐ Ǣ ǡ Ǥ ͶǤͷ Ǧ Ǣǡǡ Ǥ
(71) ͻǤ͵ Ǧ ǡͺǤ͵ Ǧ ȏ Ïǡ
(72) ʹͲͳȐǤ. High. TRiM 45 pts. 5%. TRiM 48 pts. 7%. TRiM 56 pts. 4%. Medium. TRiM 45 pts. 4%. TRiM 47 pts. 6%. TRiM 52 pts. 5%. Low. Knowledge and interest in the information about economics, country's economy, inancial services. Diagram 5. TRiM Index of the banks, consumer’s economic competence by groups of socio-economic status. TRiM 32 pts. 29%. TRiM 41 pts. 26%. TRiM 43 pts. 14%. Low. Medium. High. Socio-economic status. ǣ Ïǡ
(73) ȏʹͲͳȐǣ ʹͲͳȋ ȌǡǡǤ.
(74)
(75) ǥȏʹͲͲͷȐǡ ϐ ǡ ǡ ϐ Ǥ ǯǤǤǤ ȏʹͲͳͲȐ . ͳͲͷ.
(76) . ʹȋͳȌʹͲͳͺ. ϐ ϐ Ǥǡ ǥ ȏʹͲͳͳȐ Ǥ. 4. Application of the latent class analysis in typological classiϐication of the Polish society by ϐinancial competence Ǧ ǡ Ǥ
(77) ϐ Ǥ ǡ ǡ ǡ ǡ ǡ ȏ ǡʹͲͲͶǡǥʹͲͳͳȐǤ ǡ ͳʹ ǣ ͳǤ ǡ ʹǤ ǡ ͵Ǥ ǡͶǤϐ ǡͷǤ ϐ ǡǤ ǡ Ǥ ǡ ͺǤ ϐ ǡͻǤ
(78) ǡͳͲǤϐ ǡ ǡͳͳǤǡ ͳʹǤ Ǥ ǣʹͲͳ ȋ
(79) ȌǤ Table 1. Selected criteria of ϐitting the latent class model.
(80) ȋ ϐ
(81) Ǧ Ȍ. .
(82) ȋ
(83) Ǧ Ȍ.
(84) ȋ
(85) Ȍ. ʹ. ͳͻ͵ͳͺǤ. ͳͻͳͻͷǤʹ. ͳͻ͵ͶͺǤ. ͲǤͳͻͷͶ. ͵. ͳͺͻͳͺǤͶ. ͳͺͻͳǤͳ͵. ͳͺͻͶͻǤͶ. ͲǤͳʹ͵ͺ. Ͷ. ͳͺͺͶǤͻͷ. ͳͺͳǤ͵͵. ͳͺͺͻǤͻͷ. ͲǤͳͲͶͶ. ͷ. ͳͺͺͳǤ͵. ͳͺʹͷǤ͵. ͳͺͺͻͶǤ͵. ͲǤʹ͵ͲͶ. ǣ ʹͲͳǡǡʹͲͳǤ. ͳͲ.
(86) . ʹȋͳȌʹͲͳͺ. ǡ ȋ Ȍ ϐ Ǥ ϐ ȋͳȌǤ
(87)
(88) ϐ Ǥ
(89)
(90) ϐ ȋͳȌǤ ϐ ͲǤͳͲͶͶǡ ǡ Ǥp ͲǤͲͷ Ǥ ͶǦ Ǥ ϐ Ǥ ͳʹ ǡ ȋȌ ϐǡ ϐ Ǥ Ǧ ǡ ȋȌǤǯ ǡ
(91) ʹͷϐǡ ͵ ǡͶͷͷǤ Diagram 6. Typological classiϐication of the Polish society by ϐinancial competence % 60. 57 45. 40. 40. 37. 30. 30 20 10. 60 50. 50. 25 48%. 20. 30%. 10. 17% 6%. 0 Segment 1. Segment 2 Consumer segments. Segment 3. –. Segment 4. TRIM Index. ǣ ʹͲͳǡǡʹͲͳǤ. ͳȄDzǦ dz ͳͺΨ Ǥ
(92) ǤȋͺͳΨȌ ȋ͵ͶΨȌȋͶΨȌ ǡ ͺͻΨǯ Ǥ
(93) ȋͻͺΨȌ ǡ ͻͻΨ Ǥ ȋʹΨȌϐ Ǥ ǡ ͲǤͶ ȋ ȌǤȋͷͺΨȌ . ͳͲ.
(94) ʹȋͳȌʹͲͳͺ. . Ǥ ǡ ͶͶΨ ϐ ǡͳΨ ϐ Ǥ
(95) Ǧ ʹʹȋʹͷΨȌͲȋͶͷΨȌǢ ȋʹ͵ΨȌǡ ȋʹ͵ΨȌǡ ȋʹͻΨȌǤͶͶΨ ʹͲȋͳͶΨȌǤ ȋͶͷΨȌ
(96) Ǣǡǡ͵ͶΨ
(97) Ǥ ʹȄDzdz ͶͺΨ Ǥ
(98) Ǥ ȋͷͳΨȌ ȋ͵ʹΨȌȋͳͻΨȌ ϐ ǢͻΨ ǤͷΨ ǡͻΨ Ǥ ǡ ʹǤ͵ ȋ ȌǤȋʹΨȌ Ǥ Ͷ͵Ψ ϐ ǡΨϐ Ǥ
(99) Ǧ ʹʹȋʹʹΨȌǡʹ͵Ȃ͵ͷȋʹʹΨȌ ͵ȂͶȋʹͳΨȌǡ ȋ͵ʹΨȌǡϐ Ǧ ȋͶͳΨȌǤ͵Ψ ʹͲǤȋͳͶΨȌǤ ȋͶͺΨȌ
(100) ǢǡǡʹͳΨ
(101) Ǥ ͵ȄDz Ǧdz ͵ͲΨ Ǥ
(102) ǤȋʹͳΨȌ ȋͳͺΨȌȋ͵ΨȌ ϐ ǡͷΨ ǤͳͶΨ ǡϐ ǡͻʹΨ Ǥϐ Ǥ ǡͶǤ͵ ȋ ȌǤȋͷͷΨȌ ǤǡͶͺΨ ϐ ǡͷͻΨ ϐ Ǥ
(103) Ǧ ͶͺȂͷͺȋʹͺΨȌǡ͵ȂͶȋʹͶΨȌʹ͵Ȃ͵ͷȋʹ͵ΨȌǢϐ Ǧ ȋͶͶΨȌǡ ȋͳͺΨȌ ȋʹʹΨȌǤ ͵͵Ψ ʹͲȋͳͳΨȌǡͳΨ ͷͲͲǤ ǦȋͲΨȌ
(104) Ǥ. ͳͲͺ.
(105) ʹȋͳȌʹͲͳͺ. . ͶȄDzdz Ψ Ǥ
(106) ǤȋΨȌ ȋǤͷΨȌȋͲǤͷΨȌ ϐ ǡ ͶͺΨ Ǥ ͵ʹΨ ǡ ϐ ǡʹͲΨ Ǥϐ Ǥ ȋͷͲΨȌ Ǥ ʹΨ ϐ Ǥ ǡǡʹ ȋ Ȍǡ ͵Ψ ϐ Ǥ
(107) Ǧ ͵ȂͶȋ͵ΨȌǡͶͺȂͷͺȋʹͶΨȌʹ͵Ȃ͵ͷȋͳΨȌǢϐ ȋ͵ͷΨȌ ȋʹͻΨȌǤ ʹ͵ΨʹͳȂͷͲȋʹͲΨȌǡ ͳͺΨ ͷͲͲǤǦ ȋ͵ΨȌ
(108) Ǥ. 5. Summary ϐ ϐ ϐǤ ϐ Ǥ ǯǤ ϐ Ǥ Ǥ Ǧ ϐ Ǥ Ǧ Ǥ Ǥ Ǥ Ǧ Ǧ ǯ Ǥ. ͳͲͻ.
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