Struktura asortymentowa oraz zmiany poziomu spożycia masła i tłuszczów roślinnych w Polsce

Pełen tekst

(1)Zeszyty Naukowe nr. 841. 2010. Uniwersytetu Ekonomicznego w Krakowie. /LGLD2VWDV] Katedra Chemii Ogólnej. (OŧELHWD.RQGUDWRZLF]3LHWUXV]ND Katedra Chemii Ogólnej. 6WUXNWXUDDVRUW\PHQWRZD RUD]]PLDQ\SR]LRPXVSRŧ\FLDPDVãD LWãXV]F]yZURŋOLQQ\FKZ3ROVFH 1. Wprowadzenie 5DFMRQDOQHRGŧ\ZLDQLHVLĕMHVWMHGQ\P]SRGVWDZRZ\FKZDUXQNyZSUDZLGãR ZHJRIXQNFMRQRZDQLDRUJDQL]PXF]ãRZLHND5RODWãXV]F]yZZŧ\ZLHQLX]DUyZQR ]GURZHJRMDNLFKRUHJRF]ãRZLHNDMHVWV]F]HJyOQLHZDŧQD]HZ]JOĕGXQDSURIL ODNW\NĕLOHF]HQLHVFKRU]HĸXNãDGXNUćŧHQLD7ãXV]F]HLVXEVWDQFMHLPWRZDU]\ V]ćFHWDNLHMDNQLHQDV\FRQHNZDV\WãXV]F]RZH 11.7

(2) ZLWDPLQ\UR]SXV]F]DOQH ZWãXV]F]DFKF]\VWHUROHPDMćV]F]HJyOQLHLVWRWQH]QDF]HQLHGOD]GURZLDF]ãRZLHND ŊZLDWRZD2UJDQL]DFMD=GURZLD]DOHFDRJUDQLF]HQLHVSRŧ\FLDWãXV]F]yZ]ZLHU]ĕ F\FKDQDZHWFDãNRZLWćLFKHOLPLQDFMĕ]GLHW\-HGQRF]HŋQLHSURSRQXMH]ZLĕNV]HQLH VSRŧ\FLDROHMyZURŋOLQQ\FK]ZãDV]F]DERJDW\FKZNZDVƠOLQROHQRZ\RUD]]PQLHM V]HQLHVSRŧ\FLDSURGXNWyZWãXV]F]RZ\FKXZRGRUQLRQ\FK]XZDJLQDPRŧOLZRŋþ Z\VWĕSRZDQLDZQLFKQLHNRU]\VWQ\FKGOD]GURZLDL]RPHUyZWUDQV=WHJRZ]JOĕGX UR]ZDŧDQHVćSURSR]\FMH]QDNRZDQLDŧ\ZQRŋFLSU]H]SRGDZDQLH]DZDUWRŋFLW\FK L]RPHUyZQDRSDNRZDQLDFKSURGXNWyZ>@ :UD]]]DOHFHQLDPLŧ\ZLHQLRZ\PLZFLćJXRVWDWQLFKODW]PLHQLDãVLĕWDNŧH PRGHOSLUDPLG\ŧ\ZLHQLD=QDOD]ãRWRRGELFLHUyZQLHŧZ3ROVFHJG]LH]GHF\ GRZDQLHVSDGãRVSRŧ\FLHWãXV]F]yZ]ZLHU]ĕF\FKDZ]URVãRVSRŧ\FLHWãXV]F]yZ URŋOLQQ\FKPLQROHMyZLPDUJDU\Q1DU\QNXROHMyZGRPLQXMHROHMU]HSDNRZ\.

(3) 66. /LGLD2VWDV](OŧELHWD.RQGUDWRZLF]3LHWUXV]ND. RERNVRMRZHJRVãRQHF]QLNRZHJRLROLZ\]ROLZHN3URGXNW\WãXV]F]RZHFKDUDN WHU\]XMćVLĕZ\VRNćMDNRŋFLćNWyUHMSR]LRPJZDUDQWXMHSURGXFHQW>@ 2GNLONXQDVWXODWVSRŧ\FLHPDUJDU\QXWU]\PXMHVLĕQDZ\VRNLP RN

(4) QLH]PLHQLDMćF\P VLĕ SR]LRPLH SU]HNUDF]DMćF\P ]QDF]QLH VSRŧ\FLH PDVãD :RNUHVLH²VSRŧ\FLHPDUJDU\QSU]HZ\ŧV]DãRSUDZLHNURWQLHVSRŧ\FLH PDVãD:SyťQLHMV]\FKODWDFKVWRVXQHNWHQXOHJã]PQLHMV]HQLX2EHFQLHPDUJD U\Q\LROHMHSRNU\ZDMćRNSRS\WXQDWãXV]F]HURŋOLQQHZSRUyZQDQLX] QDSRF]ćWNXODW5RF]QLHZ3ROVFHVSU]HGDMHVLĕRNPOQWRQPDUJDU\Q >@ 3URGXNFMDWïXV]F]öZ 3U]HP\VãWãXV]F]RZ\Z3ROVFH]QDMGXMHVLĕZF]RãyZFHUR]ZLMDMćFHJRVLĕ G\QDPLF]QLHSU]HWZyUVWZDUROQRVSRŧ\ZF]HJRDSURGXNFMDURŋOLQQ\FKWãXV]F]yZ MDGDOQ\FKMHVWMHGQ\P]QDMV]\EFLHMUR]ZLMDMćF\FKVLĕMHJRG]LDãyZ3RWHQFMDãSU]H WZyUF]\SU]HP\VãXROHMDUVNLHJRMHVW]EOLŧRQ\GRSR]LRPXZNUDMDFK]DFKRGQLFK :\VRNDSURGXNFMDROHMyZLSURGXNWyZWãXV]F]RZ\FKMHVWVSRZRGRZDQDV]\ENLP Z]URVWHPLFKNRQVXPSFML>@ 3URGXFHQFL WãXV]F]yZ URŋOLQQ\FK NRQNXUXMć QLH W\ONR PLĕG]\ VREć DOH WHŧ]LQQ\PLVHNWRUDPLSU]HP\VãXVSRŧ\ZF]HJRQSPOHF]DUVNLP0DVãRMHVW SURGXNWHP UyZQLH SRSXODUQ\P MDN ROHMH URŋOLQQH L PDUJDU\Q\ âćF]QLNLHP SURGXNFMLPOHF]DUVNLHMLWãXV]F]RZHMVćPLNV\F]\OLPLHV]DQNLNWyUHZHGãXJLFK SURGXFHQWyZPDMćãćF]\þGREUHFHFK\PDVãDLPDUJDU\Q\>@ 5R]ZyMU\QNXWãXV]F]yZURŋOLQQ\FKZ3ROVFHMHVWXZDUXQNRZDQ\LQWHQV\Z Q\PLG]LDãDQLDPLPDUNHWLQJRZ\PLSURGXFHQWyZZV]F]HJyOQRŋFLZJUXSLH SURGXNWyZWDĸV]\FK']LDãDQLRPW\PWRZDU]\V]\VSDGHNORMDOQRŋFLNRQVXPHQWyZ Z]JOĕGHPPDUHNSURGXNWyZWãXV]F]RZ\FKRUD]Z]URVWJUXS\NRQVXPHQWyZ NLHUXMćF\FKVLĕDVSHNWDPLHNRQRPLF]Q\PLZSRGHMPRZDQLXGHF\]MLR]DNXSLH 3RGVWDZRZ\PF]\QQLNLHPZSã\ZDMćF\PQDSRS\WSURGXNWyZWãXV]F]RZ\FKMHVW Z\VRNRŋþGRFKRGyZSU]HFLĕWQHJRNRQVXPHQWDLUHODFMHFHQRZH3RQDGWRZDŧQ\PL F]\QQLNDPLPDMćF\PLZSã\ZQDSRGHMPRZDQLHGHF\]MLR]DNXSLHWãXV]F]yZVć UHNODP\QRZ\FKSURGXNWyZGUREQHXSRPLQNLGRãćF]DQHGRSURGXNWyZRUD] SURPRFMH FHQRZH ZVSDUWH RGSRZLHGQLPL DNFMDPL LQIRUPDF\MQ\PL :HGãXJ GDQ\FK*ãyZQHJR8U]ĕGX6WDW\VW\F]QHJRVSRŧ\FLHZ3ROVFHZUWãXV]F]yZ URŋOLQQ\FKRJyãHPZ\QRVLãRW\VWRQZW\PROHMXU]HSDNRZHJR²W\V WRQVãRQHF]QLNRZHJR²W\VWRQLVRMRZHJR²W\VWRQ6SRŧ\FLHSR]RVWDã\FK WãXV]F]yZURŋOLQQ\FKZ\QRVLãRW\VWRQ>@ :LHONRŋþSURGXNFMLWãXV]F]yZURŋOLQQ\FKL]ZLHU]ĕF\FKQDŋZLHFLHZODWDFK ²²RUD]SURJQR]\QDODWD²SU]HGVWDZLRQRQDU\V 0RŧQD]XZDŧ\þZ\UDťQ\Z]URVWSURGXNFMLWãXV]F]yZ]DUyZQRURŋOLQQ\FKMDN.

(5) 67. Struktura asortymentowa oraz zmiany…. . . . POQWRQ. . . . . . . . . ² 2JyãHP. ² 7ãXV]F]HURŋOLQQH. ² 7ãXV]F]H]ZLHU]ĕFH. 5\V=PLDQDZLHONRŋFLSURGXNFMLWãXV]F]yZURŋOLQQ\FKL]ZLHU]ĕF\FKQDŋZLHFLH ŤUyGãRRSUDFRZDQLHZãDVQHQDSRGVWDZLH>@. L]ZLHU]ĕF\FK3U]\MPXMćFSR]LRPSURGXNFMLWãXV]F]yZRJyãHPZSLHUZV]\P DQDOL]RZDQ\PRNUHVLHMDNRREOLF]RQRSURFHQWRZ\Z]URVWLFKSURGXNFML ZQDVWĕSQ\FKRNUHVDFK:\QRV]ćRQHZODWDFK²LZODWDFK ²:]URVWSURJQR]RZDQHMSURGXNFMLZVWRVXQNXGRODW²SRZL QLHQZ\QLHŋþSU]\SXV]F]DOQLH:SU]HGVWDZLRQ\FKGDQ\FKQDQDMEOLŧV]HODWD QLHXZ]JOĕGQLRQRMHGQDNF]\QQLNyZHNRQRPLF]Q\FKZSã\ZDMćF\FK]DUyZQRQD SRS\WMDNLSRGDŧUyŧQ\FKJUXSŧ\ZQRŋFLRZ\FKZRNUHVLHNU\]\VXJRVSRGDUF]HJR :VND]XMćQDWRZVWĕSQHGDQH]ULSRF]ćWNXU>@ $QDOL]DVSRĝ\FLDWïXV]F]öZ :UD]]UR]ZRMHPZLHG]\RSRWU]HEDFKSRNDUPRZ\FKF]ãRZLHNDL]ZLć]NXMHJR ]GURZLD]HVSRVREHPRGŧ\ZLDQLD]PLHQLã\VLĕ]DOHFHQLDŧ\ZLHQLRZHZNLHUXQNX RJUDQLF]HQLDVSRŧ\FLDWãXV]F]yZ]ZLHU]ĕF\FK]Z\ãćF]HQLHPPDVãDL]ZLĕN V]HQLDNRQVXPSFMLROHMyZPLNVyZRUD]PDUJDU\QPLĕNNLFK3RQDGWRQDVWćSLãR SU]HVXQLHFLHWHMJUXS\ŧ\ZQRŋFLRZHM]ZLHU]FKRãNDSLUDPLG\ŧ\ZLHQLDGRF]ĕŋFL GROQHMFRSU]HGVWDZLRQRQDU\V >@ZZZSURPRFMD]GURZLDSOQRZDVWURQD ZLRSHWBWOXV]F]KWPO

(6) :RVWDWQLFKODWDFKVWUXNWXUDDVRUW\PHQWRZDVSRŧ\FLDWãXV]F]yZZ3ROVFH ]PLHQLDãDVLĕ3U]HSURZDG]RQHEDGDQLDU\QNXZVND]XMćŧHZODWDFK² ]GHF\GRZDQLHVSDGãRVSRŧ\FLHWãXV]F]yZ]ZLHU]ĕF\FKQDU]HF]Z]URVWXVSRŧ\FLD.

(7) 68. /LGLD2VWDV](OŧELHWD.RQGUDWRZLF]3LHWUXV]ND. WãXV]F]yZURŋOLQQ\FK²RGNJRVREĕGRNJRVREĕ'RUREVHUZRZDQR ZDKDQLDZVSRŧ\FLXUyŧQ\FKURG]DMyZWãXV]F]yZ>@. %LDã\U\ŧELDã\FKOHE ]LHPQLDNLPDNDURQ VãRGNRŋFL. &]HUZRQHPLĕVRPDVãR 8Ŧ<:$ý26=&=Ĕ'1,(. 1DELDãDOER&D ²UD]\G]LHQQLH. 0XOWLZLWDPLQD GODZLĕNV]RŋFL. 5\E\GUyEMDMND ²UD]\G]LHQQLH $ONRKROZXPLDUNR ZDQ\FKLORŋFLDFK FK\EDŧH QLHZVND]DQ\

(8). 2U]HFK\URŋOLQ\VWUćF]NRZH ²UD]\G]LHQQLH :DU]\ZD ZZLĕNV]RŋFL. 3URGXNW\SHãQR]LDUQLVWH ZLĕNV]Rŋþ SRVLãNyZ. 2ZRFH ²UD]\ G]LHQQLH 7ãXV]F]HURŋOLQQHPLQ ROLZD]ROLZHNU]HSDNRZ\. &RG]LHQQHþZLF]HQLDLNRQWURODZDJL 3LUDPLGD]GURZHJRŧ\ZLHQLD. 5\V1RZDSLUDPLGDŧ\ZLHQLD ŤUyGãRZZZSURPRFMD]GURZLDSOQRZDVWURQDZLRSHWBWOXV]F]KWPO. :HGãXJVWDW\VW\NL)$2NRQVXPSFMDWãXV]F]yZURŋOLQQ\FKZ3ROVFHZU Z\QLRVãDNJQDPLHV]NDĸFD>@:DUWRŋþWDMHVWZ\ŧV]DRGZDUWRŋFL SRGDZDQHM SU]H] URF]QLNL VWDW\VW\F]QH *86 ZHGãXJ NWyU\FK Z\QRVLãD RQD NJRVREĕ U\V

(9) 6SRŧ\FLHWHMJUXS\WãXV]F]yZE\ãRQLŧV]HZSRUyZQDQLX ] NUDMDPL 8QLL (XURSHMVNLHM ] Z\MćWNLHP 'DQLL L )LQODQGLL : NUDMDFK 8( QDMZ\ŧV]HVSRŧ\FLHWãXV]F]yZURŋOLQQ\FKE\ãRZ*UHFMLRUD]Z+LV]SDQLLRGSR ZLHGQLRZ\QRVLãRRQRNJRUD]NJ :HGãXJGDQ\FK)$2ZUVSRŧ\FLHWãXV]F]yZURŋOLQQ\FKZ3ROVFHZ\QRVLãR QLHFRZLĕFHMQLŧZHGãXJSROVNLFKEDGDĸU\QNXERNJRVREĕLE\ãRQLŧV]HRG SU]HFLĕWQHJRVSRŧ\FLDZ8QLL(XURSHMVNLHMRRN$QDOL]\U\QNXSRWZLHUG]Lã\ WUZDãć]PLDQĕPRGHOXNRQVXPSFMLWãXV]F]yZZ3ROVFH>@:ODWDFK² VSRŧ\FLHWãXV]F]yZURŋOLQQ\FKXVWDELOL]RZDãRVLĕLZ\QRVLãRRNNJRVREĕFR R]QDF]DãRSRGZRMHQLHLFKVSRŧ\FLDZVWRVXQNXGRRNUHVX²>@.

(10) 69. Struktura asortymentowa oraz zmiany…. 6SRŧ\FLHWãXV]F]yZNJRVREĕ. . . . . 7ãXV]F]HRJyãHP 0DVãR. . . . . . . 7ãXV]F]H]ZLHU]ĕFHRJyãHP 7ãXV]F]HURŋOLQQH. 5\V6SRŧ\FLHWãXV]F]yZURŋOLQQ\FKL]ZLHU]ĕF\FKZ3ROVFHZFLćJXURNX ŤUyGãRRSUDFRZDQLHZãDVQHQDSRGVWDZLH>@. :UVSRŧ\FLHWãXV]F]yZURŋOLQQ\FKXWU]\P\ZDãRVLĕQD]EOLŧRQ\P SR]LRPLHLZ\QRVLãRNJRVREĕ5RF]QHVSRŧ\FLHWãXV]F]yZURŋOLQQ\FKL]ZLH U]ĕF\FKZ3ROVFHZODWDFK²SU]HGVWDZLRQRQDU\V$QDOL]XMćFGDQH GRW\F]ćFHURF]QHJRVSRŧ\FLDWãXV]F]yZURŋOLQQ\FKL]ZLHU]ĕF\FKZ3ROVFH]DXZD ŧRQRSHZQćVWDELOL]DFMĕVSRŧ\FLDRGU'ODSRV]F]HJyOQ\FKURG]DMyZWãXV] F]yZSR]LRPVSRŧ\FLDRVF\OXMHZRNyãQDVWĕSXMćF\FKŋUHGQLFKZDUWRŋFLOLF]RQ\FK GODRNUHVX² ² WãXV]F]HRJyãHP²NJRVREĕ ² WãXV]F]H]ZLHU]ĕFHRJyãHP²NJRVREĕ ² WãXV]F]H]ZLHU]ĕFHEH]PDVãD²NJRVREĕ ² PDVãR²NJRVREĕ ² WãXV]F]HURŋOLQQH²NJRVREĕ -HGQRF]HŋQLH]DQRWRZDQRVSDGHNNRQVXPSFMLPDVãD]RNNJRVREĕZODWDFK ²GRNJRVREĕZU:ODWDFK²QDVWćSLãQLHZLHONLDOH VWRSQLRZ\VSDGHNVSRŧ\FLDPDVãD-HVWWRSURGXNWFKĕWQLHNXSRZDQ\JãyZQLHSU]H] URG]LQ\]PDã\PLG]LHþPL U\V

(11) >@:HGãXJ)$2VSRŧ\FLHPDVãDZ3ROVFH Z\QRVLãRZUNJRVREĕFRGDMHQDV]HPXNUDMRZLV]yVWHPLHMVFHZ8( SR)UDQFML1LHPF]HFK%HOJLL/XNVHPEXUJX$XVWULLL&]HFKDFK:SU]\SDGNX NRQVXPSFMLPDVãDZ\VWĕSXMćGXŧHUyŧQLFHZ]DOHŧQRŋFLRGZ\VRNRŋFLGRFKRGX JRVSRGDUVWZDGRPRZHJR:URG]LQDFKRQDMQLŧV]\FKGRFKRGDFKURF]QHVSRŧ\FLH PDVãDZ\QRVLRNNJRVREĕ>@.

(12) 70. /LGLD2VWDV](OŧELHWD.RQGUDWRZLF]3LHWUXV]ND. =JRGQLH]SURJQR]DPLGRUSU]HZLG\ZDQ\MHVWGDOV]\XPLDUNRZDQ\ Z]URVW SRS\WX QD PDVãR SU]\ ]DNãDGDQHM SRSUDZLH V\WXDFML HNRQRPLF]QHM OXGQRŋFL3U]\F]\PSURJQR]\]SRF]ćWNXUQLHZVND]XMćQDZ\VWćSLHQLH WHJRWUHQGX>@:UZHGãXJGDQ\FK$&1LHOVHQZ\VRNRŋþ VSRŧ\FLDWãXV]F]yZGRVPDURZDQLDSLHF]\ZDE\ãDQDVWĕSXMćFDPDUJDU\Q\ PDVãRPLNV\ U\V

(13) . . 0DVãR . 0DUJDU\Q\ 0LNV\. 5\V5\QHNŧyãW\FKWãXV]F]yZ²ZLHONRŋFLRZ\XG]LDãVHJPHQWyZ ŤUyGãRZZZSRUDGQLNKDQGORZFDSODUFKLZXPRQOLQHUDSRUWKWPO. :VSyãF]HVQ\ U\QHN FKDUDNWHU\]XMH VLĕ ]ZLĕNV]HQLHP RIHUW\ U\QNRZHM PDUJDU\QLPLNVyZWãXV]F]RZ\FKV]F]HJyOQLHZJUXSLHSURGXNWyZWDĸV]\FK 5RVQćFHFHQ\PDVãDSRZRGXMćZ]URVWSRS\WXQDPDUJDU\Q\.RQVXPHQFLNLHUXMćF VLĕSUHIHUHQFMDPLVPDNRZ\PLFKĕWQLHMZ\ELHUDMćPLNV\NWyUHVćWDĸV]HQLŧPDVãR DSU]\SRPLQDMćMHSRGZ]JOĕGHPVHQVRU\F]Q\P :\QLNLEDGDĸNRQVXPHQFNLFKSU]HSURZDG]RQ\FKZUGRW\F]ćF\FK VWUXNWXU\]DNXSyZPDUJDU\QLPLNVyZWãXV]F]RZ\FKZUyŧQ\FKSODFyZNDFK KDQGORZ\FKSU]HGVWDZLRQRQDU\V0RŧQD]DXZDŧ\þŧHGRPLQXMćWXŋUHGQLH VNOHS\VSRŧ\ZF]HZNWyU\FK]DNXS\GRNRQ\ZDãRRNNRQVXPHQWyZ:HGãXJ VRQGDŧXILUP\3HQWRUQDMOHSLHMVSU]HGDMćVLĕZQLFKQDVWĕSXMćFHPDUNLROHMyZ .XMDZVNL

(14) 2OHN

(15) %DUWHN

(16) RUD].UXV]ZLFNL

(17) :KLSHULVXSHU PDUNHWDFK ]DNXSyZ SURGXNWyZ WãXV]F]RZ\FK GRNRQXMH NRQVXPHQWyZ :]URVWUROLKLSHUPDUNHWyZLVXSHUPDUNHWyZZ\QLNDSU]HGHZV]\VWNLP]NRU]\VW Q\FKFHQW\FKSURGXNWyZZSRUyZQDQLX]LQQ\PLURG]DMDPLVNOHSyZ>@.

(18) 71. Struktura asortymentowa oraz zmiany…. . . . . . . . . . . . 0DãHVNOHS\. ŊUHGQLHVNOHS\. 'XŧHVNOHS\. 2OHMH. 0DUNHW\. %D]DU\. 0DUJDU\Q\LPLNV\. 5\V6WUXNWXUD]DNXSyZWãXV]F]yZZHGãXJPLHMVF]DNXSX ŤUyGãRRSUDFRZDQLHZãDVQHQDSRGVWDZLH>@. . . . . . . . . . . . . . . . . 0DVãR. 0DUJDU\QD ,QWHQV\ZQH. 0LNV\. 2OHM. 2OLZD. %DUG]RLQWHQV\ZQH. 5\V,QWHQV\ZQRŋþVSRŧ\FLDWãXV]F]yZ ŤUyGãR>@. :ODWDFK²GRPLQRZDãEDUG]RLQWHQV\ZQ\W\SNRQVXPSFMLPDVãD :SRUyZQDQLX]ODWDPLSRSU]HGQLPLREHFQLHNRQVXPHQFLF]ĕŋFLHMVLĕJDMćSR PDUJDU\Q\GRVPDURZDQLDRUD]PLNV\WãXV]F]RZH1LHR]QDF]DWRZ\HOLPLQR.

(19) 72. /LGLD2VWDV](OŧELHWD.RQGUDWRZLF]3LHWUXV]ND. ZDQLD]GLHW\PDVãDNWyUHJRZLHONRŋþVSRŧ\FLDZ\GDMHVLĕZ3ROVFHXVWDELOL]R ZDQD:\EyUPDVãDZ\QLND]WUDG\FMLOXEMHVWŋZLDGRP\PZ\ERUHP]HZ]JOĕGyZ ]GURZRWQ\FKQDWRPLDVWZ\EyUPLNVyZWãXV]F]RZ\FKSRG\NWRZDQ\MHVWZ]JOĕ GDPL]GURZRWQ\PLLZãDŋFLZRŋFLDPLGLHWHW\F]Q\PLSURGXNWX3U]HSURZDG]RQH EDGDQLHDQNLHWRZHQDJUXSLHJRVSRGDUVWZGRPRZ\FKZVND]XMHQDZ\VWĕ SRZDQLHUyŧQLF\ZLQWHQV\ZQRŋFL]DNXSyZSRV]F]HJyOQ\FKSURGXNWyZWãXV]F]R Z\FKFRSU]HGVWDZLDU\V>@ 6WUXNWXUDDVRUW\PHQWRZDWïXV]F]öZ 4.1. Oleje. :ŋUyGROHMyZZ\UyŧQLDVLĕROHMHVXURZHRWU]\P\ZDQHSU]H]WãRF]HQLHRUD] ROHMHUDILQRZDQH=DZDUWHZROHMDFKILWRVWHUROH]XSHãQLHLQDF]HMRGG]LDãXMćQD RUJDQL]PF]ãRZLHNDQLŧFKROHVWHURO6WZLHUG]RQRŧHQLHNWyUH]QLFKREQLŧDMć VWĕŧHQLHFKROHVWHUROXZVXURZLF\NUZLF]ãRZLHND>@ 1DSROVNLPU\QNXXG]LDãZVWUXNWXU]H]DNXSyZSRSXODUQ\FKROHMyZSU]HG VWDZLDVLĕQDVWĕSXMćFR>@U]HSDNRZ\VãRQHF]QLNRZ\ROLZD ]ROLZHNVRMRZ\SR]RVWDãHROHMH 3RGZ]JOĕGHPPDUNLQDMEDUG]LHMSRSXODUQ\PLROHMDPLVć.XMDZVNL

(20) %DUWHN

(21) 2OHN

(22) 2OLZD]ROLZHN

(23) =QDNRPLW\

(24) 2OYLW

(25) L.UXV]ZLFNL

(26) 2EHFQLHROHMHURŋOLQQHVćEDUG]LHMQLŧSU]HGNLONXODW\RGSRUQHQDXWOHQLDQLH SRGF]DVSU]HFKRZ\ZDQLDOXEZF]DVLHREUyENLNXOLQDUQHMZZ\VRNLFKWHPSHUD WXUDFKQSVPDŧHQLD1DU\QNXSRMDZLã\VLĕROHMHRQRZ\P]PRG\ILNRZDQ\P VNãDG]LHLVSHFMDOQ\PSU]H]QDF]HQLX>@6ćWRROHMH ² RREQLŧRQHM]DZDUWRŋFLNZDVXOLQRORZHJRLZ\VRNLHM]DZDUWRŋFLNZDVX ROHLQRZHJR ² RREQLŧRQHM]DZDUWRŋFLNZDVXOLQROHQRZHJR ² R SRGZ\ŧV]RQHM ]DZDUWRŋFL NZDVX ROHLQRZHJR L REQLŧRQHM ]DZDUWRŋFL NZDVyZSROLHQRZ\FK ² ]H ŋUHGQLRãDĸFXFKRZ\PL NZDVDPL WãXV]F]RZ\PL 0&7 PHGLXP FKDLQ WULJO\FHULGHV

(27) ² RUyZQ\FKLORŋFLDFKNZDVyZSDOPLW\QRZHJRVWHDU\QRZHJRLROHLQRZHJR F]\OLRVNãDG]LH]EOLŧRQ\PGRVNãDGXPDVãDNDNDRZHJR 2OHMDPLRREQLŧRQHM]DZDUWRŋFLNZDVXOLQRORZHJRLZ\VRNLHM]DZDUWRŋFLNZDVX ROHLQRZHJRVćROHMHVãRQHF]QLNRZ\DUDFKLGRZ\LU]HSDNRZ\>@ :ROHMXVãRQHF]QLNRZ\P]DZDUWRŋþNZDVXOLQRORZHJRVWDQRZLRN² ZV]\VWNLFKNZDVyZWãXV]F]RZ\FKGODWHJRROHMWHQMHVWPDãRRGSRUQ\QDXWOHQLDQLH 1RZHRGPLDQ\]DZLHUDMćSRQDGNZDVXROHLQRZHJRSRGF]DVJG\]DZDUWRŋþ.

(28) Struktura asortymentowa oraz zmiany…. 73. NZDVXOLQRORZHJRZ\QRVLMHG\QLH2OHMVãRQHF]QLNRZ\RZ\VRNLHM]DZDUWRŋFL NZDVXROHLQRZHJRRND]DãVLĕEDUG]RGREU\PROHMHPVPDŧDOQLF]\P0RŧHRQE\þ PLHV]DQ\]WUDG\F\MQ\PROHMHPVRMRZ\PU]HSDNRZ\POXENXNXU\G]LDQ\PZFHOX RWU]\PDQLDSURGXNWyZR]ZLĕNV]RQHMVWDELOQRŋFL1DSU]\NãDGROHMVãRQHF]QLNRZ\ RSRGZ\ŧV]RQHM]DZDUWRŋFLNZDVXSDOPLW\QRZHJRLREQLŧRQHM]DZDUWRŋFLNZDVX OLQRORZHJRMHVWEDUG]LHMVWDELOQ\SU]\RJU]HZDQLXGRWHPSHUDWXU\&SU]H] JRG]LQQLŧROHMRZ\VRNLHM]DZDUWRŋFLNZDVXOLQRORZHJR 2OHMDUDFKLGRZ\FKDUDNWHU\]XMHVLĕŋUHGQLć]DZDUWRŋFLćNZDVXOLQRORZHJR DOHMHJRVWDELOQRŋþRNV\GDW\ZQDPRŧHE\þLVWRWQLH]ZLĕNV]RQDSU]H]REQLŧHQLH ]DZDUWRŋFLWHJRNZDVX 2OHMU]HSDNRZ\X]\VNLZDQ\MHVW]U]HSDNXNWyU\SU]H]KRGRZFyZXZDŧDQ\ MHVW]DVXURZLHFEDUG]RSRGDWQ\QDPRG\ILNDFMHJHQHW\F]QH6SHF\ILNDU]HSDNX SROHJDQDW\PŧHPDRQ]GHF\GRZDQLHQDMZLĕFHMRGPLDQDV]F]HJyOQLHGXŧR R]PLHQLRQ\PVNãDG]LHNZDVyZWãXV]F]RZ\FKROHMX2GGDZQD]QDQ\FKE\ãRNLOND RGPLDQU]HSDNXPRG\ILNRZDQHJRX]\VNLZDQ\FKWUDG\F\MQLHQDGURG]HQDWXUDO QHJRUR]PQDŧDQLDLNU]\ŧRZDQLD7DNPRG\ILNRZDQ\U]HSDNWRPLQRGPLDQ\ ² MHGQR]HURZDNWyUDFKDUDNWHU\]XMHVLĕREQLŧRQć]DZDUWRŋFLćNZDVXHUXNR ZHJRZROHMX ]RNGRSRQLŧHM

(29) ² GZX]HURZDFKDUDNWHU\]XMćFDVLĕREQLŧRQć]DZDUWRŋFLćJOXNR]\QRODQyZ ZQDVLRQDFK 2EHFQLHZZLHOXNUDMDFKUyZQLHŧZ3ROVFHWDNLU]HSDNXSUDZLDQ\MHVWGOD FHOyZVSRŧ\ZF]\FK 3LHUZV]ćRGPLDQćGRVWĕSQćNRPHUF\MQLH ZU

(30) E\ãDRGPLDQDRZ\VR NLHM]DZDUWRŋFLNZDVXODXU\QRZHJR RN

(31) 7DNLVNãDGWãXV]F]XMHVWEDUG]R SRGREQ\GRSURILOXNZDVRZHJRROHMXNRNRVRZHJR=DVWRVRZDQLHWHJRROHMXMHVW WDNLHVDPRMDNZãDŋFLZHJRROHMXNRNRVRZHJRWMPLQGRWãXV]F]yZFXNLHUQL F]\FKV]F]HJyOQLHF]HNRODGRSRGREQ\FK2OHMWHQZ\VWĕSXMHSRGQD]Zć/DXULFDO :\UyŧQLD VLĕ UyZQLHŧ LQQH JHQHW\F]QLH PRG\ILNRZDQH RGPLDQ\ QDVLRQ U]HSDNXR]PLHQLRQ\PVNãDG]LHROHMXLSU]H]QDF]HQLXVSRŧ\ZF]\PQSROHM RZ\VRNLHM]DZDUWRŋFLNZDVXVWHDU\QRZHJRRUD]ROHM]DZLHUDMćF\NZDVJDPPD OLQROHQRZ\2OHM]Z\VRNć]DZDUWRŋFLćNZDVXVWHDU\QRZHJRMHVWWãXV]F]HP VWDã\PNWyU\PRŧH]DVWćSLþWãXV]F]HXWZDUG]RQHQDGURG]HXZRGRUQLDQLD=QDOD]ã ]DVWRVRZDQLHSU]HGHZV]\VWNLPGRSURGXNFMLPDUJDU\QLLQQ\FKWãXV]F]yZQLH]D ZLHUDMćF\FKL]RPHUyZWUDQV%LRUćFSRGXZDJĕZ]JOĕG\]GURZRWQHWãXV]F]WHQ MHVWNRU]\VWQ\.ZDVHPQDV\FRQ\PMHVWWXERZLHPNZDVVWHDU\QRZ\NWyU\MDNR MHG\Q\NZDVQDV\FRQ\QLHSRZRGXMHSRGZ\ŧV]DQLDSR]LRPXFKROHVWHUROXZHNUZL 2OHMDPLRREQLŧRQHM]DZDUWRŋFLNZDVXOLQROHQRZHJRVćQRZHRGPLDQ\ROHMXVRMR ZHJRLOQLDQHJR2OHMHWH]DZLHUDMćRGSRZLHGQLR²RUD]SRQLŧHMNZDVX OLQROHQRZHJR.

(32) 74. /LGLD2VWDV](OŧELHWD.RQGUDWRZLF]3LHWUXV]ND. 2OHM]SRGZ\ŧV]RQć]DZDUWRŋFLćNZDVXROHLQRZHJRLREQLŧRQć]DZDUWRŋFLć NZDVyZZLHORQLHQDV\FRQ\FKFKDUDNWHU\]XMHVLĕSRGZ\ŧV]RQćVWDELOQRŋFLćRNV\GD W\ZQćFRXPRŧOLZLDMHJR]DVWRVRZDQLHPLQMDNRFLHNãHJRROHMXVPDŧDOQLF]HJR ,VWQLHMHNLONDZDULDQWyZWHMRGPLDQ\ROHMX:$XVWUDOLLWDNLROHMVSU]HGDMHVLĕSRG QD]Zć0RQROD 2OHMH]HŋUHGQLRãDĸFXFKRZ\PLNZDVDPLWãXV]F]RZ\PLVćãDWZLHMLV]\EFLHM PHWDEROL]RZDQHQLŧROHMH]DZLHUDMćFHNZDV\GãXJRãDĸFXFKRZHSRGREQLHMDN ZĕJORZRGDQ\'RGDWNRZRPDMćRQHQLŧV]ćZDUWRŋþHQHUJHW\F]Qć RNNFDOJ

(33) 2OHMH0&7]QDMGXMć]DVWRVRZDQLHZZ\VRNRNDORU\F]Q\FKRGŧ\ZNDFKGODVSRU WRZFyZRUD]GRSURGXNFMLW]ZOLSLGyZVWUXNWXU\]RZDQ\FK *ãyZQćZDGćROHMyZX]\VNLZDQ\FK]QRZ\FKRGPLDQMHVWLFKZ\ŧV]DFHQD >@ 4.2. Margaryny. 0DUJDU\QD MHVW HPXOVMć UDILQRZDQ\FK WãXV]F]yZ MDGDOQ\FK URŋOLQQ\FK OXEURŋOLQQ\FKL]ZLHU]ĕF\FK]ZRGćPOHNLHPOXEZRGćLPOHNLHP>@'R PDUJDU\QGRGDZDQHVćUyZQLHŧVXEVWDQFMHVPDNRZH VyOFXNLHULNZDVF\WU\ QRZ\

(34) ]DSDFKRZHEDUZLćFH EHWDNDURWHQ$QQDWR

(35) ZLWDPLQRZH QDMF]ĕŋFLHM ZLWDPLQ\$'L(

(36) HPXOJXMćFH OHF\W\QD

(37) NRQVHUZXMćFH NZDVVRUERZ\NZDV EHQ]RHVRZ\OXEVROHW\FKNZDVyZ

(38) 6NãDGPDUJDU\Q\LMHMZãDŋFLZRŋFLPRJćVLĕ]PLHQLDþZ]DOHŧQRŋFLRGMHMSU]H ]QDF]HQLD=DZDUWRŋþID]\WãXV]F]RZHMMHVWUyŧQDZSRV]F]HJyOQ\FKPDUJDU\QDFK ²VWDQRZL²MHMRJyOQHJRVNãDGX:VNãDGID]\WãXV]F]RZHM]ZDQHMLQDF]HM RVQRZćWãXV]F]RZćZFKRG]ćQDVWĕSXMćFHWãXV]F]HURŋOLQQHROHMU]HSDNRZ\ GZX]HURZ\ROHMHVRMRZ\VãRQHF]QLNRZ\SDOPRZ\LNRNRVRZ\ROHMHURŋOLQQH XWZDUG]DQHRUD]WãXV]F]HSU]HHVWU\ILNRZDQH'RQLHNWyU\FKPDUJDU\QGRGDZDQH VćWãXV]F]H]ZLHU]ĕFHWDNLHMDNROHMHU\EQHLWãXV]F]HPDŋODQH3U]H]GREUDQLH RGSRZLHGQLFKSURSRUFMLUyŧQ\FKWãXV]F]yZZSURFHVLHSURGXNFMLRWU]\PXMHVLĕ PDUJDU\Q\RUyŧQHMWZDUGRŋFLLSODVW\F]QRŋFL&]DVHPQLHZLHONDW\ONR]PLDQD VNãDGXSR]ZDODX]\VNDþQRZ\W\SPDUJDU\Q\RQRZ\FKZãDŋFLZRŋFLDFK>@ 0DUJDU\Q\SURGXNRZDQH]SU]HZDJćWãXV]F]yZXWZDUG]RQ\FKW]ZPDUJDU\Q\ WZDUGHPDMćSRGZ]JOĕGHP]GURZRWQ\PWDNLHVDPRG]LDãDQLHQDRUJDQL]PMDN WãXV]F]H]ZLHU]ĕFH'RGDWHNGRPDUJDU\QWãXV]F]yZSU]HHVWU\ILNRZDQ\FKSR]ZDOD X]\VNDþPDUJDU\Q\W\SXPLĕNNLHJR0DUJDU\Q\WHPDMćZ\ŧV]ćZDUWRŋþŧ\ZLH QLRZćJG\ŧWãXV]F]HWH]DZLHUDMćNZDV\QLHQDV\FRQHQDOHŧćFHGR11.7>@ 0DUJDU\Q\SU]H]QDF]RQHGRVPDURZDQLDSLHF]\ZDW]ZPDUJDU\Q\PLĕNNLH QRZHMJHQHUDFMLSURGXNRZDQHVćQDED]LHROHMyZFLHNã\FKLWãXV]F]yZSU]HHVWU\ ILNRZDQ\FK=DZDUWRŋþROHMyZFLHNã\FKZW\FKPDUJDU\QDFKVLĕJDRVQRZ\ WãXV]F]RZHMDWãXV]F]HVWDãHVWDQRZLćZQLHMRN']LĕNLGXŧHM]DZDUWRŋFL ROHMyZFLHNã\FKZPDUJDU\QDFKW\FKZ\VWĕSXMHGXŧRNZDVyZPRQRHQRZ\FK.

(39) 75. Struktura asortymentowa oraz zmiany…. LSROLHQRZ\FKZW\PWDNŧH11.70DUJDU\Q\RQDMZ\ŧV]HM]DZDUWRŋFL11.7 PLQLPXPQD]\ZDQHVćGLHWHW\F]Q\PL QS6ãRQHF]QD6ãRQHF]QLNRZD%%² EH]ELDãNRZD

(40) &KDUDNWHU\]XMćVLĕRQHQDWXUDOQ\PVPDNLHPRUD]NRQV\VWHQFMć]EOL ŧRQćGRPDVãD0DUJDU\Q\WHQLHSRZLQQ\E\þXŧ\ZDQHGRVPDŧHQLDLSLHF]HQLD >@ 1DSROVNLPU\QNXSRMDZLãRVLĕZLHOHQRZ\FKSURGXNWyZSU]HP\VãXWãXV]F]R ZHJRPDMćF\FKQDFHOXGRVWDUF]HQLHRUJDQL]PRZLFHQQ\FKGOD]GURZLDVNãDG QLNyZZW\PZLHORQLHQDV\FRQ\FKNZDVyZWãXV]F]RZ\FK3U]\NãDGHPWDNLHJR SURGXNWXMHVW5DPD&ODVVLF2OHMH=DZLHUDRQDROHMHVãRQHF]QLNRZ\U]HSDNRZ\ LNXNXU\G]LDQ\1DSROVNLU\QHNZSURZDG]RQRUyZQLHŧPDUJDU\Qĕ5DPD,GHD Z]ERJDFRQćZNZDV\WãXV]F]RZHRPHJD $/$'+$(3$

(41) RUD]ZLWDPLQ\ B%%NZDVIROLRZ\3U]\V]ãRŋþWHJRURG]DMXWãXV]F]yZQDOHŧ\XSDWU\ZDþ ZRWU]\P\ZDQLXQRZ\FKVXURZFyZROHLVW\FKJHQHW\F]QLH]PRG\ILNRZDQ\FK QSROHMXU]HSDNRZHJRERJDWHJRZNZDVJDPPDOLQROHQRZ\>@ 2EHFQLHFRUD]ZLĕFHMQDE\ZFyZ]ZUDFDXZDJĕQDSURGXNW\SRPDJDMćFH REQLŧ\þSR]LRPFKROHVWHUROXZHNUZL'RGDWNRZćZDUWRŋFLćGODNRQVXPHQWyZMHVW QLHW\ONRLQIRUPDFMDR]DOHWDFKGDQHJRSURGXNWXDOHUyZQLHŧUHIHUHQFMH]QDQ\FK RVyEXPLHV]F]RQHQDRSDNRZDQLXOXE]DOHFHQLDLQVW\WXWXNDUGLRORJLL1DXZDJĕ ]DVãXJXMćWXPDUJDU\Q\]DZLHUDMćFHVWDQROHURŋOLQQH²%HQHFROL)ORUDSURDFWLY 0DUJDU\QD L LQQH WãXV]F]H URŋOLQQH VWDQRZLć GXŧ\ RGVHWHN

(42) Z JUXSLH SURGXNWyZZ]ERJDFDQ\FK3URGXNW\WH]DOLF]DQHVćGRŧ\ZQRŋFLIXQNFMRQDOQHM 5\QHNPDUJDU\QLPLNVyZWãXV]F]RZ\FKZ3ROVFHFKDUDNWHU\]XMHVWRVXQNRZR GXŧH]UyŧQLFRZDQLH U\V

(43) . 'HOPDGRNDQDSHN. . ŊQLDGDQLRZD. . 0DVãR5RŋOLQQH. . 0DVPL[. . 6PDNRZLWD. . 5DPD&ODVVLF. . 'HOPD([WUD. . .DQDSNRZD. . 3\V]Q\'XHW. . 9LWD. . . . . . 5\V1DMF]ĕŋFLHMVSRŧ\ZDQHPDUJDU\Q\LPLNV\GRVPDURZDQLDSLHF]\ZD ŤUyGãRZZZSRUDGQLNKDQGORZFDFRPSODUFKLZXPRQOLQHUDSRUWKWPO.

(44) 76. /LGLD2VWDV](OŧELHWD.RQGUDWRZLF]3LHWUXV]ND. 0DUJDU\Q\RZV]HFKVWURQQ\P]DVWRVRZDQLXNXFKHQQ\PVćWRPDUJDU\Q\ WZDUGHSDNRZDQHZNRVWNLSU]H]QDF]RQHGRFHOyZNXOLQDUQ\FKVPDŧHQLD SLHF]HQLDGXV]HQLDLZ\SLHNXFLDVW:RVQRZLHWãXV]F]RZHMW\FKPDUJDU\Q Z\VWĕSXMćZZLĕNV]\FKLORŋFLDFKWãXV]F]HXZRGRUQLRQHFDãNRZLFLHOXEF]ĕŋFLRZR RN

(45) :VNãDG]LHIUDNFMLXZRGRUQLRQHMGXŧ\XG]LDãPDROHMU]HSDNRZ\ GZX]HURZ\2OHMHSã\QQHVWDQRZLćMHG\QLHRVQRZ\=DZDUWRŋþ11.7ZWHJR W\SXPDUJDU\QDFKMHVWQLVNDLZ\QRVL²:ZLHOXNUDMDFKGRPDUJDU\Q NXFKHQQ\FKQLHGRGDMHVLĕZLWDPLQ:3ROVFHVćRQHZ]ERJDFDQHZLWDPLQDPL $L'0DUJDU\Q\WHQLH]DZLHUDMćV\QWHW\F]Q\FKNRQVHUZDQWyZ>@ 0DUJDU\Q\ SU]H]QDF]RQH GR SLHF]HQLD FLDVW SURGXNRZDQH Vć SU]HGH ZV]\VWNLP]XWZDUG]RQ\FKWãXV]F]yZURŋOLQQ\FKLF]ĕŋFLRZRXWZDUG]RQ\FKWãXV] F]yZ]ZLHU]ĕF\FK'RGDZDQHVćGRQLFKWDNŧHJOXWHQOHF\W\QDLND]HLQDZFHOX SRSUDZLHQLDZDORUyZVPDNRZ\FKLQDGDQLDEUć]RZHJR]DEDUZLHQLD'RPDUJDU\Q SU]H]QDF]RQ\FKGRZ\SLHNXZSLHNDUQLDFKQLHGRGDMHVLĕZLWDPLQ0DUJDU\Q\ SU]H]QDF]RQHGRZ\SLHNXGRPRZHJRQLHNLHG\]DZLHUDMćGRGDWHNZLWDPLQ\$L' >@ 0DUJDU\Q\GRFLDVWIUDQFXVNLFK]DZLHUDMćRNWãXV]F]yZNWyUHPDMć NRQV\VWHQFMĕVWDãćZWHPSHUDWXU]H&RUD]²WãXV]F]yZRNRQV\VWHQFML VWDãHMZWHPSHUDWXU]H&:PDUJDU\QDFKW\FK]QDMGXMHVLĕWãXV]F]X ]F]HJRVWDQRZLćXWZDUG]RQHROHMHU\ELHLXWZDUG]RQHZFDãRŋFLROHMH URŋOLQQH>@ 0DUJDU\Q\GRFLDVWLNUHPyZ]DZLHUDMćRNSRZLHWU]DOXED]RWX:RVQRZLH WãXV]F]RZHMW\FKPDUJDU\Q]QDMGXMHVLĕ²ROHMXNRNRVRZHJRL² FLHNã\FKROHMyZURŋOLQQ\FK0DUJDU\Q\WHVćPRFQRDURPDW\]RZDQH>@ 0DUJDU\Q\ FXNLHUQLF]H : RVQRZLH WãXV]F]RZHM W\FK PDUJDU\Q ]QDMGXMć VLĕJãyZQLHXZRGRUQLRQHWãXV]F]H]ZLHU]ĕFHLURŋOLQQHVPDOHFãyMPDVãRROHM SDOPRZ\L²FLHNã\FKROHMyZURŋOLQQ\FK'RPDUJDU\QWHJRW\SXZGXŧ\FK LORŋFLDFKGRGDZDQHVćHPXOJDWRU\PRQRLGLJOLFHU\GRZHRUD]OHF\W\QD0DUJD U\Q\WHVćVRORQHDOHQLH]DZLHUDMćZLWDPLQ>@ 7ïXV]F]HNXFKHQQH. 7ãXV]F]HNXFKHQQHVWRVRZDQHVćZ\ãćF]QLHGRVPDŧHQLDOXESLHF]HQLD3URGX NRZDQHVćSUDZLHZ]XZRGRUQLRQ\FKWãXV]F]yZURŋOLQQ\FK]ZLHU]ĕF\FK OXEW\ONR]XZRGRUQLRQ\FKWãXV]F]yZURŋOLQQ\FK]GRGDWNLHPOHF\W\Q\1LHNWyUH ]W\FKWãXV]F]yZVćVSHFMDOQLHQDSRZLHWU]DQHOXEZSURZDG]DQ\MHVWGRQLFK D]RW'RWãXV]F]yZNXFKHQQ\FKQLHGRGDMHVLĕŧDGQ\FKŋURGNyZ]DSDFKRZ\FK EDUZQLNyZLZLWDPLQGRGDMHVLĕMHG\QLHGRSXV]F]RQHSU]H]RGSRZLHGQLHQRUP\ HPXOJDWRU\>@ 1DMF]ĕŋFLHMVNãDGQLNDPLWãXV]F]yZNXFKHQQ\FKVćROHMNRNRVRZ\UyŧQH XZRGRUQLRQHWãXV]F]HURŋOLQQHãyMLVPDOHF-HGQć]QDMZDŧQLHMV]\FKFHFKWãXV].

(46) Struktura asortymentowa oraz zmiany…. 77. F]yZNXFKHQQ\FKSRGREQLHMDNPDUJDU\QSU]H]QDF]RQ\FKGRSLHF]HQLDMHVWLFK GREUDSODVW\F]QRŋþ:WHPSHUDWXU]HSRNRMRZHMFKDUDNWHU\]XMćVLĕNRQV\VWHQFMć VWDãćRUD]EDUZćRGELDãHMGRNUHPRZHM1DMSRSXODUQLHMV]HWãXV]F]HNXFKHQQH GRVWĕSQHQDSROVNLPU\QNXWR>@ ² 3ODQWD²SURGXNRZDQDMHVWJãyZQLH]WãXV]F]yZURŋOLQQ\FKVWDã\FKLWãXV] F]yZURŋOLQQ\FKXWZDUG]RQ\FK ² ROHMNRNRVRZ\ROHMSDOPRZ\²QDOHŧćWRF]\VW\FKWãXV]F]yZURŋOLQQ\FK ZKDQGOXGRVWĕSQHVćZSRVWDFLNRVWHN ² &HUHV²SURGXNRZDQ\MHVW]XZRGRUQLRQ\FKUDILQRZDQ\FKWãXV]F]yZURŋOLQ Q\FKOXEURŋOLQQ\FKL]ZLHU]ĕF\FKMHVWQDSRZLHWU]DQ\LVSXOFKQLDQ\D]RWHP ² 2PD²RWU]\P\ZDQDMHVW]WDNLFKVDP\FKVNãDGQLNyZMDN&HUHVMHGQDNQLH VWRVXMHVLĕGRMHMSURGXNFMLQDSRZLHWU]DQLD ² 6RIU\W²SU]H]QDF]RQ\MHVWGRVPDŧHQLDIU\WHNSURGXNXMHVLĕJRQDED]LH XWZDUG]RQHJRUDILQRZDQHJRROHMXVRMRZHJR]QLHZLHONLPGRGDWNLHPROHMXU]HSD NRZHJR ² $UNR²SURGXNRZDQ\MHVW]XZRGRUQLRQHJRROHMXU]HSDNRZHJRLVPDOFX ]GRGDWNLHPOHF\W\Q\ 7ïXV]F]HFXNLHUQLF]HLSLHNDUVNLH. 7ãXV]F]HSU]H]QDF]RQHQDSRWU]HE\SLHNDUVNLH]DZLHUDMćXWZDUG]RQ\FK WãXV]F]yZURŋOLQQ\FKOXEURŋOLQQ\FKL]ZLHU]ĕF\FK]QLHZLHONLPGRGDWNLHP ROHMyZSã\QQ\FKDWDNŧHHPXOJDWRUyZLOHF\W\Q\,FKNRQV\VWHQFMDPRŧHE\þVWDãD SyãSã\QQDOXESã\QQD%DUZDMHVWFHFKćFKDUDNWHU\VW\F]QćL]DOHŧ\RGVNãDGX :3ROVFHSURGXNXMHVLĕWãXV]F]SLHNDUVNLVWDã\GRVWĕSQ\SRGQD]Zć6SHFMDã LWãXV]F]SyãSã\QQ\7HQRVWDWQLGRGDZDQ\MHVWZQLHZLHONLFKLORŋFLDFKZSLHNDU QLDFKGRZ\SLHNXFKOHED]ZãDV]F]DRSU]HGãXŧRQ\PRNUHVLHWUZDãRŋFL>@ 7ãXV]F]HFXNLHUQLF]HSRGREQLHMDNSLHNDUVNLHSURGXNXMHVLĕ]XWZDUG]RQ\FK LFLHNã\FKROHMyZURŋOLQQ\FKLXWZDUG]RQ\FKWãXV]F]yZ]ZLHU]ĕF\FK1LH]DZLHUDMć ZRG\PDMćMHGQDNGXŧ\GRGDWHNUyŧQ\FKHPXOJDWRUyZXãDWZLDMćF\FKPLHV]DQLH VLĕWãXV]F]X]HVNãDGQLNDPLFLDVWD:3ROVFHSURGXNRZDQ\MHVWWãXV]F]FXNLHU QLF]\1LJHUWãXV]F]GRSROHZLPDVWãXV]F]RZ\FKRUD]FXNLHUQLF]\GRRJyOQHJR VWRVRZDQLD>@ :VNãDGPDUJDU\QFXNLHUQLF]\FKZFKRG]ćROHMSDOPRZ\VPDOHFãyMPDVãR PDãHLORŋFLROHMyZFLHNã\FKQDMF]ĕŋFLHMU]HSDNRZHJRROHMHXWZDUG]RQHRUD] VXEVWDQFMHV\QWHW\F]QHHPXOJXMćFHLVWDELOL]DWRU\:V]\VWNLHŋURGNLZFKRG]ćFH Z VNãDG PDUJDU\Q FXNLHUQLF]\FK SRSUDZLDMćFH LFK ZDORU\ WHFKQRORJLF]QH PXV]ćE\þGRSXV]F]RQHMDNRGRGDWNLGRŧ\ZQRŋFLLPLHþVSHFMDOQHDWHVW\:ŋUyG PDUJDU\QFXNLHUQLF]\FKSU]H]QDF]RQ\FKGRGRPRZHJRZ\SLHNXFLDVWZ\UyŧQLDMć VLĕ.DVLD0DU\QDL8GDQD.

(47) 78. /LGLD2VWDV](OŧELHWD.RQGUDWRZLF]3LHWUXV]ND. 0DVïRLZ\URE\PDVïRSRGREQH. 0DVãR MHVW SURGXNWHP Z]JOĕGQLH MHGQRURGQ\P NWyU\ SRVWU]HJDQ\ MHVW SU]H]NRQVXPHQWyZMDNREH]PDUNRZ\:Sã\ZQDWRPDMćJãyZQLHRSDNRZDQLD SURGXNWyZNWyUHVćQLHPDOLGHQW\F]QHQLH]DOHŧQLHRGSURGXFHQWD3U]HZDJD U\QNRZDSURGXFHQWyZPD]DZ\F]DMFKDUDNWHUORNDOQ\1DMOHSLHMVSU]HGDMćF\PLVLĕ PDVãDPLVćâDFLDWH

(48) 2602VWURãĕND

(49) L:DUOXELH

(50) 1DMEDUG]LHM SRSXODUQHJDWXQNLPDVãDWRHNVWUD²SRZVWDMćFH]HŋPLHWDQ\SDVWHU\]RZDQHM LXNZDV]RQHMRUD]ŋPLHWDQNRZH²RWU]\P\ZDQH]QLHXNZDV]RQHMŋPLHWDQNL 0DVãRHNVWUD]DZLHUDWãXV]F]XLGRVWDUF]DNFDOJDPDVãRŋPLH WDQNRZH]DZLHUDMćFHWãXV]F]XMHVWťUyGãHPNFDOJ2ERNWãXV]F]X GUXJLPSRGVWDZRZ\PVNãDGQLNLHPPDVãDMHVWZRGDNWyUDVWDQRZLRN ZPDŋOHHNVWUDLRNZPDŋOHRREQLŧRQHM]DZDUWRŋFLWãXV]F]X:VNãDG]LH FKHPLF]Q\PWãXV]F]XZ\VWĕSXMćNZDV\WãXV]F]RZHQDV\FRQH

(51) MHGQRQLHQD V\FRQH

(52) ZLHORQLHQDV\FRQH

(53) RUD]IRUP\WUDQVNZDVyZWãXV]F]RZ\FK RN

(54) 0DVãR]DZLHUDGXŧHLORŋFLZLWDPLQ\$NDURWHQRLGyZRUD]ZLWDPLQ'L( SRFKRG]HQLDQDWXUDOQHJR0DVãRH[WUDMHVWWDNŧHťUyGãHPFKROHVWHUROXZLORŋFL ²PJJSURGXNWX3U]H]GRGDQLHEDUZQLND²QDWXUDOQHJRNDURWHQX SRFKRG]ćFHJR]PDUFKZLX]\VNXMHVLĕSRŧćGDQćEDUZĕWãXV]F]X2GPLHQQHWHFK QRORJLHSURGXNFMLSRZRGXMćUyZQLHŧPQLHMV]HOXEZLĕNV]H]UyŧQLFRZDQLHFHFK RUJDQROHSW\F]Q\FKZW\PVPDNXPDVãD>@ 1DWXUDOQHXNZDV]HQLHŋPLHWDQ\VSUDZLDŧHPDVãRHNVWUD]DZLHUDPDNV\PDOQLH ODNWR]\PDVãRŋPLHWDQNRZH]DŋRN²=WHJRSRZRGXPDVãRHNVWUDMHVW ]QDF]QLH]GURZV]HQLHW\ONRGODRVyE]QLHWROHUDQFMćODNWR]\DOHWDNŧHGODRVyE VWDUV]\FKLFKRU\FK,QQHURG]DMHPDVãDWRVHUZDWNRZHWRSLRQHEH]ZRGQHGLHWH W\F]QHVPDNRZH QSF]HNRODGRZHRU]HFKRZHJKL

(55) NODURZDQHRRGPLHQQ\FK ZãDŋFLZRŋFLDFK:DGćPDVãDMHVWVWRVXQNRZRGXŧDWZDUGRŋþZQLVNLFKWHPSHUDWX UDFKZ\QLNDMćFD]WHPSHUDWXU\PLĕNQLĕFLDWãXV]F]yZQDV\FRQ\FKNWyUHVWDQRZLć JãyZQ\VNãDGQLNPDVãD :]DOHŧQRŋFLRGZ\PDJDĸMDNRŋFLRZ\FKZ\UyŧQLDVLĕPDVãRHNVWUDPDVãR GHOLNDWHVRZHPDVãRZ\ERURZHRUD]PDVãRVWRãRZH :\URE\PDVãRSRGREQHWRSURGXNW\ZNWyU\FKF]ĕŋþWãXV]F]XPOHF]QHJR ]RVWDãD]DVWćSLRQDWãXV]F]DPLURŋOLQQ\PL6WDQRZLćRQHPLHV]DQNĕWãXV]F]X POHF]QHJR]WãXV]F]HPURŋOLQQ\P3URGXNW\WHZRVWDWQLFKODWDFKSRMDZLã\VLĕQD U\QNDFKZLHOXNUDMyZ0RŧQDMHSRG]LHOLþQDWU]\JUXS\>@ ² SURGXNW\RREQLŧRQHM]DZDUWRŋFLWãXV]F]X ²

(56) RUD]SURGXNW\QLVNR WãXV]F]RZH ²WãXV]F]X

(57) ² SURGXNW\RW\SRZHMGODQRUPDOQHJRPDVãD]DZDUWRŋFLZRG\DOHR]PRG\IL NRZDQHMID]LHWãXV]F]RZHM ² SURGXNW\RREQLŧRQHM]DZDUWRŋFLWãXV]F]XRUD]PRG\ILNRZDQHMID]LHWãXV] F]RZHM.

(58) Struktura asortymentowa oraz zmiany…. 79. 'RZ\UREyZSLHUZV]HMJUXS\]DOLF]DVLĕVWRãRZHPDVãRŋPLHWDQNRZHNWyUH SURGXNRZDQHMHVWZ3ROVFHRGZLHOXODW&KDUDNWHU\]XMHVLĕRQRSRGZ\ŧV]RQćGR ]DZDUWRŋFLćZRG\ZSRUyZQDQLX]WUDG\F\MQ\PPDVãHP:NUDMXSRGMĕWR SUyEĕSURGXNFMLPDVãDQLVNRWãXV]F]RZHJR WãXV]F]X

(59) =ZLć]DQLH]DZDUWHM ZSURGXNFLHZRG\QDVWĕSXMHG]LĕNLGRGDWNRZLPćNL]LHPQLDF]DQHM3RGMĕWRUyZQLHŧ SUyEĕRWU]\PDQLDQLVNRWãXV]F]RZHJRPDVãDÅSRGODVNLHJRµ WãXV]F]X

(60) ]GRGDW NLHPWZDURJRZHJRNRQFHQWUDWXELDãNRZHJR'RWHMJUXS\Z\UREyZQDOHŧ\UyZQLHŧ SDVWDPDŋODQD²SURGXNWQLVNRWãXV]F]RZ\NWyU\PRŧH]DVWĕSRZDþWUDG\F\MQHPDVãR DWDNŧHPDUJDU\Qĕ3DVWDPDŋODQDWRSURGXNWFDãNRZLFLHPOHF]Q\NWyUHJRVNãDG UyŧQLVLĕMHGQDNRGVNãDGXQRUPDOQHJRPDVãD=DZDUWRŋþWãXV]F]XZ\QRVLW\ONR ²DELDãNDZFKRG]ćFHJRZVNãDGVXFKHMPDV\EH]WãXV]F]RZHM²3DVWD PDŋODQDFKDUDNWHU\]XMHVLĕGRVNRQDãćVPDURZQRŋFLćZQLVNLFKWHPSHUDWXUDFKJG\ŧ ZSU]HFLZLHĸVWZLHGRPDVãDMHVWHPXOVMćW\SXROHMZZRG]LH RZ

(61) 3URGXNWWHJR W\SXQLHQDGDMHVLĕGRSU]HFKRZ\ZDQLDZWHPSHUDWXU]HSRQLŧHM&SRQLHZDŧ PRŧHQDVWćSLþZ\NU\VWDOL]RZDQLHID]\FLćJãHM3URGXNWHP]DOLF]DQ\PGRWHMJUXS\ VćUyZQLHŧPDVNUHP\²Z\URE\PDVãRSRGREQHW\SX0DVFDUSRQHRWU]\P\ZDQH ]Z\VRNRWãXV]F]RZHMŋPLHWDQNL ²

(62) GRNWyUHMSRRGSRZLHGQLPSU]\JRWR ZDQLXGRGDMHVLĕ]DJĕVWQLNLVWDELOL]XMćFRHPXOJXMćFHLNZDVHNF\WU\QRZ\>@ 3URGXNW\GUXJLHMJUXS\G]LĕNL]PRG\ILNRZDQHMID]LHWãXV]F]RZHMFKDUDNWHU\ ]XMćVLĕGREUćVPDURZQRŋFLćEH]SRŋUHGQLRSRZ\MĕFLX]ORGyZNLRUD]OHSV]\PL FHFKDPLUHRORJLF]Q\PL0RŧQDWX]DOLF]\þZ\VRNRWãXV]F]RZ\SURGXNWRQD]ZLH 2/0$6XEVW\WXFMDWãXV]F]XPOHNRZHJRROHMHPSRGQRVL]DZDUWRŋþQLH]EĕGQ\FK QLHQDV\FRQ\FKNZDVyZWãXV]F]RZ\FKLSRSUDZLDZDUWRŋþRGŧ\ZF]ćRUD]GLHWH W\F]QćSURGXNWX2EQLŧRQD]RVWDMHUyZQLHŧSURSRUFMRQDOQLHGRGRGDWNXROHMX ]DZDUWRŋþFKROHVWHUROX2/0$SU]H]QDF]RQDMHVWGRVPDURZDQLDSLHF]\ZDRUD] QDGDMHVLĕEDUG]RGREU]HGRZ\SLHNyZ 'RWU]HFLHMJUXS\]DOLF]DVLĕRSUDFRZDQ\Z6]ZHFMLSURGXNWRQD]ZLH/DWW HW/DJRP]DZLHUDMćF\²WãXV]F]X]F]HJRF]ĕŋþSU]\SDGDQDROHMVRMRZ\ :\UyE]DZLHUDRNVXFKHMPDV\EH]WãXV]F]RZHMD]QDF]QćF]ĕŋþVWDQRZLć ZQLHMELDãNDPDŋODQNLVWDELOL]XMćFHGRGDWNRZRZãDŋFLZHFHFK\UHRORJLF]QH SURGXNWX:\ŧV]DQLŧZPDŋOH]DZDUWRŋþZRG\

(63) Z\VRND]DZDUWRŋþELDãND

(64) LZĕJORZRGDQyZVWDQRZLćGREUHZDUXQNLGRUR]ZRMXPLNURRUJDQL]PyZ =RVWDMHRQRJUDQLF]RQ\SU]H]GRGDWHNŋURGNDNRQVHUZXMćFHJRVRUELQLDQXSRWD VRZHJR (

(65) =HZ]JOĕGXQDVNãDGSURGXNWWHQQLHPRŧHE\þXŧ\ZDQ\GR SLHF]HQLDLVPDŧHQLD>@ 0LNV\F]\OLWãXV]F]HPLHV]DQHG]LHOLVLĕSRGZ]JOĕGHPVNãDGXQDPLHV]DQNL PDVãD] ² Sã\QQ\PLROHMDPLURŋOLQQ\PLQSROHMHPVãRQHF]QLNRZ\P ² ROHMDPLNRQV\VWHQFMLVWDãHMOXESyãVWDãHMQS]ROHMHPSDOPRZ\P ² XWZDUG]RQ\PLWãXV]F]DPLURŋOLQQ\PLQS]PDUJDU\Qć.

(66) 80. /LGLD2VWDV](OŧELHWD.RQGUDWRZLF]3LHWUXV]ND. 0LHV]DQNLPDVãD]Sã\QQ\PLROHMDPLURŋOLQQ\PL]EOLŧRQHVćGRPDVãDSRG Z]JOĕGHPFHFKVHQVRU\F]Q\FKLPDMćSRGREQ\RNUHVWUZDãRŋFL=DZLHUDMćZLĕFHM QLŧPDVãR11.7LPQLHMFKROHVWHUROX&KDUDNWHU\]XMćVLĕOHSV]ćVPDURZQRŋFLć ZWHPSHUDWXU]HFKãRGQLF]HM:DGćLFKMHVWQDWRPLDVW]E\WGXŧDUR]Sã\ZDOQRŋþ ZWHPSHUDWXU]HSRNRMRZHM 0LHV]DQNLPDVãD]ROHMDPLNRQV\VWHQFMLVWDãHMOXESyãVWDãHMRG]QDF]DMćVLĕ GREU\PLFHFKDPLVHQVRU\F]Q\PLOHF]LFKZDUWRŋþRGŧ\ZF]DX]DOHŧQLRQDMHVWRG LORŋFLZSURZDG]RQHJRROHMXZW\PRGVNãDGXNZDVyZWãXV]F]RZ\FK 0LHV]DQNLPDVãD]XWZDUG]RQ\PLWãXV]F]DPLURŋOLQQ\PLVćSRGZ]JOĕGHP FHFKVHQVRU\F]Q\FKSRGREQHGRPDUJDU\Q=DUyZQRZWHPSHUDWXU]HFKãRGQLF]HM MDNLSRNRMRZHMVćPLĕNNLHLVPDURZQHRNRQV\VWHQFMLVWDELOQHMDNFHSWRZDQHM SU]H]NRQVXPHQWyZ>@ 3RGVXPRZDQLH 7ãXV]F]HURŋOLQQH]DMPXMćZDŧQHPLHMVFHZSLUDPLG]LH]GURZHJRŧ\ZLHQLD]H Z]JOĕGXQD]DZDUWRŋþZQLFK11.7ZLWDPLQUR]SXV]F]DOQ\FKZWãXV]F]DFKRUD] VWHUROL1DMZLĕNV]H]QDF]HQLHSU]\SLVXMHVLĕ11.7SRQLHZDŧNZDV\WH]DSRELH JDMćPLDŧGŧ\F\LLQQ\PFKRURERPXNãDGXNUćŧHQLD=DOHFDQ\PRGHOŧ\ZLHQLD ZSã\QćãQDXVWDELOL]RZDQLHVLĕZ3ROVFHVSRŧ\FLDZV]\VWNLFKWãXV]F]yZQDRNUH ŋORQ\PSR]LRPLHNJRVREĕWãXV]F]HRJyãHPNJRVREĕWãXV]F]H]ZLHU]ĕFH RJyãHPNJRVREĕPDVãRNJRVREĕWãXV]F]HURŋOLQQH 5\QHNWãXV]F]yZREHMPXMHROHMHMDGDOQHWãXV]F]HGRVPDURZDQLDSLHF]\ZD VPDŧHQLDLSLHF]HQLD.RQVXPHQFLSR]\W\ZQLHRFHQLDMćNUDMRZ\DVRUW\PHQW U\QNRZ\WãXV]F]yZRUD]LFKGRVWĕSQRŋþ 1DU\QNXROHMyZGRPLQXMHROHMU]HSDNRZ\Z\VWĕSXMćF\SRGZLHORPDQD]ZDPL KDQGORZ\PLLMDNRVNãDGQLNZLHOXROHMyZNRPSR]\F\MQ\FKQS6ãRQHF]Q\2OLYLHU 6WRãRZ\:Z\QLNXPRG\ILNDFMLJHQHW\F]Q\FKVXURZFyZROHLVW\FKPRŧOLZHMHVW RWU]\P\ZDQLHQRZ\FKRGPLDQROHMXU]HSDNRZHJRQSERJDWHJRZNZDVJDPPD OLQROHQRZ\ 5\QHNWãXV]F]yZGRVPDURZDQLDSLHF]\ZDSRG]LHORQ\MHVWSRPLĕG]\NRQVX PHQWyZPDUJDU\Q\PDVãDLPLNVyZ0DUJDU\QDLLQQHWãXV]F]HURŋOLQQHVWDQRZLć GXŧ\RGVHWHN

(67) ZJUXSLHSURGXNWyZZ]ERJDFDQ\FK1DSROVNLPU\QNXSRMD ZLãRVLĕZRVWDWQLPF]DVLHZLHOHQRZ\FKSURGXNWyZSU]HP\VãXWãXV]F]RZHJRMDN 5DPD&ODVVLF2OHMHF]\5DPD,GHDZ]ERJDFRQDZNZDV\WãXV]F]RZHRPHJD $/$'+$(3$

(68) RUD]ZLWDPLQ\%%%NZDVIROLRZ\1DXZDJĕ]DVãXJXMć SURGXNW\SRPDJDMćFHREQLŧ\þSR]LRPFKROHVWHUROXZHNUZLQSPDUJDU\Q\]H VWDQRODPLURŋOLQQ\PL²%HQHFROL)ORUDSURDFWLY'\QDPLF]Q\UR]ZyMU\QNX UyŧQHJRURG]DMXPLHV]DQHNWãXV]F]RZRROHMRZ\FKDWDNŧHUR]SRZV]HFKQLHQLH LQIRUPDFMLQDWHPDWV]NRGOLZRŋFLFKROHVWHUROXGOD]GURZLDF]ãRZLHNDLSURPR.

(69) Struktura asortymentowa oraz zmiany…. 81. ZDQLH]GURZHJRVW\OXŧ\FLDZSã\QĕãRQD]PLDQ\ZSR]LRPLHVSRŧ\FLDPDVãD :QDMEOLŧV]\FKODWDFKQDOHŧ\VSRG]LHZDþVLĕQLHZLHONLFK]PLDQZSR]LRPLH VSRŧ\FLDSRV]F]HJyOQ\FKJUXSWãXV]F]yZ]SUHIHUHQFMćSURGXNWyZWDĸV]\FK]H Z]JOĕGXQDVSDGHNUHDOQ\FKGRFKRGyZOXGQRŋFL Literatura >@ $GDPF]\N*:\EUDQHDVSHNW\]DFKRZDĸNRQVXPSF\MQ\FKLZ]RUyZVSRŧ\FLDŧ\Z QRŋFLZSROVNLFKJRVSRGDUVWZDFKGRPRZ\FKZODWDFKG]LHZLĕþG]LHVLćW\FK5RF]QLNL $5Z3R]QDQLX&&&;/,,, >@%DELF]=LHOLĸVND(=DEURFNL5.RQVXPHQW;;,ZLHNXÅ3U]HP\Vã6SRŧ\ZF]\µ QU >@%LHUQDW-Ŧ\ZLHQLHŧ\ZQRŋþD]GURZLH:\GDZQLFWZR$VWUXP:URFãDZ >@%LMDN%%LMDN)6XURZFHLWHFKQRORJLDŧ\ZQRŋFL:6L3:DUV]DZD >@%REHãâ3UDZQHZDUXQNLZSURZDG]DQLDQRZHMŧ\ZQRŋFLGRREURWXÅ3U]HP\Vã 6SRŧ\ZF]\µQU >@%RUXF5&KXGHODWDÅ+DQGHOµQU >@%RUXF50DVãRZUDFDÅ+DQGHOµQU >@%URŋ%3URGXNFMDLVSRŧ\FLHPDVãDZ3ROVFHÅ3U]HP\Vã6SRŧ\ZF]\µQU >@&LHŋODN()LOLSLDN)ORUNLHZLF]$3DãDVLĸVNL-=Z\F]DMHŧ\ZLHQLRZHZ]DNUHVLH VSRŧ\FLDWãXV]F]yZÅŦ\ZLHQLH&]ãRZLHNDL0HWDEROL]PµQU² >@ 'DQLHZVNL0)LOLSHN$6NãDGNZDVyZWãXV]F]RZ\FKZU\QNRZ\FKWãXV]F]DFK MDGDOQ\FKÅŦ\ZQRŋþµQU

(70) >@ 'DQLHZVNL0-DFyU]\ĸVNL%)LOLSHN$%DODV-3DZOLFND00LHOQLF]XN( 6NãDGNZDVyZWãXV]F]RZ\FKZU\QNRZ\FKWãXV]F]DFKMDGDOQ\FKÅŦ\ZQRŋþ²1DXND² 7HFKQRORJLD²-DNRŋþµQU >@ 'DQLHZVNL0-DFyU]\ĸVNL%0LHOQLF]XN()LOLSHN$%DODV-3DZOLFND0 &KDUDNWHU\VW\NDVNãDGXNZDVyZWãXV]F]RZ\FKZ\EUDQ\FKWãXV]F]yZVSRŧ\ZF]\FK GRVPDURZDQLDÅ%URPDWRORJLDL&KHPLD7RNV\NRORJLF]QDµQU >@ ']LĕFLRã$6LĸVND%.XQDFKRZLF]+.RQVXPHQFLDU\QHNŧ\ZQRŋFLZ]ERJDFD QHMÅ3U]HP\Vã6SRŧ\ZF]\µQU >@ )LOLSHN$%DODV-3DZOLFND0'DQLHZVNL00LHOQLF]XN(-DFyU]\ĸVNL% .ZDV\WãXV]F]RZHZPDŋOHLWãXV]F]DFKPDVãRSRGREQ\FKÅ%URPDWRORJLDL&KHPLD 7RNV\NRORJLF]QDµQU >@*DZĕFNL-3RVWĕSZSURGXNFMLŧ\ZQRŋFLD]DOHFHQLDŧ\ZLHQLRZHÅ3U]HP\Vã6SR ŧ\ZF]\µQU >@ *DZĕFNL-3UDZGDRWãXV]F]DFK:\GDZQLFWZR$5:DUV]DZD >@ *DZĕFNL-+U\QLHZLHFNL/Ŧ\ZLHQLHF]ãRZLHND3RGVWDZ\QDXNLRŧ\ZLHQLX3:1 :DUV]DZD >@ *HUWLJ+3U]\VãDZVNL-%URPDWRORJLD]DU\VQDXNLRŧ\ZQRŋFLLŧ\ZLHQLX3=:/ :DUV]DZD >@ *yUHFND$.U\JLHU.=DPLHQQLNLWãXV]F]XZSURGXNFMLŧ\ZQRŋFLRREQLŧRQHMZDU WRŋFLHQHUJHW\F]QHMÅ3U]HP\Vã6SRŧ\ZF]\µQU >@*yUVND:DUVHZLF]+&KDUDNWHU\VW\NDNRQVXPHQWyZWãXV]F]yZÅ3U]HP\Vã6SRŧ\Z F]\µQU.

(71) 82. /LGLD2VWDV](OŧELHWD.RQGUDWRZLF]3LHWUXV]ND. >@ *yUVND:DUVHZLF]+.RQVXPHQFLWãXV]F]yZURŋOLQQ\FKLPDVãDÅ3U]HP\Vã6SR ŧ\ZF]\µQU >@+DUSHU&K5-DFREVRQ7$7ãXV]F]Hŧ\FLD5RODNZDVyZWãXV]F]RZ\FKRPHJD Z]DSRELHJDQLXFKRURELHQLHGRNUZLHQQHMVHUFD-$0$3/QU >@-DUF]DN$7HFKQRORJLDŧ\ZQRŋFL:6L3:DUV]DZD >@.HOOHU-63RGVWDZ\IL]MRORJLLŧ\ZLHQLDF]ãRZLHND:\GDZQLFWZR6**::DUV]DZD >@.RODQRZVNL:(NVWUDZ\ERURZHVWRãRZHÅ3U]HP\Vã6SRŧ\ZF]\µQU >@.RODQRZVNL:0DVãRF]\PDUJDU\QD"Å3U]HJOćG3LHNDUVNLL&XNLHUQLF]\µ QU >@.RãRŧ\Q.UDMHZVND'6LNRUD77RZDUR]QDZVWZRŧ\ZQRŋFL:6L3:DUV]DZD >@.RQGUDWRZLF]3LHWUXV]ND(&KDUDNWHU\VW\NDSROVNLHJRU\QNXWãXV]F]yZURŋOLQQ\FK =HV]\W\1DXNRZH$(Z.UDNRZLHQU.UDNyZ >@.U\JLHU.3UREOHP\EH]SLHF]HĸVWZDWãXV]F]yZZ3ROVFHÅ3U]HP\Vã6SRŧ\ZF]\µ QU >@.U\JLHU.:VSyãF]HVQHURŋOLQQHWãXV]F]HMDGDOQHÅ3U]HP\Vã6SRŧ\ZF]\µQU >@ .U\JLHU.)ORURZVND$Ŧ\ZQRŋþIXQNFMRQDOQDREHFQLHLZSU]\V]ãRŋFLÅ3U]HP\Vã 6SRŧ\ZF]\µQU >@/DVNRZVNL:=PLDQ\SR]LRPXVSRŧ\FLDŧ\ZQRŋFLZ3ROVFH=HV]\W\1DXNRZH 6**:QU:DUV]DZD >@0DWXV]HZVND0:URQLDN02ELHG]LĸVNL0:.U\JLHU.&KDUDNWHU\VW\ND Z\EUDQ\FKU\QNRZ\FKROLZ]ROLZHNSRGZ]JOĕGHPMDNRŋFLZŋZLHWOHSUDZ8QLL (XURSHMVNLHML3ROVNLÅ7ãXV]F]H-DGDOQHµQU² >@0F&DQFHDQG:LGGRZVRQ·V7KH&RPSRVLWLRQRI)RRGV)RRG6WDQGDUGV$JHQF\ 8. >@0RMVND+&]\LVWQLHMHSRWU]HED]QDNRZDQLDŧ\ZQRŋFL]DZDUWRŋFLćL]RPHUyZWUDQV NZDVyZWãXV]F]RZ\FKÅ3U]HP\Vã6SRŧ\ZF]\µQU >@0RV]F]\ĸVNL35RODNZDVyZWãXV]F]RZ\FKZ]DFKRZDQLX]GURZLDF]ãRZLHND Å/LGHUµQU >@3DQNLHZLF]$5RŋOLQ\ROHLVWH3:(:DUV]DZD >@3RNRUQ\-1RZHROHMHURŋOLQQHR]PRG\ILNRZDQ\PVNãDG]LHLVSHFMDOQ\PSU]H]QD F]HQLXÅ3U]HP\Vã6SRŧ\ZF]\µQU >@3WDV]QLN62FHQDZ\EUDQ\FKSURGXNWyZWãXV]F]RZ\FKROHMHLPDUJDU\Q\,QVW\WXW 3U]HP\VãX0LĕVQHJRL7ãXV]F]RZHJR5]HV]yZ >@5RF]QLNVWDW\VW\F]Q\5]HF]\SRVSROLWHM3ROVNLHM=:6:DUV]DZD² >@ 5RVLDN(5\QHNROHMyZURŋOLQQ\FKÅ3U]HP\Vã6SRŧ\ZF]\µQU >@ 5RVLDN(5\QHNWãXV]F]yZ²VSRŧ\FLHLSURJQR]\Å3U]HP\Vã6SRŧ\ZF]\µQU >@ 5RVLDN(6SRŧ\FLHSURGXNWyZURŋOLQQ\FKZODWDFKLZSHUVSHNW\ZLHURNX Å3U]HP\Vã6SRŧ\ZF]\µQU >@5RVLDN(6SRŧ\FLHŧ\ZQRŋFLZ3ROVFHQDWOH8QLL(XURSHMVNLHMÅ3U]HP\Vã6SRŧ\Z F]\µQU >@6WXV05\QHNPDUJDU\Q²URN]PLDQÅ3U]HP\Vã6SRŧ\ZF]\µQU >@6XURZFH]ZLHU]ĕFH2FHQDLZ\NRU]\VWDQLHUHG=/LWZLĸF]XN3:5L/:DUV]DZD >@6]DMQHU35\QHNPDVãDZ3ROVFHLZ1LHPF]HFKÅ3U]HP\Vã6SRŧ\ZF]\µQU.

(72) Struktura asortymentowa oraz zmiany…. 83. >@6]F]HSDQLDN=-DNRŋþLVWDQGDU\]DFMDSURGXNWyZŧ\ZLHQLRZ\FK6*+:DUV]DZD >@ 6]RVWDN:%6]RVWDN:ĕJLHUHN'6SRŧ\FLHNZDVyZWãXV]F]RZ\FKDSURILODNW\ND PLDŧGŧ\F\Å3U]HP\Vã6SRŧ\ZF]\µQU >@ŊZLGHUVNL)7RZDUR]QDZVWZRŧ\ZQRŋFLSU]HWZRU]RQHM:\GDZQLFWZR6**::DU V]DZD >@ =LHPODĸVNL6%XG]\ĸVND7RSRORZVND-7ãXV]F]HSRŧ\ZLHQLDLOLSLG\XVWURMRZH 3:1:DUV]DZD $VVRUWPHQW6WUXFWXUHDQG&KDQJHVLQWKH/HYHORI%XWWHU DQGb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²NJ SHUFDSLWDWRWDODQLPDOIDWV²NJSHUFDSLWDEXWWHU²NJSHUFDSLWDYHJHWDEOHIDWV ²NJSHUFDSLWD,QWKHJURXSRIHQULFKHGSURGXFWVPDUJDULQHDQGRWKHUYHJHWDEOH IDWVUHSUHVHQWDODUJHSHUFHQWDJH

(73) %HVLGHVDORWRIQHZSURGXFWVKDYHEHHQLQWUR GXFHGLQWRWKHPDUNHWIRUH[DPSOH5DPD&ODVVLF2OHMH 5DPD&ODVVLF2LOV

(74) 5DPD ,GHDVXSSOHPHQWHGZLWKRPHJDIDWW\DFLGV $/$'+$(3$

(75) DQGYLWDPLQVDVZHOO DVSURGXFWVWKDWKHOSGHFUHDVHWKHEORRGFKROHVWHUROOHYHOVXFKDVPDUJDULQHVFRQWDLQ LQJSODQWVWDQROV²%HQHFRODQG)ORUDSURDFWLY,QWKHQHDUIXWXUHVPDOOFKDQJHVLQWKH FRQVXPSWLRQRILQGLYLGXDOIDWJURXSVPD\EHH[SHFWHG²FRQVLGHULQJDGHFUHDVHLQUHDO LQFRPHFKHDSHUSURGXFWVPLJKWEHSUHIHUUHG.

(76)