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– inne

Ustalenie wizji i misji

Tworzenie planu strategicznego

Określenie celów organizacji

Ustalenie celów w zakresie

rynków i produktów

rynków

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Osiągnąć roczną stopę wzrostu z inwestycji na poziomie

co najmniej 15%

Penetracja rynku Cel organizacji w obszerze finansowym

Sposoby osiągania celów (funkcjonalne programy działania)

Cele w zakresie rynków i produktów

Sposoby osiągania

celów (funkcjonalne

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Sposoby osiągania celów (funkcjonalne

programy działania) w obszarze marketingu Sposoby

osiągania celów (funkcjonalne

programy działania) w obszarze

produkcji

Sposoby osiągania celów (funkcjonalne

programy działania) w obszarze

produkcji Cel działu

marketingu:

wzrost wartości sprzedaży obecnym klientom o 10%

Cel działu marketingu:

zwiększyć udział w rynku o 5%

poprzez znale- zienie nowych odbiorców dla istniejących produktów Cel działu

produkcji:

zmodernizować produkt, aby obecni nabywcy znaleźli dla niego nowe zastosowania

Cel działu produkcji:

zmodernizować produkt, aby zainteresować nim nowych nabywców Rozwój

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