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Wybrane instrumenty promocji i ich oddziaływanie na odbiorców

5. Działalność promocyjna jako czynnik konkurencyjności polskich producentów żywności

5.3. Wybrane instrumenty promocji i ich oddziaływanie na odbiorców

5.3. Wybrane instrumenty promocji i ich oddziaływanie na odbiorców

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Źródło: opracowanie własne na podstawie S. Antczak (red.), Marketing…, op. cit., s. 201.



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5.5. Działania promocyjne i informacyjne wspierające