FOLIA 259
ŶŶĂůĞƐhŶŝǀĞƌƐŝƚĂƟƐWĂĞĚĂŐŽŐŝĐĂĞƌĂĐŽǀŝĞŶƐŝƐ
^ƚƵĚŝĂĂĚŝĚĂĐƟĐĂŵ>ŝƩĞƌĂƌƵŵWŽůŽŶĂƌƵŵĞƚ>ŝŶŐƵĂŐĞWŽůŽŶĂĞWĞƌƟŶĞŶƟĂ;ϮϬϭϴͿ ISSN 2082-0909 DOI: 10.24917/20820909.9 ^ƚƵĚŝĂĂĚŝĚĂĐƟĐĂŵ>ŝƩĞƌĂƌƵŵWŽůŽŶĂƌƵŵĞƚ>ŝŶŐƵĂŐĞWŽůŽŶĂĞWĞƌƟŶĞŶƟĂ;ϮϬϭϴͿ ISSN 2082-0909 DOI: 10.24917/20820909.9.15 :ƵƐƚLJŶĂĂũĚĂ 0000-0001-7402-090X hŶŝǁĞƌƐLJƚĞƚtƌŽĐųĂǁƐŬŝ ŽƌŽƚĂDŝĐŚƵųŬĂ hŶŝǁĞƌƐLJƚĞƚtƌŽĐųĂǁƐŬŝdLJƉLJƌĞůĂĐũŝƐųŽǁŽʹŽďƌĂnjǁƉŽĚƌħĐnjŶŝŬĂĐŚĚŽũħnjLJŬĂƉŽůƐŬŝĞŐŽ
/͘KƉŽƚƌnjĞďŝĞƐnjŬŽůŶĞŐŽŵLJƑůĞŶŝĂƐųŽǁĞŵŝŽďƌĂnjĞŵʹƉŽĚƐƚĂǁLJƚĞŽƌĞƚLJĐnjŶĞ
Ï ¸ ×Ă ǡ × ǡ Ă ¦ × ÏÏ ä× ¸×Ϧ ¦ Ï Ǧ Ǥ ¸ä ¦ ͳ. ¦Ï Ǧ ǡ ¦¦ Ñ Ï ¦ ¸Ǧ ǡ ¦ ǡ ¦ ¸ ä× Ǧ ×ǤĀ¦ ¦ Ñϸ ͳͻͻͻǡ×ȋ¦ ¦ ¸ Ȍ Ï ¸ ¦ ¸ǡ× Ï¦ ä ǡ¸ä© Ǧ äϸ ÏǤ¸¸ÏǦ Ï ͳͻͻͻ ¸ Ǥ ¸Ï¸ ¸ Ǧ ׸Ǩʹǡ×ȂĂͳͻͻͶȂÏ ͳԘ© ¦¸ Ǧ ¦ Ï ¦ǡ¦Ï¦Ă ǡ ¦ǤǤǤǤ Ǥǡ- ǡȏǣȐǣ- ǡǤ ǤǡʹͲͲͻǡǤͳͲȂʹͷǢǤǡ ǡǷ dzʹͶȋʹȌǡǤȂͷǢǤǤǡ ǣ Ȃ ǡǷ dzͳͻͻͺǡʹͻȋʹȌǢǤǡǤǤǡ ǣǡ ǡʹͲͲͺǤ ʹԘ ¦ Ȃ Ï ¸ Ï ¸ ǣ Ǥ ǡǤ ¸ ǡǤǤÏ×ǡ¸Ǩ¸ ¸ϮϬϮ
:ƵƐƚLJŶĂĂũĚĂ͕ŽƌŽƚĂDŝĐŚƵųŬĂ ¦ × Ǥ ¦ ä Ϧ ¸Ă Ǧ Ñ ¸ÏǤ-×Ï ȋʹͲͲȌǤ äǡĂǣ ȏȂǤǤȐ¦ ¦ Ǧ Ñ © ¦ ¸ ä Ǧ Ǥ ϸ¸Ǧ ǡ Ă×3. ϸ Ï Ǧ ¸ Ï Ă ǡ æ ¸ Ǥ¦ Ȃ©Ǥ- ȋʹͲͲͻȌÑ ¸ǡ ĂÏ Ï×Ă × Ï ǡĂ ǡȂ Ȃ¸¦ǡ×Ϧ Ͷ. Ă×Ă Ǧ ¦ - ȋʹͲͳͷȌͷǤ ǣ Ƿ×dz× Ǧ ǡ¸ä ©×Ï Ǧ Ï äǡǦ ǡ © Ăä × Ǥ ȏǥȐ ȏ Ȃ ǤǤȐ ä©ǡ Ă ǡ ǡ äǡ ǡ ĂĂ©©×Ă ¸ ǡ×Ï Ïä© ¸×ǡ ¸ä¦ ÏǡĂ ¸©ǣ ȂȂ . Ȃ Ǥ ¦Ă ǡ Ȃ× ͳͻͻͶǢ Ǥ ǡ Ǥ ¸Ǧ ǡǤǤÏ×ǡǤǡǤ ǡ¸Ǩ¸ ¸ Ǥ¦Ă ǡȂ×ͳͻͻͶǤ ͵ԘǤ ǡ¸ÏǤ×Ï ǡ×ʹͲͲǡ ǤͳͷͳǤ××ÏĂ ¸ ¸ ǣ Ǥ ǡ Ǥ ¸ ǡ ǤǤ ÏǦ ×ǡ¸ǨǤ¦Ă ǤäÑ ǣǤ Ǥǡ¸Ǩ¦Ă ǡȂ ×ͳͻͻͶȋǣǤǤ ǡ ©¸ ǡǤʹͺǦ ͵ȌǤǤĂ ǤǡǷ Ȃ¦Ï×ǥdzǤ ¸Ï ¦Ă Ïǡ ÏʹͲͳͲǤ ͶԘǤǡ¦ Ȃ©Ǥ ǡ ÑʹͲͲͻǡǤͻǤ ͷԘ ǡǤǤ ǡǤǡ ×ʹͲͳͷǤ ԘǤ ǡǡȏǣȐ ǥǡǤǤdLJƉLJƌĞůĂĐũŝƐųŽǁŽʹŽďƌĂnjǁƉŽĚƌħĐnjŶŝŬĂĐŚĚŽũħnjLJŬĂƉŽůƐŬŝĞŐŽ [ϮϬϯ] ä ä© Ñ ¦ ¦ǡ ¦ ǡ ǡ ǡ Ǧ ǡĂ ǡ Ǥ¦ ä Ǧ ǡ渦Ăä ǡǷǦ ä©ǡæ ×ǡ ÏȏǥȐdz. ¸ ¸ ¸ȋ ÏȌǡǦ ¦©Ăǡ ¸ä× ¦ĂǦ ȋ Ȍǡ ǤǤ ¸Ï¦ ¦ͺǡ Ǧ Ïͻǡ Ϧ ͳͲ ¦¦ǡ×Ăä Ƿ dzͳͳ. Ă ×Ă © ¸ Ǧ Ǧ Ǥ ¦ĂͷͿͻͶȂͷͿ;ͶǤ ȋʹͲͲͺȌǤϸ ×ǡ ¸ ǡ ǡ Ǧ Ā× × ǡĂ × ×ͳʹ. ¦ צ ¦ǡ Ϧ ȋ Ȍǡ Ǧ ¸ Ǧ ǡ ǡ Ï Ǥ Ï Ǧ ĂÑæ×Ă ǡϦ ǡǤ Ï× ää ǡ¦ ǡ×ĂÏ© ¸Ǧ ×Ï Ǥ Ï ä¦ ǡ Ǧ Ǧǡæ©×æ¸ÏǣǦǦ ǡ ǦǡĂ ͳ͵. ¸ ȋʹͲͳȌ Ï Ǧ Ă × ¦ ǡ Ǧ ǡ × ×Ï Ï© ¸ ¦ ÏĂ ×Ï Ï ǡ ¸ ¸ × ԘǤǡǡȏǣȐ ǥǡǤͻǤ ͺԘ ǤǤ Ȃ ÏצĂǫ¦Ă- ǡǷdzʹͲͲͻǡͷǡǤͷǢǡǤͳͶȂͳǢͺǡǤͳʹȂͳ͵Ǥ ͻԘ ǤǤǤ ǤÏǡǷdzʹͲͳͶǡͳ ĂǣǤ- ¸ǡÑʹͲͲͲǤ ͳͲԘǤ¦ ǡ¦ĂȂ× ǡ ȏǣȐ Ǥ¦ĂǤ ×ǡÏʹʹȂʹ͵Ǧ äʹͲͲͺǡ ǤǤǤ ǡÏʹͲͲͺǡǤͶȂͷͲǤ ͳͳԘ ǤǡǷdz×Ï×Ȃ¦Ă ȋÏ- ×ȌǡȏǣȐ ǥǡǤͳͳʹȂͳʹͻǤ ͳʹԘ ǡ ¦Ă ÏĂǡ ͳͻͷͳ ǡ ǡͳͻͶǤ ͳ͵Ԙ Ǥ Ǧǡ Ǥ ¦ĂͷͿͻͶȂͷͿ;ͶǤ- ǡ ÏʹͲͲͺǡǤͺǤ
ϮϬϰ
:ƵƐƚLJŶĂĂũĚĂ͕ŽƌŽƚĂDŝĐŚƵųŬĂ ǡ ĂѦ ĂǦ ä ¸Ǥ ¦ Ï ǡ ¸ ¦ Ï Ǧ ǡ © Ï ä ×Ă × ǡ ¦ ǡ © ĂÏ ¸ Ï×Ăä ÏȂ ǤÏ ¸ä ¸ × ¦ ǡ ǡ Ǧ ×ÏÑ ¸ Ï Ǥ¸ǡĂ×ĂÏ Ă© Ă ǡǦ Ï Ǥ//͘^ųŽǁŽŝŽďƌĂnjǁƉƌĂŬƚLJĐĞƐnjŬŽůŶĞũ
dĂďĞůĂŶƌ/͗dLJƉLJƌĞůĂĐũŝƐųŽǁŽʹŽďƌĂnjǁŽďĞĐŶLJĐŚŶĂƌLJŶŬƵƉŽĚƌħĐnjŶŝŬĂĐŚĚŽũħnjLJŬĂƉŽůƐŬŝĞŐŽĚŽƐnjŬŽųLJ ƉŽĚƐƚĂǁŽǁĞũ <ŝĞƌƵŶĞŬŽĚĚnjŝĂųLJǁĂŶŝĂ͗ƐųŽǁŽїŽďƌĂnj >Ɖ͘ dLJƉnjĞƐƚĂǁŝĞŶŝĂ WƌnjLJŬųĂĚ WƌŽƉŽnjLJĐũĂ njĂĚĂŷĚůĂƵĐnjŶŝĂ ĚŽƚLJĐnjČĐLJĐŚƌĞůĂĐũŝ ƐųŽǁŽʹŽďƌĂnj ;ƉŽĚƌħĐnjŶŝŬͿϭϰ hǁĂŐŝ 1. TEKST + OBRAZ ;ƚLJƚƵųƌŽnjĚnjŝĂųƵ нŝůƵƐƚƌĂĐũĂ ŽƚǁŝĞƌĂũČĐĂͿ ,͘ŽďƌŽǁŽůƐŬĂ͕:ƵƚƌŽƉſũĚħǁƑǁŝĂƚ͘ WŽĚƌħĐnjŶŝŬĚŽŬƐnjƚĂųĐĞŶŝĂůŝƚĞƌĂĐŬŝĞŐŽ͕ ŬƵůƚƵƌŽǁĞŐŽŝũħnjLJŬŽǁĞŐŽĚŽŬůĂƐLJ ĐnjǁĂƌƚĞũƐnjŬŽųLJƉŽĚƐƚĂǁŽǁĞũ͕tĂƌƐnjĂǁĂ 2006: ഩ – ƌŽnjĚnjŝĂų͗ŽƐƚĂŷŵLJƉƌnjLJũĂĐŝſųŵŝ+ >͘tLJĐnjſųŬŽǁƐŬŝ͕tĞƐŽųĞƉĂĐŚŽůħƚĂ ഩ – ƌŽnjĚnjŝĂų͗tŶĂƐnjĞũƌŽĚnjŝŶŝĞнt͘tĞŝƐƐ͕ ĂƐŵƵĐŽŶĂ ഩ – ƌŽnjĚnjŝĂų͗'ĚLJũĞƐƚĞŵƚǁſƌĐČ + T. DĂŬŽǁƐŬŝ͕dĞĂƚƌĚnjŝĞĐŝħĐLJ BRAK BRAK BRAK ŬůƵĐnjĚŽďŽƌƵ ŵĂƚĞƌŝĂųƵ͗ ŵŽƚLJǁͬƚĞŵĂƚ 2. TEKST + OBRAZ ;ƵƚǁſƌůŝƚĞƌĂĐŬŝ͗ ƉƌŽnjĂͬůŝƌLJŬĂͬ ĚƌĂŵĂƚн ŝůƵƐƚƌĂĐũĂͿ ͘BƵĐnjĂŬ͕͘DƵƌĚnjĞŬ͕DŝħĚnjLJŶĂŵŝ͘:ħnjLJŬ ƉŽůƐŬŝ͘WŽĚƌħĐnjŶŝŬĚůĂŬůĂƐLJƉŝČƚĞũƐnjŬŽųLJ podstawowej͕'ĚĂŷƐŬϮϬϬϮ͗ ഩ – ͘,ĞƌďĞƌƚ͕tƉƌĂĐŽǁŶŝнsĞƌŵĞĞƌ͕ WƌĂĐŽǁŶŝĂĂƌƚLJƐƚLJнsĞůĂnjƋƵĞnj͕WĂŶŶLJ ĚǁŽƌƐŬŝĞ͕W͘'ĂƵŐƵŝŶ͕WŽƌƚƌĞƚsŝŶĐĞŶƚĂ njĞƐųŽŶĞĐnjŶŝŬĂŵŝ ͘>ĞǁŝŷƐŬĂ͕͘ZŽŐŽǁƐŬĂ͕:ħnjLJŬƉŽůƐŬŝ͘ njŝǁŝħƐŝħƑǁŝĂƚƵ͘tLJƉŝƐLJ͘WŽĚƌħĐnjŶŝŬĚŽ ŬůĂƐLJs͕'ĚĂŷƐŬϮϬϬϬ͗ BRAK ͳͶԘ Ï ¸ Ñ Ȁ Ñ ¦ Ǧ ×Ï ǣϦĀǤdLJƉLJƌĞůĂĐũŝƐųŽǁŽʹŽďƌĂnjǁƉŽĚƌħĐnjŶŝŬĂĐŚĚŽũħnjLJŬĂƉŽůƐŬŝĞŐŽ [ϮϬϱ] ഩ – :͘<ƵůŵŽǁĂ͕DŝĞũƐŬŝĞŽŬƌħƚLJ+ &͘ZƵƐnjĐnjLJĐ͕KďųŽŬ ഩ – ͘DŝĐŬŝĞǁŝĐnj͕WĂŶdĂĚĞƵƐnj;ĨƌĂŐŵ͘ ͣdĂĚĞƵƐnjĂƵǁĂŐŝŵĂůĂƌƐŬŝĞŶĂĚ ŽďųŽŬĂŵŝͿн:͘^ƚĂŶŝƐųĂǁƐŬŝ͕ďŽǏĞ ŝĐŚŵƵƌLJ D͘:ħĚƌLJĐŚŽǁƐŬĂ͕͘͘<ųĂŬſǁŶĂ͕To ůƵďŝħ͊WŽĚƌħĐnjŶŝŬĚŽũħnjLJŬĂƉŽůƐŬŝĞŐŽ njƌĞĨŽƌŵŽǁĂŶĞũƐnjŬŽųLJƉŽĚƐƚĂǁŽǁĞũ͘ dĞŬƐƚLJŝnjĂĚĂŶŝĂ͘<ƐŝČǏŬĂƵĐnjŶŝĂ͘<ůĂƐĂϲ͕ <ƌĂŬſǁϮϬϬϭ͗ ഩ – ƌŽnjĚnjŝĂų͗tƐnjħĚnjŝĞnjŶĂŶĞƐČŵĂƐŬŝ͘ DĂƐŬŝŵſǁŝČ͖͘ZLJďĂųŬŽ͕Oda do ƉƵďůŝĐnjŶŽƑĐŝнďĂƌĚnjŽůŝĐnjŶĞƉƌnjLJŬųĂĚLJ ƌſǏŶLJĐŚƌĞĂůŝnjĂĐũŝŵŽƚLJǁƵŵĂƐŬŝ ǁƉůĂƐƚLJĐĞ ഩ – /͘͘^ŝŶŐĞƌ͕KƚLJŵ͕ũĂŬ^njůĞŵŝĞůǁLJďƌĂų ƐŝħĚŽtĂƌƐnjĂǁLJнD͘ŚĂŐĂůů͕Ja i moje ŵŝĂƐƚĞĐnjŬŽн͘,ĂůŝĐŬĂ͕ǁſĐŚƌĂďŝŶſǁ WŽůĞĐĞŶŝĞ͗ͣϭ͘ WŽůŝĐnj͕ŝůĞŽďƌĂnjſǁ ŶĂŵĂůŽǁĂųĂ ƐųŽǁĞŵ:ŽĂŶŶĂ <ƵůŵŽǁĂ͘EĂĚĂũ ŝŵƚLJƚƵųLJ͘Ϯ͘Ž ũĞĚŶĞŐŽnjƚLJĐŚ ŽďƌĂnjſǁǁLJŬŽŶĂũ ŝůƵƐƚƌĂĐũħ͘ŵŽǏĞ ƵĚĂĐŝƐŝħnjƌŽďŝđ ĨŽƚŽŐƌĂĮħ͕ ŬƚſƌĂŵŽŐųĂďLJ ďLJđŝůƵƐƚƌĂĐũČ ƚĞŐŽĨƌĂŐŵĞŶƚƵ ǁŝĞƌƐnjĂ͍͟ BRAK BRAK BRAK ŬůƵĐnjĚŽďŽƌƵ ŵĂƚĞƌŝĂųƵ͗ ŵŽƚLJǁͬƚĞŵĂƚ 3. TEKST + OBRAZ ;ƵƚǁſƌůŝƚĞƌĂĐŬŝ͗ ƉƌŽnjĂͬůŝƌLJŬĂͬ ĚƌĂŵĂƚн ŝůƵƐƚƌĂĐũĂ ͘͘<ųĂŬſǁŶĂ͕D͘LJĚƵĐŚ͕ D͘:ħĚƌLJĐŚŽǁƐŬĂ͕dŽůƵďŝħ͊WŽĚƌħĐnjŶŝŬĚŽ ũħnjLJŬĂƉŽůƐŬŝĞŐŽnjƌĞĨŽƌŵŽǁĂŶĞũƐnjŬŽųLJ ƉŽĚƐƚĂǁŽǁĞũ͘dĞŬƐƚLJŝnjĂĚĂŶŝĂ͘<ƐŝČǏŬĂ ƵĐnjŶŝĂ͘<ůĂƐĂ/s͕<ƌĂŬſǁϮϬϬϬ͗ ഩ – d͘:ĂŶƐƐŽŶ͕WĂŵŝħƚŶŝŬŝdĂƚƵƐŝĂDƵŵŝŶŬĂ ;ĨƌĂŐŵ͘dĂƚƵƑDƵŵŝŶŬĂďƵĚƵũĞĚŽŵͿ + ƌLJƐ͘ĚŽƚĞŬƐƚƵƉƌnjĞnjd͘:ĂŶƐƐŽŶ BRAK ĂƵƚŽƌƐŬĂ ŝůƵƐƚƌĂĐũĂĚŽ tekstu 4. TEKST + OBRAZ ;ƵƚǁſƌůŝƚĞƌĂĐŬŝ͗ ƉƌŽnjĂͬůŝƌLJŬĂͬ ĚƌĂŵĂƚн ŝůƵƐƚƌĂĐũĂ D͘:ħĚƌLJĐŚŽǁƐŬĂ͕͘͘<ųĂŬſǁŶĂ͕To ůƵďŝħ͊WŽĚƌħĐnjŶŝŬĚŽũħnjLJŬĂƉŽůƐŬŝĞŐŽ njƌĞĨŽƌŵŽǁĂŶĞũƐnjŬŽųLJƉŽĚƐƚĂǁŽǁĞũ͘<ůĂƐĂ ϱ͘dĞŬƐƚLJŝnjĂĚĂŶŝĂ͘<ƐŝČǏŬĂƵĐnjŶŝĂ͕<ƌĂŬſǁ 2000: ഩ – ͘<ĂŵŝĞŷƐŬĂ͕ͣEĂƉŽĐnjČƚŬƵƐƚǁŽƌnjLJų ſŐŶŝĞďŽŝnjŝĞŵŝħ͟н:͘īĞů͕^ƚǁŽƌnjĞŶŝĞ ƑǁŝĂƚĂ BRAK ĂƵƚŽƌƐŬĂ ŝůƵƐƚƌĂĐũĂ ĚŽƚLJĐnjČĐĂ ƚĞŵĂƚƵ͕ĂůĞ ŶŝĞǁŝČǏČĐĂƐŝħ ďĞnjƉŽƑƌĞĚŶŝŽ njƉƌnjLJǁŽųĂŶLJŵ ƚĞŬƐƚĞŵ
ϮϬϲ
:ƵƐƚLJŶĂĂũĚĂ͕ŽƌŽƚĂDŝĐŚƵųŬĂ 5. TEKST + OBRAZ ;ƵƚǁſƌůŝƚĞƌĂĐŬŝ͗ ƉƌŽnjĂͬůŝƌLJŬĂͬ ĚƌĂŵĂƚн ŝůƵƐƚƌĂĐũĂͿ D͘:ħĚƌLJĐŚŽǁƐŬĂ͕͘͘<ųĂŬſǁŶĂ͕To ůƵďŝħ͊WŽĚƌħĐnjŶŝŬĚŽũħnjLJŬĂƉŽůƐŬŝĞŐŽ njƌĞĨŽƌŵŽǁĂŶĞũƐnjŬŽųLJƉŽĚƐƚĂǁŽǁĞũ͘<ůĂƐĂϱ͘ dĞŬƐƚLJŝnjĂĚĂŶŝĂ͘<ƐŝČǏŬĂƵĐnjŶŝĂ͕<ƌĂŬſǁϮϬϬϬ͗ ഩ – >͘͘DŽĐnjƵůƐŬŝ͕WƐĂůŵŶĂŽƚǁĂƌĐŝĞ ŽĐnjƵн>͘͘DŽĐnjƵůƐŬŝ͕WƐĂůŵϭϬϬ + <͘/͘'ĂųĐnjLJŷƐŬŝ͕tŝĞƌƐnjLJŬŽǁƌŽŶĂĐŚ н:͘<ƵůŵŽǁĂ͕<ŝĞĚLJſŐƐƚǁŽƌnjLJų ŶŝĞďŽ͙нƌLJƐ͘ĂƵƚŽƌŬŝн:͘dǁĂƌĚŽǁƐŬŝ͕ WŽĚnjŝħŬŽǁĂŶŝĞнƌLJƐ͘D͘ZĂĐnjŬŽǁƐŬŝĞŐŽ нs͘ǀĂŶ'ŽŐŚ͕<ƌƵŬŝŶĂĚƉŽůĞŵnjďŽǏĂ ഩ – d͘ZſǏĞǁŝĐnj͕<ŽŶĐĞƌƚǏLJĐnjĞŷ͘ KƉŽǁŝĂĚĂŶŝĞďĂďƵŶŝnjŬƌĂũƵ ĐŚƌnjĞƑĐŝũĂŷƐŬŝĞŐŽн͘tƌſďůĞǁƐŬŝ͕ hŬƌnjĞƐųŽǁŝĞŶŝĞнƌLJƐ͘D͘'ŽŵƵůŝĐŬŝĞŐŽ нƌLJƐ͘<͘<ůĞĞнƌLJƐ͘'͘DĂƌƐnjĂųĞŬнůŝƐƚLJ ĚnjŝĞĐŝĚŽWĂŶĂŽŐĂ ൯ – ďſũŶŝĐLJ;ƉƌnjLJƑƉŝĞǁŬĂͿн:͘<ƵůŵŽǁĂ͕ ďſũŶŝĐLJнt͘^ŬŽĐnjLJůĂƐ͕dĂŶŝĞĐnjďſũŶŝĐŬŝ BRAK BRAK BRAK ųĂŷĐƵĐŚ ƐŬŽũĂƌnjĞŷ ƐųŽǁŶŽʹ ŽďƌĂnjŽǁLJĐŚ dĂďĞůĂŶƌ//͗dLJƉLJƌĞůĂĐũŝŽďƌĂnjʹƐųŽǁŽǁŽďĞĐŶLJĐŚŶĂƌLJŶŬƵƉŽĚƌħĐnjŶŝŬĂĐŚĚŽũħnjLJŬĂƉŽůƐŬŝĞŐŽĚŽƐnjŬŽųLJ ƉŽĚƐƚĂǁŽǁĞũ <ŝĞƌƵŶĞŬŽĚĚnjŝĂųLJǁĂŶŝĂ͗ŽďƌĂnjƐųŽǁŽ >Ɖ͘ dLJƉ njĞƐƚĂǁŝĞŶŝĂ WƌnjLJŬųĂĚ WƌŽƉŽnjLJĐũĂnjĂĚĂŷĚůĂ ƵĐnjŶŝĂĚŽƚLJĐnjČĐLJĐŚ ƌĞůĂĐũŝŽďƌĂnjʹƐųŽǁŽ ;ƉŽĚƌħĐnjŶŝŬͿϭϱ hǁĂŐŝ 1. OBRAZ + TEKST ;ŝůƵƐƚƌĂĐũĂн ƵƚǁſƌůŝƚĞƌĂĐŬŝ͗ ƉƌŽnjĂͬůŝƌLJŬĂͬ ĚƌĂŵĂƚͿ D͘:ħĚƌLJĐŚŽǁƐŬĂ͕͘͘<ųĂŬſǁŶĂ͕To ůƵďŝħ͊WŽĚƌħĐnjŶŝŬĚŽũħnjLJŬĂƉŽůƐŬŝĞŐŽ njƌĞĨŽƌŵŽǁĂŶĞũƐnjŬŽųLJƉŽĚƐƚĂǁŽǁĞũ͘<ůĂƐĂϱ͘ dĞŬƐƚLJŝnjĂĚĂŶŝĂ͘<ƐŝČǏŬĂƵĐnjŶŝĂ͕<ƌĂŬſǁϮϬϬϬ͗ ഩ – :͘īĞů͕^ƚǁŽƌnjĞŶŝĞĐnjųŽǁŝĞŬĂ+ <͘/͘'ĂųĐnjLJŷƐŬŝ͕ĂƌųŽĐnjŶĂǁĂ + :͘^ƚĂŷĐnjĂŬŽǁĂ͕njƵũħƉƌĂǁŽŬŽƐŵŽƐƵ + ĨƌĂŐŵ͘ĨƌĞƐŬƵ^ƚǁŽƌnjĞŶŝĞĐnjųŽǁŝĞŬĂ[nie ƉŽĚĂŶŽĂƵƚŽƌĂнĞůĞŵĞŶƚLJƌĞŬůĂŵŽǁĞ WŽůĞĐĞŶŝĂ͗ͣϭ͘dĞŶŐĞƐƚ ũĞƐƚĐLJƚŽǁĂŶLJǁǁŝĞůƵ ƌĞŬůĂŵĂĐŚ͘WŽƐnjƵŬĂũĐŝĞ ĚŽǁŽĚſǁ͘WŽŵLJƑůĐŝĞ͕ ĚůĂĐnjĞŐŽƚǁſƌĐLJƌĞŬůĂŵ ŬŽƌnjLJƐƚĂũČnjƚĂŬŝĞŐŽ ǁųĂƑŶŝĞĐLJƚĂƚƵ͍:ĂŬ ŽĐĞŶŝĂĐŝĞŝĐŚƌĞŬůĂŵħ͍ ͙ϯ͘ŽŬųĂĚŶŝĞ ƉƌnjLJũƌnjLJũĐŝĞƐŝħƚĞũ ƌĞŬůĂŵŝĞ͘WŽŵLJƑůĐŝĞ͗ ŽũĞƐƚƌĞŬůĂŵŽǁĂŶĞ͍ :ĂŬďƵĚƵũĞƐŝħƚƵŐƌħ njŶĂĐnjĞŷĚŽƐųŽǁŶLJĐŚ ŝƉƌnjĞŶŽƑŶLJĐŚ͕ĐnjLJůŝũĂŬ ƉŽǁƐƚĂũĞŵĞƚĂĨŽƌĂ͍ ŽũĂŬŝĐŚƉŽƚƌnjĞď ĐnjųŽǁŝĞŬĂŽĚǁŽųƵũĞ ųĂŷĐƵĐŚ ƐŬŽũĂƌnjĞŷ ŽďƌĂnjŽǁŽͲ ƐųŽǁŶLJĐŚ ͳͷԘ Ï ¸ Ñ Ȁ Ñ ¦ Ǧ ×Ï ǣϦĀǤdLJƉLJƌĞůĂĐũŝƐųŽǁŽʹŽďƌĂnjǁƉŽĚƌħĐnjŶŝŬĂĐŚĚŽũħnjLJŬĂƉŽůƐŬŝĞŐŽ [ϮϬϳ] ƐŝħƚĂƌĞŬůĂŵĂ͍:ĂŬŝ ŵĂnjǁŝČnjĞŬnjƚĞŬƐƚĂŵŝ͕ ŬƚſƌĞƉƌĞnjĞŶƚŽǁĂŶĞ ƐČǁƚLJŵƌŽnjĚnjŝĂůĞ tĂƐnjĞŐŽƉŽĚƌħĐnjŶŝŬĂ͍͟ dĂďĞůĂŶƌ///͗dLJƉLJǁƐƉſųŝƐƚŶŝĞŶŝĂƐųŽǁĂŝŽďƌĂnjƵǁŽďƌħďŝĞũĞĚŶĞŐŽĚnjŝĞųĂǁŽďĞĐŶLJĐŚŶĂƌLJŶŬƵƉŽĚ-ƌħĐnjŶŝŬĂĐŚĚŽũħnjLJŬĂƉŽůƐŬŝĞŐŽĚŽƐnjŬŽųLJƉŽĚƐƚĂǁŽǁĞũ tƐƉſųŝƐƚŶŝĞŶŝĞƐųŽǁĂŝŽďƌĂnjƵǁŽďƌħďŝĞũĞĚŶĞŐŽĚnjŝĞųĂ >Ɖ͘ dLJƉnjĞƐƚĂǁŝĞŶŝĂ WƌnjLJŬųĂĚ WƌŽƉŽnjLJĐũĂnjĂĚĂŷĚůĂ ƵĐnjŶŝĂĚŽƚLJĐnjČĐLJĐŚ ƌĞůĂĐũŝŽďƌĂnjʹƐųŽǁŽ ;ƉŽĚƌħĐnjŶŝŬͿϭϲ hǁĂŐŝ 1. TEKST + OBRAZ ;ŬŽŵŝŬƐͿ ͘BƵĐnjĂŬ͕͘DƵƌĚnjĞŬ͕DŝħĚnjLJŶĂŵŝ͘:ħnjLJŬ ƉŽůƐŬŝ͘WŽĚƌħĐnjŶŝŬĚůĂŬůĂƐLJƉŝČƚĞũƐnjŬŽųLJ podstawowej͕'ĚĂŷƐŬϮϬϬϮ͗ ഩ – ƌŽnjĚnjŝĂų͗'ĚnjŝĞƐƚŽƉLJŶĂƐnjĞ͖ƐƚƌŽŶLJ njŬŽŵŝŬƐƵ,͘:͘ŚŵŝĞůĞǁƐŬŝĞŐŽ;WĂƉĐŝŽ ±ഩŚŵŝĞůͿ͕dLJƚƵƐ͕ZŽŵĞŬŝ͛dŽŵĞŬ͕ ŽƉĂƚƌnjŽŶĞƚLJƚƵųĞŵŝĞŐŚĂƌĐĞƌƐŬŝ D͘^ŬųĂĚĂŶĞŬ͕:ħnjLJŬƉŽůƐŬŝϱ͘WŽĚƌħĐnjŶŝŬĚůĂ ƐnjŬŽųLJƉŽĚƐƚĂǁŽǁĞũ͘<ƐnjƚĂųĐĞŶŝĞŬƵůƚƵƌŽǁŽͲ ůŝƚĞƌĂĐŬŝĞ͕'ĚLJŶŝĂϮϬϬϴ͗ ഩ – ƌŽnjĚnjŝĂų͗tħĚƌſǁŬŝǁĐnjĂƐŝĞ͖ƐƚƌŽŶLJ njŬŽŵŝŬƐƵ,͘:͘ŚŵŝĞůĞǁƐŬŝĞŐŽ;WĂƉĐŝŽ ŚŵŝĞůͿ͕dLJƚƵƐ͕ZŽŵĞŬŝ͛dŽŵĞŬ ͘>ĞǁŝŷƐŬĂ͕͘ZŽŐŽǁƐŬĂ͕:ħnjLJŬƉŽůƐŬŝ͘ njŝǁŝħƐŝħƑǁŝĂƚƵ͘tLJƉŝƐLJ͘WŽĚƌħĐnjŶŝŬĚŽ ŬůĂƐLJs͕'ĚĂŷƐŬϮϬϬϬ͗ ഩ – ƌŽnjĚnjŝĂų͗ůĂŬĂǏĚĞŐŽĐŽŝŶŶĞŐŽũĞƐƚ ǁĂǏŶĞ͖ĨƌĂŐŵ͘ŬŽŵŝŬƐƵƐƚĞƌŝŬ BRAK WŽůĞĐĞŶŝĞ͗ͣKƉƌĂĐƵũĐŝĞ ǁŐƌƵƉĂĐŚŬƌſƚŬŝ ŬŽŵŝŬƐŽƐƉŽƚŬĂŶŝƵ njŽƐŽďČnjƉƌnjĞƐnjųŽƑĐŝ͘ WŽƐƚĂƌĂũĐŝĞƐŝħǁLJďƌĂđ ƚĂŬČŽƐŽďħ͕ŬƚſƌĂ ƉƌnjLJĐnjLJŶŝųĂƐŝħĚŽ ƉŽƐƚħƉƵǁũĂŬŝĞũƑ ĚnjŝĞĚnjŝŶŝĞ͘͟ BRAK w 2. TEKST + OBRAZ ;ƉŽĞnjũĂ ǁŝnjƵĂůŶĂͬ ŬŽŶŬƌĞƚŶĂͿ D͘:ħĚƌLJĐŚŽǁƐŬĂ͕͘͘<ųĂŬſǁŶĂ͕To ůƵďŝħ͊WŽĚƌħĐnjŶŝŬĚŽũħnjLJŬĂƉŽůƐŬŝĞŐŽ njƌĞĨŽƌŵŽǁĂŶĞũƐnjŬŽųLJƉŽĚƐƚĂǁŽǁĞũ͘<ůĂƐĂ ϱ͘dĞŬƐƚLJŝnjĂĚĂŶŝĂ͘<ƐŝČǏŬĂƵĐnjŶŝĂ͕<ƌĂŬſǁ 2000: ʹs͘,ĂǀĞů͕^ųŽǁĂʹƐųŽǁŽ ʹs͘,ĂǀĞů͕Bariera ʹs͘,ĂǀĞů͕:ĂʹdLJ BRAK BRAK BRAK ͳԘ Ï ¸ Ñ Ȁ Ñ ¦ Ǧ ×Ï ǣϦĀǤ
ϮϬϴ
:ƵƐƚLJŶĂĂũĚĂ͕ŽƌŽƚĂDŝĐŚƵųŬĂ dĂďĞůĂ Ŷƌ /s͗ dLJƉLJ ƌĞůĂĐũŝ ƐųŽǁŽʹŽďƌĂnj ǁ ŽďĞĐŶLJĐŚ ŶĂ ƌLJŶŬƵ ƉŽĚƌħĐnjŶŝŬĂĐŚ ĚŽ ũħnjLJŬĂ ƉŽůƐŬŝĞŐŽ ĚŽ ŐŝŵŶĂnjũſǁ <ŝĞƌƵŶĞŬŽĚĚnjŝĂųLJǁĂŶŝĂ͗ƐųŽǁŽŽďƌĂnj >Ɖ͘ dLJƉnjĞƐƚĂǁŝĞŶŝĂ WƌnjLJŬųĂĚ WƌŽƉŽnjLJĐũĂnjĂĚĂŷĚůĂƵĐnjŶŝĂ ĚŽƚLJĐnjČĐLJĐŚƌĞůĂĐũŝƐųŽǁŽʹŽďƌĂnj ;ƉŽĚƌħĐnjŶŝŬͿϭϳ hǁĂŐŝ 1. TEKST + OBRAZ ;ƚLJƚƵųƌŽnjĚnjŝĂųƵ нƐĂŵŽĚnjŝĞůŶĂ ŝůƵƐƚƌĂĐũĂ ŽƚǁŝĞƌĂũČĐĂ /͘DƵƐnjLJŷƐŬĂ͕:͘ 'ƌnjLJŵĂųĂ͕njĂƐŶĂ ƉŽůƐŬŝ͘WŽĚƌħĐnjŶŝŬĚůĂ ŐŝŵŶĂnjũĂůŝƐƚſǁ͘<ůĂƐĂ//͕ ĐnjħƑđϮ͕tĂƌƐnjĂǁĂϮϬϬϲ͗ ഩ – ƌŽnjĚnjŝĂų͗EŝĞƉŽŬſũ ďĂƌŽŬƵнŝů͘ĂƵƚŽƌƐŬĂ ഩ – ƌŽnjĚnjŝĂų͗tŝĞŬ ƌŽnjƵŵƵнŝů͘ĂƵƚŽƌƐŬĂ ഩ – ƌŽnjĚnjŝĂų͗ƵŶƚ ƌŽŵĂŶƚLJĐnjŶLJнŝů͘ ĂƵƚŽƌƐŬĂ BRAK ŬůƵĐnjĚŽďŽƌƵ ŵĂƚĞƌŝĂųƵ͗ ŵŽƚLJǁͬ ƚĞŵĂƚ 2. TEKST + OBRAZ ;ƵƚǁſƌůŝƚĞƌĂĐŬŝ͗ ƉƌŽnjĂͬůŝƌLJŬĂͬ ĚƌĂŵĂƚнŝůƵƐƚƌĂĐũĂͿ ͘ƌŽǏĞŬŝŝŶ͕͘Swoimi ƐųŽǁĂŵŝ͘WŽĚƌħĐnjŶŝŬĚŽ ŬƐnjƚĂųĐĞŶŝĂůŝƚĞƌĂĐŬŝĞŐŽ ŝŬƵůƚƵƌŽǁĞŐŽǁƌĂnjnjĞ ƐnjŬŽųČƉŝƐĂŶŝĂ͘:ħnjLJŬ ƉŽůƐŬŝĚůĂŐŝŵŶĂnjũƵŵ͘ <ůĂƐĂϮ͕tĂƌƐnjĂǁĂ 2012: ഩ – ͘DŝĐŬŝĞǁŝĐnj͕ĨƌĂŐŵ͘ //Đnj͘njŝĂĚſǁ+ W. WƌƵƐnjŬŽǁƐŬŝ͕ĂĚƵƐnjŬŝ ഩ – t͘^njLJŵďŽƌƐŬĂ͕Na ǁŝĞǏLJĂďĞůнƌƵĞŐĞů ^ƚĂƌƐnjLJ͕tŝĞǏĂĂďĞů ഩ – <͘WƌnjĞƌǁĂͲdĞƚŵĂũĞƌ͕ ZŽnjŵŽǁĂ + J. DĞŚŽīĞƌ͕ZŽnjŵŽǁĂ BRAK BRAK WŽůĞĐĞŶŝĞ͗ͣWƌnjLJũƌnjLJũƐŝħŽďƌĂnjŽǁŝ ZŽnjŵŽǁĂ:ſnjĞĨĂDĞŚŽīĞƌĂ ŝǁLJŬŽŶĂũŶĂƐƚħƉƵũČĐĞƉŽůĞĐĞŶŝĂ͗ ĂͿtƐŬĂǏĐŽŶĂũŵŶŝĞũĚǁĂ ƉŽĚŽďŝĞŷƐƚǁĂŵŝħĚnjLJǁŝĞƌƐnjĂŵŝ <ĂnjŝŵŝĞƌnjĂWƌnjĞƌǁLJͲ ͲdĞƚŵĂũĞƌĂĂĚnjŝĞųĞŵDĞŚŽīĞƌĂ͘ ďͿtLJũĂƑŶŝũ͕ĐnjLJƵǏLJƚĞǁƚLJƚƵųĂĐŚ ĚnjŝĞųƐųŽǁŽƌŽnjŵŽǁĂŵĂǁŽďLJĚǁƵ ƉƌnjLJƉĂĚŬĂĐŚƚĂŬŝĞƐĂŵŽnjŶĂĐnjĞŶŝĞ͘ ĐͿWŽǁŝĞĚnj͕ǁŬƚſƌLJŵĚnjŝĞůĞʹ ŽďƌĂnjŝĞĐnjLJǁŝĞƌƐnjƵʹdǁŽŝŵ njĚĂŶŝĞŵůĞƉŝĞũǁŝĚĂđŵŽƚLJǁ ƐĂŵŽƚŶŽƑĐŝ͘ũĂŬŝĐŚƉŽǁŽĚſǁ͍ ŬůƵĐnjĚŽďŽƌƵ ŵĂƚĞƌŝĂųƵ͗ ŵŽƚLJǁͬ ƚĞŵĂƚ ͳԘ Ï ¸ Ñ Ȁ Ñ ¦ Ǧ ×Ï ǣϦĀǤdLJƉLJƌĞůĂĐũŝƐųŽǁŽʹŽďƌĂnjǁƉŽĚƌħĐnjŶŝŬĂĐŚĚŽũħnjLJŬĂƉŽůƐŬŝĞŐŽ [ϮϬϵ] 2. t͘ŽďŝŷƐŬŝ͕_ǁŝĂƚ ǁƐųŽǁĂĐŚŝŽďƌĂnjĂĐŚ͘ :ħnjLJŬƉŽůƐŬŝ͘<ůĂƐĂ ϭŐŝŵŶĂnjũƵŵ͕tĂƌƐnjĂǁĂ 2009: ഩ – ͘ĂŐĂũĞǁƐŬŝ͕ tnjŐſƌnjĞнW͘ ĠnjĂŶŶĞ͕'ſƌĂ ^ĂŝŶƚĞͲsŝĐƚŽŝƌĞ ĚͿnjLJŽďƌĂnjDĞŚŽīĞƌĂŵſŐųďLJďLJđ ŝůƵƐƚƌĂĐũČĚŽǁŝĞƌƐnjĂ<ĂnjŝŵŝĞƌnjĂ WƌnjĞƌǁLJͲdĞƚŵĂũĞƌĂZŽnjŵŽǁĂ͍ hnjĂƐĂĚŶŝũƐǁŽũČŽƉŝŶŝħ͘͟ WŽůĞĐĞŶŝĞ͗ͣWŽƌſǁŶĂũƑǁŝĂƚ ƉƌnjĞĚƐƚĂǁŝŽŶLJǁǁŝĞƌƐnjƵŝŶĂ ŽďƌĂnjŝĞ͘ΎnjLJƐČƚŽƑǁŝĂƚLJ ƌĞĂůŝƐƚLJĐnjŶĞ͍:ĞƑůŝƚĂŬ͕ƐƉƌſďƵũ ƚŽƵnjĂƐĂĚŶŝđ͕ũĞƑůŝŶŝĞʹũĂŬ ũĞŵŽǏŶĂŽŬƌĞƑůŝđ͍ΎEĂnjǁŝũ ƚǁŽƌnjLJǁŽ͕ŬƚſƌLJŵƉŽƐųƵǏLJųƐŝħ ƉŽĞƚĂ͕ŝƚŽ͕ŬƚſƌĞǁLJŬŽƌnjLJƐƚĂų ŵĂůĂƌnj͘:ĂŬŝĞƑƌŽĚŬŝĂƌƚLJƐƚLJĐnjŶĞ ĚŽƐƚƌnjĞŐĂƐnjǁǁŝĞƌƐnjƵ͕ũĂŬŝĞŶĂ ŽďƌĂnjŝĞ͍ΎWŽƐƚĂƌĂũƐŝħǁLJƌĂnjŝđ ƐųŽǁĂŵŝǁƌĂǏĞŶŝĂĂƌƚLJƐƚLJnjĂǁĂƌƚĞ ǁŽďƌĂnjŝĞ͘͟ 3. TEKST + OBRAZ ;ƵƚǁſƌůŝƚĞƌĂĐŬŝ͗ ƉƌŽnjĂͬůŝƌLJŬĂͬ ĚƌĂŵĂƚнŝůƵƐƚƌĂĐũĂͿ ͘BƵĐnjĂŬ͕͘WƌLJůŝŷƐŬĂ͕ <͘<ƌnjĞŵŝĞŶŝĞǁƐŬĂͲ <ůĞďĂŶ͕DŝħĚnjLJŶĂŵŝ͘ :ħnjLJŬƉŽůƐŬŝ͘WŽĚƌħĐnjŶŝŬ ĚůĂŬůĂƐLJϯŐŝŵŶĂnjũƵŵ͕ 'ĚĂŷƐŬϮϬϭϭ͗ ഩ – ƚƌĞŶLJ:͘<ŽĐŚĂŶŽǁͲ ƐŬŝĞŐŽн:͘DĂƚĞũŬŽ͕ :ĂŶDĂƚĞũŬŽŶĂĚ njǁųŽŬĂŵŝhƌƐnjƵůŬŝ ഩ – '͘KƌǁĞůů͕&ŽůǁĂƌŬ njǁŝĞƌnjħĐLJ;ĨƌĂŐŵ͘Ϳ нŝů͘:͘>ĞďĞŶƐƚĞŝŶĂ &ŽůǁĂƌŬnjǁŝĞƌnjħĐLJ WŽůĞĐĞŶŝĞ͗ͣWƌnjLJũƌnjLJũƐŝħƵǁĂǏŶŝĞ ŬŽƉŝŝŽďƌĂnjƵ:ĂŶĂDĂƚĞũŬŝ:ĂŶ <ŽĐŚĂŶŽǁƐŬŝŶĂĚnjǁųŽŬĂŵŝ hƌƐnjƵůŬŝ͕ĂŶĂƐƚħƉŶŝĞǁŬŝůŬƵ njĚĂŶŝĂĐŚŶĂƉŝƐnj͕ǁũĂŬŝƐƉŽƐſď ŵĂůĂƌnjƵŬĂnjĂųƵĐnjƵĐŝĂŽũĐĂ͘͟ BRAK ĂƵƚŽƌƐŬĂ ŝůƵƐƚƌĂĐũĂĚŽ tekstu 4. TEKST + OBRAZ ;ƵƚǁſƌůŝƚĞƌĂĐŬŝ͗ ƉƌŽnjĂͬůŝƌLJŬĂͬ ĚƌĂŵĂƚнŝůƵƐƚƌĂĐũĂͿ ͘ƌŽǏĞŬŝŝŶ͕͘Swoimi ƐųŽǁĂŵŝ͘WŽĚƌħĐnjŶŝŬĚŽ ŬƐnjƚĂųĐĞŶŝĂůŝƚĞƌĂĐŬŝĞŐŽ ŝŬƵůƚƵƌŽǁĞŐŽǁƌĂnjnjĞ ƐnjŬŽųČƉŝƐĂŶŝĂ͘:ħnjLJŬ ƉŽůƐŬŝĚůĂŐŝŵŶĂnjũƵŵ͘ <ůĂƐĂϮ͕tĂƌƐnjĂǁĂ 2012: ഩ – ͘>ŝƉƐŬĂ͕tLJďĂĐnjĐŝĞ ŵŝƚŽ͙нt͘tĂŶŬŝĞ͕ ^ĂŵŽƚŶĂǁƉĂƌŬƵ BRAK ďƵĚŽǁĂŶŝĞ ŶĂƐƚƌŽũƵ
ϮϭϬ
:ƵƐƚLJŶĂĂũĚĂ͕ŽƌŽƚĂDŝĐŚƵųŬĂ 5. TEKST + OBRAZ ;ƵƚǁſƌůŝƚĞƌĂĐŬŝ͗ ƉƌŽnjĂͬůŝƌLJŬĂͬ ĚƌĂŵĂƚнŝůƵƐƚƌĂĐũĂͿ t͘ŽďŝŷƐŬŝ͕_ǁŝĂƚ ǁƐųŽǁĂĐŚŝŽďƌĂnjĂĐŚ͘ WŽĚƌħĐnjŶŝŬĚŽ ŬƐnjƚĂųĐĞŶŝĂůŝƚĞƌĂĐŬŝĞŐŽ ŝŬƵůƚƵƌŽǁĞŐŽĚůĂŬůĂƐLJ ĚƌƵŐŝĞũŐŝŵŶĂnjũƵŵ͕ tĂƌƐnjĂǁĂϮϬϬϴ͗ ഩ – ͘>ĞƑŵŝĂŶ͕hƌƐnjƵůĂ <ŽĐŚĂŶŽǁƐŬĂн,͘ ŽƐĐŚ͕ZĂũƐŬŝŽŐƌſĚ ;ĨƌĂŐŵ͘Ϳн͘ĞŬƐŝŷƐŬŝ ŶŝĞƉŽĚĂŶŽƚLJƚƵųƵ ŽďƌĂnjƵ WLJƚĂŶŝĞ͗ͣnjLJƉƌnjĞĚƐƚĂǁŝŽŶĂ ŬŽŵƉŽnjLJĐũĂŵŽŐųĂďLJƉƌnjLJƉŽŵŝŶĂđ ŶŝĞďŽnjǁŝĞƌƐnjĂ>ĞƑŵŝĂŶĂ͍͟ ƐnjĞƌŽŬŝĞ ƐŬŽũĂƌnjĞŶŝĂ 6. TEKST + OBRAZ ;ƵƚǁſƌůŝƚĞƌĂĐŬŝ͗ ƉƌŽnjĂͬůŝƌLJŬĂͬ ĚƌĂŵĂƚнŝůƵƐƚƌĂĐũĂͿ D͘:ħĚƌLJĐŚŽǁƐŬĂ͕ ͘͘<ųĂŬſǁŶĂ͕To ůƵďŝħ͊WŽĚƌħĐnjŶŝŬ ĚŽũħnjLJŬĂƉŽůƐŬŝĞŐŽ͘ dĞŬƐƚLJŝnjĂĚĂŶŝĂ͘<ůĂƐĂ ϭŐŝŵŶĂnjũƵŵ͕<ƌĂŬſǁ 1999: ഩ – t͘^njLJŵďŽƌƐŬĂ͕ ZĂĚŽƑđƉŝƐĂŶŝĂ+ ŵĂŬĂƚŬĂůƵĚŽǁĂ njŵŽƚLJǁĞŵũĞůĞŶŝ ŶĂƌLJŬŽǁŝƐŬƵн ĂƌƌĂƐǁĂǁĞůƐŬŝн<͘ tŝĞƌnjLJŷƐŬŝ͕^ƚƌŽĨĂ+ ͘,ĞƌďĞƌƚ͕WŝƐĂŶŝĞ н,͘ŝĂųŽƐnjĞǁƐŬŝ͕ EĂŵƵnjŽǁLJǁĂŶŝĞн,͘ WŽƑǁŝĂƚŽǁƐŬĂ͕*** / ŽƐǁĂũĂŶŝĞƐųſǁ͕D͘ WĂǁůŝŬŽǁƐŬĂͲ Ͳ:ĂƐŶŽƌnjĞǁƐŬĂ͕ ^ƉĂůŽŶĞƌħŬŽƉŝƐLJ + :͘dƵǁŝŵ͕Sitowie нnjĚũ͘ƐƚĂǁƵ͕ĨŽƚ͘:͘ ƵĚLJŶͲ<ĂŵLJŬŽǁƐŬĂн ͘>ĞƑŵŝĂŶ͕^njĞǁĐnjLJŬ нt͘DĂƌŬŽǁƐŬĂ͕ KƌĨĞƵƐnjŝƵƌLJĚLJŬĂ н͘ZŽĚŝŶ͕KƌĨĞƵƐnj ŝƵƌLJĚLJŬĂ+ ƉųĂƐŬŽƌnjĞǍďĂŐƌĞĐŬĂ ,ĞƌŵĞƐ͕ƵƌLJĚLJŬĂ ŝKƌĨĞƵƐnjн͘^ĠŽŶ͕ ZŽnjƉĂĐnjKƌĨĞƵƐnjĂ BRAK ųĂŷĐƵĐŚ ƐŬŽũĂƌnjĞŷ ƐųŽǁŶŽʹ ŽďƌĂnjŽǁLJĐŚǁdLJƉLJƌĞůĂĐũŝƐųŽǁŽʹŽďƌĂnjǁƉŽĚƌħĐnjŶŝŬĂĐŚĚŽũħnjLJŬĂƉŽůƐŬŝĞŐŽ [Ϯϭϭ] 7. TEKST + OBRAZ ;ƚĞŬƐƚŬƌLJƚLJĐnjŶLJ͕ ŝŶĨŽƌŵĂĐLJũŶLJ͕ ŽƉŝƐƵũČĐLJн ŝůƵƐƚƌĂĐũĂͿ ͘BƵĐnjĂŬ͕͘WƌLJůŝŷƐŬĂ͕ <͘<ƌnjĞŵŝĞŶŝĞǁƐŬĂ-Ͳ<ůĞďĂŶ͕DŝħĚnjLJŶĂŵŝ͘ :ħnjLJŬƉŽůƐŬŝ͘WŽĚƌħĐnjŶŝŬ ĚůĂŬůĂƐLJϯŐŝŵŶĂnjũƵŵ͕ 'ĚĂŷƐŬϮϬϭϭ͗ ഩ – ͘ƵnjnjĂƟ͕<ƌLJƚLJŬ ƐnjƚƵŬŝнůŝĐnjŶĞ ƌĞƉƌŽĚƵŬĐũĞĚnjŝĞų njƌſǏŶLJĐŚĞƉŽŬ WŽůĞĐĞŶŝĞ͗ͣWƌnjLJũƌnjLJũĐŝĞƐŝħ njĂŵŝĞƐnjĐnjŽŶLJŵƌĞƉƌŽĚƵŬĐũŽŵ ŝƉŽƌŽnjŵĂǁŝĂũĐŝĞŽŶŝĐŚ͘tĞǍĐŝĞ ƉŽĚƵǁĂŐħ͗ƚĞŵĂƚLJŽďƌĂnjſǁ͕ ĐnjĂƐŝĐŚƉŽǁƐƚĂŶŝĂ͕ƐƉŽƐſď ƉƌnjĞĚƐƚĂǁŝĞŶŝĂƚĞŵĂƚſǁ͕ǁĂƐnjĞ ǁƌĂǏĞŶŝĂŝŽƉŝŶŝĞ͟ ĞŐnjĞŵƉůŝĮŬĂ -ĐũĂͬ ǁŝnjƵĂůŝnjĂĐũĂ njĂŐĂĚŶŝĞŶŝĂ dĂďĞůĂ Ŷƌ s͗ dLJƉLJ ƌĞůĂĐũŝ ŽďƌĂnjʹƐųŽǁŽ ǁ ŽďĞĐŶLJĐŚ ŶĂ ƌLJŶŬƵ ƉŽĚƌħĐnjŶŝŬĂĐŚ ĚŽ ũħnjLJŬĂ ƉŽůƐŬŝĞŐŽ ĚŽ ŐŝŵŶĂnjũſǁ </ZhE<K/BztE/͗KZ^BKtK >Ɖ͘ dLJƉ njĞƐƚĂǁŝĞŶŝĂ WƌnjLJŬųĂĚ WƌŽƉŽnjLJĐũĂnjĂĚĂŷĚůĂ ƵĐnjŶŝĂĚŽƚLJĐnjČĐLJĐŚ ƌĞůĂĐũŝŽďƌĂnjʹƐųŽǁŽ ;ƉŽĚƌħĐnjŶŝŬͿϭϴ hǁĂŐŝ 1. OBRAZ + d<^d;ĚnjŝĞųŽ ƐnjƚƵŬŝнƵƚǁſƌ ůŝƚĞƌĂĐŬŝ͗ ƉƌŽnjĂͬůŝƌLJŬĂͬ ĚƌĂŵĂƚͿ /͘DƵƐnjLJŷƐŬĂ͕:͘'ƌnjLJŵĂųĂ͕njĂƐŶĂƉŽůƐŬŝ͘ WŽĚƌħĐnjŶŝŬĚůĂŐŝŵŶĂnjũĂůŝƐƚſǁ͘<ůĂƐĂ//͕ ĐnjħƑđϮ͕tĂƌƐnjĂǁĂϮϬϬϲ͗ ൯ – ^njƚƵŬĂys//ǁŝĞŬƵʹŵĂƚĞƌŝĂųŽƉŝƐŽǁLJн ͙нZĞŵďƌĂŶĚƚǀĂŶZŝũŶ͕WŽǁƌſƚƐLJŶĂ ŵĂƌŶŽƚƌĂǁŶĞŐŽн:͘<ĂĐnjŵĂƌƐŬŝ͕^LJŶ ŵĂƌŶŽƚƌĂǁŶLJ WŽůĞĐĞŶŝĞ͗ͣƚĞƌĂnj ƐƉƌſďƵũƐĂŵ͗ tũĂŬŝƐƉŽƐſď :ĂĐĞŬ<ĂĐnjŵĂƌƐŬŝ͕ ǁƐƉſųĐnjĞƐŶLJƉŽĞƚĂ ŝďĂƌĚ͕ŶĂǁŝČnjĂųĚŽ ŽďƌĂnjƵZĞŵďƌĂŶĚƚĂ͍͟ ĞŬĨƌĂnjĂ ƉŽĞƚLJĐŬĂ dĂďĞůĂŶƌs/͗dLJƉLJǁƐƉſųŝƐƚŶŝĞŶŝĂƐųŽǁĂŝŽďƌĂnjƵǁŽďƌħďŝĞũĞĚŶĞŐŽĚnjŝĞųĂǁŽďĞĐŶLJĐŚŶĂƌLJŶŬƵƉŽĚ-ƌħĐnjŶŝŬĂĐŚĚŽũħnjLJŬĂƉŽůƐŬŝĞŐŽĚŽŐŝŵŶĂnjũſǁ t^WMB/^dE/E/^BKt/KZhtKZ%/:E'K/B >Ɖ͘ dLJƉnjĞƐƚĂǁŝĞŶŝĂ WƌnjLJŬųĂĚ WƌŽƉŽnjLJĐũĂnjĂĚĂŷĚůĂ ƵĐnjŶŝĂĚŽƚLJĐnjČĐLJĐŚ ƌĞůĂĐũŝŽďƌĂnjʹƐųŽǁŽ ;ƉŽĚƌħĐnjŶŝŬͿϭϵ hǁĂŐŝ 1. E<>t SEMANTYCZNA ;ƉůĂŬĂƚŬŝŶŽǁLJ͕ ƚĞĂƚƌĂůŶLJͿ D͘:ħĚƌLJĐŚŽǁƐŬĂ͕͘͘<ųĂŬſǁŶĂ͕To ůƵďŝħ͊WŽĚƌħĐnjŶŝŬĚŽũħnjLJŬĂƉŽůƐŬŝĞŐŽ͘ dĞŬƐƚLJŝnjĂĚĂŶŝĂ͘<ůĂƐĂϭŐŝŵŶĂnjũƵŵ͕ <ƌĂŬſǁϭϵϵϵ͗ ƐųŽǁĂ ǁŽďƌĂnjŝĞ ͳͺԘ Ï ¸ Ñ Ȁ Ñ ¦ Ǧ ×Ï ǣϦĀǤ ͳͻԘ Ï ¸ Ñ Ȁ Ñ ¦ Ǧ ×Ï ǣϦĀǤ
ϮϭϮ
:ƵƐƚLJŶĂĂũĚĂ͕ŽƌŽƚĂDŝĐŚƵųŬĂ ʹ:͘^ųŽǁĂĐŬŝ͕ĂůůĂĚLJŶĂнƉůĂŬĂƚ ͘WČŐŽǁƐŬŝĞŐŽĚŽƉƌnjĞĚƐƚĂǁŝĞŶŝĂ ĂůůĂĚLJŶLJнƉůĂŬĂƚ:͘>ĞŶŝĐLJĚŽ ƉƌnjĞĚƐƚĂǁŝĞŶŝĂĂůůĂĚLJŶLJ BRAK 2. <KDW><^Kt h:%/;ŬƐŝČǏŬĂ ĂƌƚLJƐƚLJĐnjŶĂͿ D͘:ħĚƌLJĐŚŽǁƐŬĂ͕͘͘<ųĂŬſǁŶĂ͕To ůƵďŝħ͊WŽĚƌħĐnjŶŝŬĚŽũħnjLJŬĂƉŽůƐŬŝĞŐŽ͘ dĞŬƐƚLJŝnjĂĚĂŶŝĂ͘<ůĂƐĂϭŐŝŵŶĂnjũƵŵ͕ <ƌĂŬſǁϭϵϵϵ͗ ʹ<͘/͘'ĂųĐnjLJŷƐŬŝ͕ĂĐnjĂƌŽǁĂŶĂĚŽƌŽǏŬĂ BRAK njŶĂĐnjĞŶŝĞ ƚLJƉŽŐƌĂĮŝ͕ njĚŽďŶŝĐƚǁĂ͕ ŬŽŵƉŽnjLJĐũŝ ƉųĂƐnjĐnjLJnjŶLJ ƐƚƌŽŶLJ///͘KŵſǁŝĞŶŝĞnjĞƐƚĂǁŝĞŶŝĂƚĂďĞůĂƌLJĐnjŶĞŐŽ
Ȃ×Ăä ¸ ä ¸ ¸ × ¸ ×Ï ×ʹͲǤ ¸ ¦ Ăä Ï ä Ǧ × Ï × ʹͳǣ ͳȌԘÏǡ ʹȌԘÏǡ ͵ȌԘ×ÏϸÏǤ ×ÏÏǡ׸ ¸ Ǧ ǡĂ© ʹʹǡ¦ ¦Ă ¸ ¦Ā ¸¦ ǡ ÏĂ Ï¦ ǡ×ǤǦ ×ä ȋȌǡ¦Ā Ï Ï ȋȌ Ȁ ȋͳǡ ʹǡ ͵ȌǤ ȋȌȋȌ¦ ǡϸ צ ä ǤĂ ©Ï¦ ¸¸ǣ× ǡǦ ǡ ǡ¦Āǣ Ï ǡĀ Ǥ¸ Ă ¦ ÏÏÑ ×ȋȌǡǦ × ¸×ÏÏ× ×ȋ¸ Ȍ ¦ ×Ă Ăä Ǥ ʹͲԘ¸ ¦¦ ¦ ¦ʹͲͳǤ ʹͳԘÏ¸× Ăä Ǥ Ǧ Ï×ǣ ǤǡÏǣ - ǡȏǣȐ¸ǡǤ Ǥ ÏǡǤÏǡ ÏʹͲͲͷǡǤ͵ͲͷȂ͵ͳͲǢǤĂǣ ǤǡǷ Ȃ¦Ï×ǥdz. ʹʹԘǤǤǡǦ° ǡͳͻͻͷǤǦ Ï× ǡ¸× Ǧ Ϧ ȋ ȌǡǤ ǤǡÏ ǥdLJƉLJƌĞůĂĐũŝƐųŽǁŽʹŽďƌĂnjǁƉŽĚƌħĐnjŶŝŬĂĐŚĚŽũħnjLJŬĂƉŽůƐŬŝĞŐŽ [Ϯϭϯ] ¸ × ×ǣÏ ǡǡȋǦ Ȍǡ¦Ă¸ ¦ȋ× Ï¸ Ǧ ǡ ¸Ï × ǡ Ǧ ǡ¸ȌǤ ///͘ϭ͘<ŝĞƌƵŶĞŬŽĚĚnjŝĂųLJǁĂŶŝĂ͗ƐųŽǁŽїŽďƌĂnj ¸ĂĀ©Ïǣ ȌԘ¦ ä Ǧ ÏǤ× Ǧ Ï ǡ× ¸ Ǧ Ïȋ× ǡ¦ĀȌǤ ÏÏ Ï ×ȋǤ͵ȌǤ ȌԘ ¸ × × ÏǤ Ǧ ä© Ăä ¦ ¦Ǥ ¸ ¸ ¸Ï¦ ¦¸¦ ä Ïæ ¦ ȋ¦Ā × Ǧ ȌǤ ÏȂȋǣǤͳǢ ǤʹǢǤͶǢǤͷǢǤͳǢǤʹǢǤͶǢǤͷǢǤȌǡ× äÏĂä©ǡǦ Ï ÑǦ Ǥש ÏÏ Ǥ ǡ×Ă © ¦ Ï Ǥ ¦ Ñ Ï Ñ Ăä Ă©ǡ Ă ¸ ¦ ×Ă Ï ¸ Ǧ ȋ¦ĀÏ ȌǤä× ¸ä ¦ ¸Ăä Ă×Ă©Ï ¸ä ¸ ȀÏȀǦ Ϧ ¦ȋǣǤͳǤǢǤͳǤȌ ȋȀȀȌ¦ ¦¦ ¦ ÏϦĀ ȋǢǣǤʹǤǢǤʹȌǤ×ǡ ¸ × ¸Ï¦¸Ï¦ ä ÏÏǤצà ÏǦ ǡ× × ¦ ǡ×Ǧ ¦ ¦ ¸Ï ȋǣǤ͵Ǣ ǤͶǢ Ǥ͵ȌǤ ǡ × Ñ ȋǣǤͶǢǤͷȌǡ¸ Ǧ ¦ ÏÑ ×ÏǦ Ñǡ × Ǧ ¦ Ăä© ä Ǧ Ǥ¸ ¸ Ăä ¸Ǧ ȋ¦Ā Ȍ ÏǦ ȋǣǤͷǢǤȌǤ
Ϯϭϰ
:ƵƐƚLJŶĂĂũĚĂ͕ŽƌŽƚĂDŝĐŚƵųŬĂ ///͘Ϯ͘<ŝĞƌƵŶĞŬŽĚĚnjŝĂųLJǁĂŶŝĂ͗ŽďƌĂnjїƐųŽǁŽ ÏÏǡ׸Ǧ ¸ Ï× ǤĂ©ǡĂ Ǧ ¸ ¸ȋ ǤͳǤȌǤ¸¦ Ǧ Ïǡ×ä ¦ǡ× Ƿdz ǡ¦ ¸ÏϦĀצ Ǥ Ñǡ¦ ÏÑ ÑǦ ǦÏ ȋä Ȍǡ ¦ ¸¸ Ǧ ¸ Ï׸Ǩʹ͵ȋÏǦ ǡͷȌǡ׸¦ Ï ǣ Ï Ϊ Ï Ñ Ï Ϊ× Ñ ¸Ϊ Ï Ï ȋ Ȍ Ï Ϊ Ǥ Ïä©Ï¸ ȋǤͳȌǤ ///͘ϯ͘tƐƉſųŝƐƚŶŝĞŶŝĞƐųŽǁĂŝŽďƌĂnjƵǁŽďƌħďŝĞũĞĚŶĞŐŽĚnjŝĞųĂ Ăä ϸ¦ ¸ × ¸ Ï ǡ ¦ ×Ǧ äĂǤ¸ Ǧ ×Ï ¸ȋǤͳǤȌ ÏȋʹͶȌȋǤʹȌǡ Ñ ʹͷ¸×Ǧ ȋǤͳǤȌ¦Ā¦ĂǦ ǡ¸ Ï ǡ ȋǤʹǤȌǤǡ¦ Ă © ¸ä ¦ ¦×¸Ǧ Ǥ ¸ǡ Ă Ï Ï ǡ × Ï © Ǧ × ¦ Ǥ ×Ă ×׸ ä Ï ¸ Ăä Ǥ ///͘ϰ͘ZĞůĂĐũĞƐųŽǁŽʹŽďƌĂnjǁnjĂĚĂŶŝĂĐŚ ¦ÏĂ© ÑÏǤø ¸ ʹ͵Ԙ Ǥ ¸ ǡǤǤÏ×ǡ¸Ǩ¸ ¸-ÏǤͻǤǤ¦Ă ǡ×ʹͲͲͲǡǤͳʹͷȂͳ͵ͲǤ ʹͶԘ ×ǤǣǤǡǤ-ǡͳͻͺǢǤǡÏǤǡǦ ͳͻͺͻǢĂǡǡÏÑ ǡǤ ǡ ʹͲͲʹǤ ʹͷԘ¸ ÏǡǤǣǤǡ ǡǷǦ dzǡ ÏͳͻͳǡǤ͵ͻȂͶǤdLJƉLJƌĞůĂĐũŝƐųŽǁŽʹŽďƌĂnjǁƉŽĚƌħĐnjŶŝŬĂĐŚĚŽũħnjLJŬĂƉŽůƐŬŝĞŐŽ [Ϯϭϱ] ǡÏǡ ǡ¦ Ï ǡ ¸ä ×Ϧ ¸ ¦ǡĂ× ¦ ¸ǡ× ¦©ȋ ǡ ȌǤ Ñ ×Ǥ Ă © Ñ Ƿ dzǡǷ׸ǡ Ï©dzǡ Ǧ Ñ ä ¦ Ï ǡ ¦ ©¦Ā©¸¦¦ǡ¦ ä©Ïǡ¦ Ā¸Ǧ ȋȂǡǣ Ñ ȌǤä× © ÑÏǡ××Ă×Ϧ¸ĂǦ ä Ïä צ äǦ Ăä ǣ ÏȋǤͳǤȌǣ ͳǤ ǡ×ÏÏ ǤÏǤ ʹǤ × ¸ǤĂ ¸©Ǧ ¸ǡ×Ï© ¦ǫʹ ĂǦ © ǡ Ă Ā ¸ Ïǡ ×Ă ¦¸ǡÏ Ǥ ¸Ï×ϸ Ǥ ¦ Ǥ ¦ ä ¦ Ǧ Ñ Ï ¸ Ƿ dzäǷÏdz Ǧ ¦ȋȌǤ ÏȋǤͳǤȌǣ צÏä ǤǦ ¸ © ¦ ¸ǡ × Ï ¸ ¸ ä ʹ. ©Ï¸©ǡø ǡ× ¸© ǡ¸Ǧ ¸ ¸Ǥ Ă Ă Ă©ǡ Ă Ñ Ǧ ǡ¦ Ǥ äĂש ǡ ¦ צ¸ ×Ï Ï ǡ Ăä ǡ Ă Ăä© ʹԘǤÑǡǤǡ ¸Ǥ¸¸äǤǤ¸ ǡÑʹͲͲͲǡǤͳͻǤ Ϧ ¸ Ǥ¸Ǧ ¦ Ǥ Ï. ʹԘ ǤÏǡ ¸ͻǤ¸ ÏǤÏ -Ǧ ǡʹͲͲͺǡǤʹ͵Ȃʹ͵ͻǤ Ϧ ¸Ǥ Ǥ ȋ ȌǡǡǯǤ