Strategia i cele przedsiębiorstwa na przykładzie spółki akcyjnej FC BAYERN



II. ORGANIZACJE KOMERCYJNE I NIEKOMERCYJNE W GOSPODARCE RYNKOWEJ

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STRATEGIA I CELE PRZEDSIœBIORSTWA NA

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THE STRATEGY AND GOALS OF THE CORPORATE 21(;$03/(2))&%$<(510¬1&+(1-6&

Summary

For the last few years sport has become the industry in which football competition plays the main role. Modern sports clubs which act as stock corporations or limited partnerships strive for achieving organizational, sports and economical objectives. Through their activity the sports clubs become similar to market companies. The German market leader of changes is the sports enterprise FC Bayern, which due to its internal competitiveness factors, extends its position in the international market.

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Literatura

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 +DDV2Controlling der Fussballunternehmen. Management und Wirt-schaft in Sportvereinen(ULFK6FKPLGW9HUODJ%HUOLQ

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