Conditions and Possibilities of Creating a Communication System with the Public by Public Administration Institutions

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CONDITIONS AND POSSIBILITIES

OF CREATING A COMMUNICATION

SYSTEM WITH THE PUBLIC BY PUBLIC

ADMINISTRATION INSTITUTIONS

Abstract

7KH SDSHU GHDOV ZLWK WKH LVVXHV FRQFHUQLQJ FUHDWLQJ DQG PDQDJLQJ communication system with the public by public administration institutions, IRFXVLQJRQJPLQDV7KXVDQDO\]LQJXQLTXHIXQFWLRQVUHDOL]HGE\WKHJPLQDV the author has emphasized the necessity of implementing principles of a Customer Relationship Management concept. Next, the relation between the CRM concept and the idea and measures in the field of public relations has been scrutinized. As a result, the author has analyzed the ways and principles of using various communication channels with the public, showing conditions and possibilities of their implementation by the gminas.

.H\ZRUGV communication system, public administration, gmina, Customer

Relationship Management, public relations instruments.

1. Introduction

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