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Otoczenie spoáeczno-kulturowe (S):
– powszechnie uznawane wartoĞci – postawy spoáeczne
–
wzorce konsumpcji Otoczenie technologiczne (T):– postĊp technologiczny – wynalazki, patenty – know-how
Otoczenie ekonomiczne (E):
– tempo wzrostu PKB – poziom inflacji – stopa bezrobocia – inne
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