The Business Model of a Start-up Company

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THE BUSINESS MODEL OF A START-UP

COMPANY

$QQD8MZDU\*LO Abstract

7KHDUWLFOHIRFXVHVRQLVVXHVUHODWHGWRWKHEXVLQHVVPRGHORIDFRPSDQ\DW a very early stage of its development. In this case of key importance is the business concept itself and the way it is organized, i.e., how it creates value for the customer and market competitiveness. Business Model Canvas presented KHUHLVDIUDPHZRUNIRUWKHDQDO\VLVRILWVNH\FRPSRQHQWV7KLVDSSURDFKLV static, offering a photograph of the status quo of the business model that can be developed into a more dynamic approach taking into account the factors RI WLPH DQG FKDQJH 7KH DLP RI WKLV FDVH VWXG\ LV WR SUHVHQW DQ LQQRYDWLYH business model of the company X, whose products are ecological bamboo bikes as the company follows the mainstream social responsibility of business.

.H\ZRUGV business model, canvas, bamboo bicycle. 1. Introduction

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